Nov 2024 – Present · 1 yr 7 mos

• Helping app and game publishers who use MAX/Levelplay increase their ad revenue via Google and Direct demand by 8-12% (ARPDAU)
• Building app portfolio with cumulative 100k+ downloads
• (Flagship Title: "AI Mind: Smart Chat & Tutor" available on GP)
• Building SaaS tools for next gen ad revenue optimization

Aug 2022 – Jul 2023 · 11 mos · Mumbai, Maharashtra, India

• Worked in the Global Leadership Team of 180 DC as a Business Development Specialist handling multiple long term partnerships with clients.
• Handled client acquisition and building strategic partnerships to increase the reach of 180 DC globally.
• 180 DC is a global student-run social consulting organization. They provide consulting services across various fields like devising market entry & growth (GTM) strategies, operational efficiency, fundraising & revenue generation , sales & marketing strategies. We are spanned across the world with over 176 branches in 35+ countries.
• Do check our 2021 impact report:
• https://180dc.org/wp-content/uploads/2022/04/180DC-2021-Impact-Report.pdf

Mar 2022 – Sep 2024 · 2 yrs 6 mos

• Head of the Game Publishing Vertical, working on monetization, engagement and retention strategies for F2P mobile games.
• Successfully Published 5 games in Match-3, RPG and Simulation Category with ~130% ROAS.
• Supported market research, ideation & product delivery of 4+ core features for the above games.
• Coordinating with multiple stakeholders (developers, UA team, game designer) for overall product operations.
• Planning, projecting and running campaigns to grow downloads and maintain desired ROAS.
• Running LiveOps for several games.
• Maintaining analytics dashboards for tracking purpose.
• Overlooked the marketing team, spending $100k/month across Google, Meta, Unity, Gamelight, Mintegral & Yandex Ads Platforms.

Aug 2021 – Feb 2022 · 6 mos

• First Hire, contributing to multiple operational fronts within the company.
• Gathered full knowledge of the GAM MCM business and subsequently built processes and teams for QA, Ad Operations, HR, and internal company communications, scaling the organization to 50+ employees.
• Started & Managed the Account Management team of 4 members handling total $20M in ARR.
• Strategic partnerships and communications with Enterprise Clients like Reliance Games, Rollic Games, Tilting Point, Times Group, Popcore, Tutotoons and many more.
• Created ad monetization strategies for 50+ mobile games and apps available on Playstore and App Store.

Jun 2021 – Jul 2021 · 1 mo

• Developed a database of 3500+ potential clients in the Indian, Australian and Canadian markets for client acquisition.
• Competitive benchmarking in product services to ensure market leadership.
• Formulated growth strategies for the business which resulted in a 70% increase in LinkedIn followers.
• Wolf Technologies Inc. (wolftechi.com) is a Virtual and Hybrid Tech Hosting Platform. It is an Indian brand which gives the clients a perfect blend of what the in person conferences were with the new age online world.
• They serve B2B clients and Stakeholders with customized solutions around the globe. Our product is best suited for: Digital Engagements, Virtual Events , Product Launches, Conferences, Digital Expos, Job Fairs, Dealer Meets, Quick Registrations, Sales Meets, Team Trainings, Live Streams and so on.

Aug 2020 – Jul 2022 · 1 yr 11 mos · India

• Led the team of 50+ consultants to help NGOs, Startups & Governments to scale their impact via high-quality consulting projects.
• Generated INR 5,00,000+ revenue by completing 25 consulting projects achieving 3X growth as compared to previous year.
• Collectively delivered projects in domains of market research, GTM strategy, market sizing, competitor analysis, JV partners etc.
• Achieved a growth of 2.5X on social media outreach with a constant engagement rate of 40% and above.
• 180 DC is a global student-run social consulting organization. They provide consulting services across various fields like devising market entry & growth (GTM) strategies, operational efficiency, fundraising & revenue generation , sales & marketing strategies. We are spanned across the world with over 176 branches in 35+ countries.

May 2020 – Jun 2020 · 1 mo

• In the six week tenure, the team and I worked on a project in secondary research to explore the options of possible collaborations or joint venture that BHEL can have with foreign companies with manufacturing units in China looking to migrate out in the post- pandemic phase.
• Our team of five, listed out about 200 companies at the start and after thorough research of company visions, financials, expressions of interest and scope of expansion, sorted out 20 such companies with the greatest benefits to have a collaboration with.
• In the duration, we learnt a lot about BHEL as a company, its units and product services and simultaneously about the companies that we were searching for. We kept in mind the current trends and news and finally came up with our final report to list out the companies.

Oct 2019 – Feb 2021 · 1 yr 4 mos · M.A.H.E. BU in Goa

• I am one of the founding members of AIESEC in Goa (BU of AIESEC in M.A.H.E).
• I was the President of the Core Committee formed for event World Cafe.
• I successfully completed my term working as the Team Leader of outgoing Global Entrepreneur (oGE).
• I was also a part of the Business Development team to ensure that the organization gets its outreach well in Goa.

Apr 2019 – Apr 2020 · 1 yr

• The finance club of BITS Goa has been an integral part in my life. My tenure was filled with learning the basics of Finance and especially the Stock Markets, taught to us by seniors.
• This is where my interest in the finance field truly developed and motivated me to move forward to learn more in the domain.

Apr 2019 – Apr 2020 · 1 yr

• I worked in my first and second year of college as a part of this department contacting media companies to promote our college festivals. In my tenure, I have confirmed many companies as media partners for our festivals. I am grateful to be able to contact and maintain partnerships with companies like ByteDance (TikTok), GQ India, Pool Magazine and many more.
• The most integral part of the tenure was learning how to talk to a person professionally and move forward for a deal despite the differences between organizations.