Julia Hartman

VP of Marketing

Denver, Colorado, United States29 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of enterprise technology marketing experience
Proven track record in driving pipeline and sales goals
Expert in building and leading effective marketing teams

Stackforce AI infers this person is a Senior Marketing Leader in the SaaS industry with a focus on enterprise technology.

Contact

Skills

Core Skills

Strategic PlanningIntegrated MarketingDemand GenerationMarketing CommunicationsLead GenerationIntegrated Field MarketingBusiness DevelopmentStrategic PartnershipsMarketing StrategyProduct MarketingProduct StrategySales Strategy

Other Skills

Field MarketingSales EnablementCustomer MarketingProduct ManagementSales OperationsMulti-channel MarketingSolution SellingCloud ComputingStart-upsGo-to-market StrategyProduct LaunchDirect SalesSellingBusiness IntelligencePartner Management

About

Senior marketing leader with 15+ years of enterprise technology experience. I have a proven track record implementing integrated programs that deliver awareness, drive pipeline, and support sales goals. I am known for combining strategic thinking, detail-oriented execution, and effective team building to drive initiatives from concept through launch. I excel in dynamic, demanding environments and have experience in early-stage companies as well as billion dollar enterprises. Specialties: Strategic planning, integrated sales and marketing, measuring marketing results, and building/leading effective teams.

Experience

29 yrs 6 mos

Total Experience

3 yrs 3 mos

Average Tenure

8 yrs 8 mos

Current Experience

Confluent

Snr Director Americas and APAC Marketing

Sep 2017 – Present · 8 yrs 8 mos

Strategic PlanningIntegrated MarketingDemand Generation

Nutanix

Senior Director WW Field Marketing

Jul 2014 – Jul 2017 · 3 yrs

Solidfire, inc.

Director Worldwide Field Marketing

May 2014 – Jul 2014 · 2 mos · Boulder, CO

Vmware

North America Field Marketing

Apr 2006 – May 2013 · 7 yrs 1 mo

Led strategic planning, demand generation and nurture programs, field marketing, channel marketing, alliance partner initiatives, executive programs, contract negotiations, and vendor management.

Strategic PlanningDemand GenerationField Marketing

Teletech

Executive Director

Jul 2005 – Apr 2006 · 9 mos

Led all marketing efforts for TeleTech On Demand business, including analyst relations, public relations, marketing communications, and lead generation. TeleTech On Demand is a hosted customer management solution with intelligent routing technologies, customer self service solutions, agent performance applications, and business intelligence analytics.

Marketing CommunicationsLead Generation

Peoplesoft

Regional Director Field Marketing

Jan 2003 – Jan 2005 · 2 yrs

Responsible for integrated field marketing strategy, planning, and execution to generate leads, accelerate revenue, and close license and services sales.

Integrated Field MarketingLead Generation

Qwest cyber solutions

Senior Director, Business Development

Jan 2001 – Jan 2003 · 2 yrs

Responsible for developing and managing strategic partnerships to drive incremental revenue.

Business DevelopmentStrategic Partnerships

Vroom technologies

Director Marketing

Jan 2000 – Jan 2001 · 1 yr · Denver, CO

Responsible for development of overall marketing strategy, demand generation, product marketing and marketing programs.

Marketing StrategyDemand Generation

Novient

Director Product Strategy

Jan 1999 – Jan 2000 · 1 yr

Led overall marketing strategy, product direction, product marketing, analyst relations, and marketing programs.

Product MarketingMarketing Strategy

Peoplesoft

Sales and Product Strategy

Jan 1995 – Jan 1999 · 4 yrs

Led strategic direction of PeopleSoft’s products for the Services Industries Business Unit including business plan to penetrate market segment resulting in creation of new category for Professional Services Automation and new revenue stream for company.
Sales (1995 –1997) - Achieved sales club each year, consistently overachieved annual quota, and 1995 Rookie of the Year

Product StrategySales Strategy