Nov 2023 – Aug 2025 · 1 yr 9 mos · Gurugram, Haryana, India · On-site

Oct 2022 – Nov 2023 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Mar 2022 – Sep 2022 · 6 mos · Delhi, India

• Developed and executed social media strategies across platforms (Twitter, FB, IG, Koo), leveraging trends and audience insights to build strong online communities. Collaborated with in-house teams to create engaging content, drive user interaction, and boost follower engagement. Led the creative process from concept to execution, ensuring brand consistency and driving user interaction.

Feb 2021 – Feb 2022 · 1 yr · Chennai, Tamil Nadu, India

• Developed and executed political strategies and digital campaigns to enhance leader branding and strengthen the political party in Tamil Nadu. Managed relationships with MLAs, MPs, Ex-Ministers, District Presidents, and other stakeholders. Created and maintained report dashboards for visualizing and analyzing digital campaign performance, sentiment, brand monitoring, and market research.

Feb 2020 – Feb 2021 · 1 yr

• Developed political strategies and executed campaigns to strengthen leader and party brands across West Bengal. Key initiatives include 'Didi Ke Bolo' (4M registrations) and 'Tapasili Sanglap' (increased SC vote share by 1.5%). Managed digital campaign analytics and sentiment monitoring.
• As City Manager for Sabki Rasoi, a non-political COVID-19 relief initiative, oversaw distribution of 2.3 lakh meal packets across Delhi in 11 days, coordinating with kitchen, packaging, and delivery partners to ensure high standards of hygiene and timely delivery.

Nov 2019 – Feb 2020 · 3 mos

• Led a central team of 35 members, coordinating with ground teams across 70 constituencies. Executed 10 on-ground and digital campaigns promoting Arvind Kejriwal and Aam Aadmi Party, including the widely recognized 'Lage Raho Kejriwal' slogan and song. Digital campaigns were hailed as some of the most innovative in Indian political history.

Jan 2019 – Oct 2019 · 9 mos

• Collaborated with Marketing, Data, Technology, and Design teams to create and structure digital and on-ground campaigns. Managed and analyzed social media profiles, enhancing the organization's digital reach. Designed a 4000 km Jan Ashirwad Yatra across 30 districts and developed a strategy for NDA in Maharashtra to engage 114.2 million voters. Led a 20-member team coordinating with ground teams in 23 constituencies. Executed the Aditya Sanvad youth outreach campaign (85 ACs, 3.9k km yatra, 12M reach) and managed NDA Star Campaigner mapping and speech preparation. Established and ran a War Room for real-time election day interventions.

Mar 2018 – Jan 2019 · 10 mos

• Andhra Pradesh General & Assembly Elections: Creating political strategy, advising leaders and executing campaigns pertaining to reinforcing a leader’s brand, strengthening political parties, sustained and effective public outreach and achieved a significant victory with 151 out of 175 seats won.
• Youth in Politics (YIP): Launched a pan-India platform for youth to engage in electoral politics under the mentorship of Prashant Kishor & I-PAC, with over 600,000 sign-ups.
• National Agenda Forum (NAF): Initiated by I-PAC, this platform reimagines India's priorities based on Mahatma Gandhi’s 18-point Constructive Programme. Over 6 million people have engaged with the agenda-setting process, with approximately 100,000 part-time associates participating in Campaign for India programs.

Aug 2017 – Mar 2018 · 7 mos

• Led extensive market research through IDIs, FGDs, social listening, and surveys to drive strategy and campaign execution. Managed operations including event design and volunteer coordination while maintaining relationships with MLAs, MPs, Ex-Ministers, and other key stakeholders. Developed and executed major campaigns such as the 3,000 km Praja Sankalp Yatra, the door-to-door YSR Kutumbam outreach, and the Rachabanda-Palle Nidra village visits. Designed and implemented the Navratnalu Sabhalu campaign to mobilize 300,000 party workers. Successfully executed 8 digital campaigns for YSR Congress Party, including a highly acclaimed political campaign song recognized globally.