Dec 2023 – Jan 2024 · 1 mo · Remote

• Planned and executed outbound email campaigns, Facebook (meta), Google ads,
• and LinkedIn posts, tailoring them to specific target audiences and aligning them
• with marketing objectives and goals.
• Employed analytics tools to monitor and analyze campaign performance,
• including metrics such as open rates, click-through rates, and conversions.
• Automated drip campaigns, workflow automation, and the design of email
• templates.
• Leveraged email automation tools (Zoho CRM, Smartlead.ai, Roundsales, Appllo.io,
• Mailerlite) for optimizing engagement, personalizing communications, and
• conducting A/B testing.
• Monitored email deliverability, IP reputation, and promptly addressed any issues
• to ensure optimal inbox placement.
• Followed up on emails, addressed inquiries from inbound communication, and
• resolved customer issues in a timely and professional manner.
• Crafted personalized and compelling email copy.
• Oversaw 50+ existing email campaigns, including bulk emailing.
• Analyzed the performance of email campaigns and implemented necessary
• optimizations.

Jun 2022 – Nov 2023 · 1 yr 5 mos · Indiana, United States · Remote

• Email Outreach & Drip Campaigns: Planned and executed targeted email and drip
• campaigns, optimized sequences, and tracked performance using tools like
• Mailchimp and HubSpot.
• LinkedIn Outreach: Identified and engaged leads, sent personalized messages,
• and monitored metrics for lead generation.
• Social Media Posting: Managed and scheduled regular social media posts to boost
• engagement and brand visibility.
• Presales & RFPs: Supported presales activities, including responding to RFPs and
• crafting tailored proposals.
• Data Analysis: Analyzed campaign performance and prepared reports to refine
• strategies and improve results.

May 2018 – Jun 2022 · 4 yrs 1 mo · Bengaluru, Karnataka, India

• Lead Research & Identification: Conduct research through various channels to identify leads, building and maintaining a comprehensive database.
• Outbound Outreach: Initiate cold emails, calls, and social media messages, creating personalized messaging to engage prospects.
• Lead Qualification: Assess lead fit, engage in meaningful conversations to understand needs, and qualify based on criteria.
• Team Management: Lead a team of 5 in lead generation, providing guidance, training, and performance reviews.
• RFP Response: Collaborate with sales/marketing to develop and respond to RFPs, ensuring accuracy and timely submission.
• CRM Management: Maintain CRM with up-to-date lead data, track key metrics, and report on performance
• Collaboration: Align with sales/marketing strategies, providing insights on lead quality and market trends.
• Follow-Up: Execute follow-ups to nurture leads, scheduling meetings or demos for qualified prospects.
• Reporting & Analysis: Prepare reports on lead generation activities, analyzing data to optimize strategies.

Mar 2017 – Jan 2018 · 10 mos · Bengaluru, Karnataka, India

• Managing the company's email campaigns and communicating company brands
• through email marketing.
• Creating various data lists through market research.
• Create quality content and proofread any copy that needs reviewing.
• Conduct detailed competitor analysis reports for the direct/email marketing
• manager
• Assist with the day-to-day administration tasks
• Analysis of current email marketing campaigns and making recommendations for
• improvement.
• Managing trigger email campaigns throughout the customer lifecycle to
• maximize sales.
• Carrying out segmentation of the database and implementing remarketing
• strategies.