Jun 2013 – Jun 2018 · 5 yrs · NOIDA

• I am a part of Social Media team. I work on projects with IBM's global teams and help them with their digital initiatives. My responsibilities are -
• Creating and managing Social Media Strategies and properties.
• Influencer research mapping for better campaign results.
• Social Media Research and Listening for client including competitive research.
• Delivering effective individual digital marketing programs, focusing on programs that impact awareness, knowledge, consideration and preference
• Provide strategic insight based on data
• Suggesting ways to market marketing collaterals to clients
• Coordinate with teams within IBM to ensure timely delivery of projects
• Deliver digital marketing programs tied to specific marketing and business goals
• Advise business teams on their social media strategies by educating them on use of various channels
• Using Digital and Social Media to increase the reach, impressions and engagement levels of various IBM social venues, which in turn creates more sales leads and drives higher traffic levels to IBM web pages
• Agency partner management for creating and executing various marketing plans
• Assessing the Search engine ranking of various group web pages
• Involved in managing and nurturing the Social media community for a catagory of IBM products and creating tactics to generate leads for IBM through Digital and Social Media.
• Extensive hands-on experience on various tools used in Digital and Social media marketing like Covario, Hootsuite, Spredfast, Radian6 and Sysomos

Jul 2011 – Jun 2013 · 1 yr 11 mos · Bangalore

• • Responsible for end to end execution of social media research projects and corroborating the same with other digital and primary research data.
• • Working with clients closely to understand and resolve business issue by leveraging real time, authentic consumer expression in Social Media& Digital Space & measuring the impact of the same with client’s primary research data
• • Adept at social media metrics like sentiment analysis, stake holder identification, key influencer analysis, conversation driver analysis, Social Media consumer segmentation.
• •Worked on brand monitoring studies which included monitoring consumer conversation in Social Media& digital media during pre-launch & post launch of a brand
• •Gleaning insights from web and social media analytics data to explain brand performance
• • Experience in Analytics platforms like: Radian 6, Facebook Analytics, Google Analytics, Follwerwonk, Twtrland etc.
• • Led and worked onshore with a technology product organization to design metrics framework to measure the impact of their marketing campaign / communication through 360 degree evaluation (both online & off-line)
• • Worked on a project wherein was responsible for creating key social media& digital media based indices for a computer peripherals company. The effort helped the organization to measure the effectiveness of their online marketing initiatives

Apr 2009 – Jul 2009 · 3 mos

• Had a training over java,j2ee