Bhavika Maloo

Product Designer

Maharashtra, India7 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in user experience design for high-stakes environments.
Proven track record in reducing payment failures and enhancing user retention.
Strong ability to simplify complex user flows for better engagement.

Stackforce AI infers this person is a Product Designer specializing in Gaming and Fintech industries.

Contact

Skills

Core Skills

User Experience (ux)User Interface Design

Other Skills

Research SkillsClaude SkillsInformation ArchitecturePrototypingBusiness Requirements

About

I didn’t get into design because I loved screens. I got into it because I was curious about decisions - why people take them, delay them, or avoid them. At Dream11, I’ve worked across payments, auctions, and live experiences. Different problems on the surface, but all moments where something is at stake money, time, or attention. Those moments are messy. Users hesitate. Things fail. Context changes fast. That’s what I find interesting. I tend to question flows more than I execute them, not the fastest approach, but it helps me understand what actually matters beyond the UI. Outside of work, I keep coming back to things I’ve left halfway - writing, dancing, cooking ,learning new skills - still figuring out what sticks

Experience

7 yrs

Total Experience

1 yr 9 mos

Average Tenure

3 yrs 11 mos

Current Experience

Dream11

3 roles

Product Designer 3

Jul 2025 – Present · 11 mos

0→1 & Real-time Engagement
Created a live match entry surface enabling users to join real-time rooms with reactions and chat
Gameplay & Auctions
Simplified auction mechanics into modular UX flows for real-time gameplay
Reduced cognitive load in decision-heavy gameplay scenarios

User Experience (UX)User Interface Design

Product Designer 2

Promoted

Jul 2024 – Jul 2025 · 1 yr

Payments @ Scale (220M+ users)
Reduced payment failures by 4% through fallback journeys during match spikes
Built Ops panel to reprioritise payment modes in real time
Mitigated GST risk via payment safeguards → +3% NGR uplift
KYC & Verification
Designed add-cash KYC flows balancing compliance and speed
Reduced withdrawal KYC TAT from 12 mins → 2 secs
Improved compliance clarity without impacting conversion
Trust & CX Systems
Designed Winners Tab (stats, reels, testimonials) → 50% adoption, +22% WAU retention
Built Responsible Play Panel for internal monitoring of high-risk users

Product Designer 1

Jul 2022 – Jul 2024 · 2 yrs

Core Gameplay & Retention
Redesigned leaderboard UX with live winnings clarity and score breakdown → improved adoption and retention at scale
Streamlined post-match scorecards and winner declaration flows
Improved clarity and reduced post-match confusion through iterative design

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UI/UX Designer Intern

May 2021 – Jul 2021 · 2 mos

Created brand identity system (logo, visual language)
Designed responsive website focused on clarity and credibility
Built foundational UX flows for a companion mobile app

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Design Coordinator

Mar 2021 – May 2022 · 1 yr 2 mos

Managed visual identity and branding for events across social platforms
Ensured consistency across campaigns

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Branding Head

Jan 2021 – May 2021 · 4 mos

Led PR, digital outreach, and communication strategy for campus round
Drove participation and event visibility

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Senior Executive at Corporate Module

Feb 2019 – Nov 2020 · 1 yr 9 mos

Led 5 industry-facing competitions across entrepreneurship, analytics, and strategy
Managed partnerships, mentors, and multi-stage selection funnels
Led a 9-member team and managed ₹1L+ prize pool