Sandeepa Roy

Partnerships Manager

India20 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in SaaS sales and partnerships.
  • Extensive experience with major tech companies like Google and Accenture.
  • Expertise in managing channel partnerships across APAC.
Stackforce AI infers this person is a SaaS sales and partnerships expert with extensive experience in digital marketing and account management.

Contact

Skills

Other Skills

Agency Relationship ManagementChannel PartnersChannel Relationship ManagementGoogle AdwordsAnalyticsGoogle AnalyticsSalesforce.comOnline AdvertisingSearch AdvertisingMobile AdvertisingSEMLead GenerationPPCContextual AdvertisingWebinars

About

Solution and Consultative SaaS Sales, Channel / Partnerships Management, Account Management, Marketing, Training. SaaS Sales & Partnerships / Social Media / Management / eCommerce

Experience

20 yrs 8 mos
Total Experience
7 yrs 1 mo
Average Tenure
16 yrs 5 mos
Current Experience

Semrush

Channel Partnerships Lead - APAC

Jan 2026Present · 5 mos · Bengaluru, Karnataka, India · Remote

Sprout social, inc.

7 roles

Partnership Lead APAC

Feb 2024Jan 2025 · 11 mos

  • Managed relationship, pipeline and revenue across our major partners: Salesforce, Salesforce partners, Referral partners, and Resellers in the region

India Sales & Channel Partnerships, APAC

Jul 2022Jan 2025 · 2 yrs 6 mos

  • Leading Channel Resellers & Referral Partners (APAC)
  • Salesforce Partners : onboarding and relationship management
  • Heading India Sales / New Business Acquisition

Agency Sales & Partnerships Lead

May 2020Jul 2022 · 2 yrs 2 mos

  • EMEA Agency Acquisition Lead
  • New business sales

Regional Agency Advisor

Jun 2019Jul 2022 · 3 yrs 1 mo

  • Africa
  • Europe
  • Middle East &
  • South East Asia
  • Strategic advisor to start-ups, boutique and established national or global agencies.
  • Working towards establishing real connection among consumers, brand and end users.

Sr Account Executive (Agency, Corporate, Enterprise, and SMB)

Jan 2016Jul 2022 · 6 yrs 6 mos

  • US and APAC (currently in Bangalore, after relocating from Chicago)
  • Sprout, Simply Measured and Bambu expert
  • SaaS sales / B2B
  • Enterprise Software and Social Media : Sprout, Simply Measured and Bambu certified
  • Social, Solution and Consultative Selling
  • Building new business (North America, UK and now in APAC)
  • Sales development
  • Lead generation
  • Business Solution
  • Account management
  • SMB, Agencies to large scale Corporates new business acquisition, on-boarding and end to end implementation (pre-sales, proposal and RFP response).

Sales Executive, APAC

Promoted

Jan 2014Jan 2016 · 2 yrs

Product Specialist

Jan 2012Jan 2014 · 2 yrs

Google

2 roles

Account Manager- Direct Sales (Marketing & Advertising)

Jan 2011Jan 2012 · 1 yr

  • AM for LCS (Large Customer Solutions) base for national restaurants clients. Industry managed: Restaurants (CPG). Key Responsibilities:
  • manage a portfolio of larger budget clients with presence nationally and globally.
  • account management
  • manage budgets / bids
  • up selling / cross selling SAAS products
  • SEM / SEO
  • PPC management for Search
  • YouTube / Display campaign management
  • data / revenue management
  • client retention / relationship maintenance
  • Certified AdsPro and GAP (Google AdsPro Professional)
  • Worked on G+ pages with clients and businesses helping them in their social marketing efforts.
  • Google Serve initiative- association with PAWS, non-profit org for animal welfare. Active member of HandsonTech to train the non-profit members on AdWords/Google products to spread their message.

Account Manager / Strategist

Aug 2007Dec 2010 · 3 yrs 4 mos

  • Worked with Online Sales and Operations with AU/NZ and South East Asian (Singapore, HK, Thailand, Indonesia, Malaysia, PK, Sri Lanka, and others) small and medium businesses. Industry managed: Tech/BIM, Travel and Local.
  • Main responsibilities included: account management, SEM, upselling / cross-selling Google products / features, work with newly acquired / existing clients and maintain client relationship. Also involved in training, project management, mentoring, and other NGO initiatives ton animal welfare and environment through Google.
  • Also, helped in hiring process in Google India office.

Freelance

Independent Consultant

Jan 2010Present · 16 yrs 5 mos · Remote

  • Consulted for Digital, Social, SaaS, Partnerships, Channel, New business expansion (APAC/EMEA) - for global startups, big tech, companies wanting to scale

Accenture

Sr Claims Analyst

Sep 2005Jul 2007 · 1 yr 10 mos · Bangalore, India

  • Sr Claims Analyst with Accenture. Main responsibilities included claim settlement and recovery handling.
  • data management
  • gather information
  • working with different stakeholders to establish the claim settlement

Education

Indian Institute of Management Bangalore

Executive Program — Digital & Social Media Marketing and Analytics

Jan 2018Jan 2018

ICFAI Foundation for Higher Education, Hyderabad

Diploma

Jan 2007Jan 2007

Visva Bharati, Shantiniketan

BA (Honours) — Literature (English)

Jan 2002Jan 2005

Nava Nalanda

Matriculation / School

Jan 1991Jan 2000

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