Benjamin Watkins

Co-Founder

Cary, North Carolina, United States10 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved significant conversion lifts for multiple B2B campaigns.
  • Expert in crafting compelling messaging strategies.
  • Founder of a successful B2B messaging consulting firm.
Stackforce AI infers this person is a B2B SaaS Messaging Consultant with expertise in demand generation and positioning.

Contact

Skills

Core Skills

Positioning (marketing)MessagingDemand GenerationCopywriting

Other Skills

Early-Stage StartupsEmail MarketingLanding Page OptimizationSoftware as a Service (SaaS)MarketingHealthcareProduct MarketingContent MarketingHealthcare ConsultingDigital MarketingStrategic PlanningStorytellingWritingResearchCustomer Service

About

This Is Copy is a messaging consulting firm for growing B2B tech companies. I help companies create a messaging strategy from deeply researched customer data and translate that into assets that you actually need. - 33% landing page conversion lift for Bristle - 30+ demos booked from an AI Fax email and landing page launch from PromptlyCheckin - 17% lift in email CTR and 8% direct revenue increase for Sycle audiology Newsletter - https://laviebenrose.substack.com/ Website - ThisIsCopy.com

Experience

10 yrs
Total Experience
3 yrs 1 mo
Average Tenure
4 yrs 9 mos
Current Experience

This is copy

Founder of This Is Copy

Aug 2022Present · 3 yrs 10 mos · North Carolina, United States · Remote

  • This Is Copy is a positioning and messaging consulting firm for growing B2B tech companies.
  • "He absolutely overdelivered. His campaign drove multiple first meetings, a lunch and learn, and pipeline activity. 10/10 would recommend." Brit Prim, Karias Health
  • "Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half formed or overly technical, and turn them into compelling, clear narratives that resonate with both our prospects and clients." - PromptlyCheckin
  • "Ben has changed the game for our demand gen emails. He quickly learned our industry, our customers and prospects, and our needs. He delivers emails with a strong CTA which has led to higher clicks, opens, and deals." - Sycle
  • "Working with Ben elevated our brand's messaging, thanks to his narrative crafting and understanding of our goals. The collaboration was seamless and impactful." - Bristle
Positioning (Marketing)Early-Stage StartupsEmail MarketingLanding Page OptimizationMessagingSoftware as a Service (SaaS)+1

Rocket fuel labs

Copywriter

Apr 2022Oct 2022 · 6 mos · Remote

  • Worked with the fastest-growing B2B SaaS startups on messaging
CopywritingProduct MarketingContent Marketing

California state university, monterey bay

Guest Speaker

Jan 2022Jan 2026 · 4 yrs · Monterey County, California, United States · Remote

  • Guest speaker at CSU Monterey. Sharing lessons on B2B positioning and messaging.
Positioning (Marketing)MessagingHealthcare

La vie ben rose

Founder

Sep 2021Present · 4 yrs 9 mos · Cary, North Carolina, United States · Remote

  • Every week, I write a newsletter about B2B SaaS messaging.
Positioning (Marketing)CopywritingEarly-Stage StartupsEmail MarketingLanding Page OptimizationMarketing

Rxmg

Email Coordinator and Lead Copywriter

Mar 2019Jun 2022 · 3 yrs 3 mos

  • I was responsible for crafting the positioning behind messaging campaigns.
Product MarketingPositioning (Marketing)MessagingCopywriting

Benjamin watkins

Writer

Aug 2018Jul 2025 · 6 yrs 11 mos · Cary, North Carolina, United States · Remote

  • I write about the fundamentals of B2B positioning and messaging (while I consume more espresso).
Positioning (Marketing)CopywritingProduct MarketingEarly-Stage Startups

Norcal ambulance

Emergency Medical Technician

Jun 2017Nov 2018 · 1 yr 5 mos · Lodi, California, United States

  • BLS emergency medical technician for hospitals and skilled nursing facilities.

Ripon unified school district

Teacher

Jun 2016Jun 2017 · 1 yr · Park View Elementary

  • 8th grade self-contained class. Teacher of History, Science, English, and Math.

Education

Buffalo State University

Master's degree in History — American Intellectual History

Jan 2013Jan 2015

California State University-Sacramento

Bachelor of Arts (B.A.) — American History (United States)

Jan 2010Jan 2012

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