May 2023 – May 2025 · 2 yrs

• Improved the CSAT score of a class of pages through new slugs, rejigging the content and enhancing accuracy ~ monthly 6M traffic
• Revamped the bike loan journey, by removing redundant steps and improving the UX which doubled the lead generation, created the user journey for generating sanction letters for bike-loans
• Spearheaded the successful API integration in a B2B SAAS setup for one of the biggest car conglomerates in the world to power their on-road price configurator, similar integrations for financers including a state-owned bank
• Reduced time-to-site for prices during new launches or price changes by creating a new internal system
• Implemented a feedback system for users to provide dealer quoted on-road price breakup

May 2022 – Apr 2023 · 11 mos

Apr 2021 – May 2021 · 1 mo

• Market Research and Marketing Analytics:
• Designed and executed quantitative market research through a survey, collected data and analyzed it to discover target groups for the offerings, devised strategies to increase brand awareness and drive growth
• Carried out exploratory research by means of interviews, gathered and synthesized data and intelligence from diverse sources, structured and statistically tested hypotheses using R on the collected survey data
• Facilitated data-driven decision making with actionable insights by creating a dynamic Tableau dashboard
• Conducted in-depth interviews and identified potential channel partners for expansion in western states

Mar 2021 – May 2021 · 2 mos

• Exercised the lean product process to cater to unmet needs and crafted product propositions
• Developed a market entry strategy for an array of products, taking into consideration multiple offerings at the industry level, the right target groups and different ways to reach out to them

Nov 2020 – Apr 2022 · 1 yr 5 mos

• Responsibilities:
• Coordinating with Incubation Center to accelerate entrepreneurship especially in the NE states
• Organizing EmergE, the annual E-Summit comprising expert talks, competitions and workshops
• Conducting Pratyay to encourage the student community to ideate & start their own ventures

Oct 2018 – Jul 2020 · 1 yr 9 mos · Kolkata, West Bengal, India

• Bolstered a transcontinental database migration process for a multinational financial services provider by analyzing and writing code, creating test cases and assisted in setting up the development environment
• Planned and modified the existing backend system of a foreign pensions and retirement services provider
• Operated on enhancement OPPMs for modifications of the backend credit card authorization system of a multinational financial services provider for LATAM countries, primarily working on VisionPlus application
• Assessed progress and determined exact requirements by participating in regular sessions with the clients
• Received the Maitree Prize in appreciation of my steady contribution and commitment to the organization