Jan 2025 – Dec 2025 · 11 mos · Bangalore Urban · Remote

• During my tenure as an independent Strategic MarTech Consultant, I pivoted from corporate leadership to providing high-level advisory services for growth-oriented firms. Rather than traditional freelancing, I focused on architecting revenue-generating systems that bridged the gap between technical infrastructure and brand narrative.
• My core impact centered on Email Lifecycle Strategy and sophisticated Workflow Orchestration. I specialized in building complex, automated sequences within the Marketo and Salesforce ecosystems, ensuring that lead-nurturing engines were both data-driven and operationally seamless.

May 2023 – Dec 2024 · 1 yr 7 mos · Hyderabad, Telangana, India · Hybrid

• Led a team of Marketing Automation analysts at CyberArk, focusing on solving complex business problems related to campaign management and CRM.
• Successfully reduced SLA from 3 days to 2 days, enhancing turnaround time by 33% and improving team efficiency.
• Implemented innovative strategies to optimize marketing campaigns and improve customer engagement.
• Successfully increased campaign effectiveness by 15% through data-driven decision-making and automation tools.
• Developed and implemented standard operating procedures (SOPs) for marketing automation, lead management, and reporting.
• Hire, develop, and retain top talent through structured career pathing, progression planning, and well-defined KRAs for team members.

Oct 2021 – Dec 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

Jul 2016 – Oct 2021 · 5 yrs 3 mos · Bangalore

• Campaign materials review includes campaign map and Implementation guide.
• List pulling and tagging to campaigns using SQL from database.
• Creation of flowcharts in UNICA
• Quality checking
• Lead Routing
• Troubleshooting for errors if any.
• Execution of email programs from UNICA 9.5
• Monitoring and tracking of results.

Oct 2015 – Jun 2016 · 8 mos · Bengaluru Area, India

• In my role as Lead - Database Analyst at Concentrix, I managed campaign activities for QLIK, including QA testing, form creation, and Salesforce sync for lead generation. I also developed workflows, triggered campaigns, and set up mechanisms for webinars, optimizing marketing strategies and increasing efficiency.

Aug 2013 – May 2015 · 1 yr 9 mos · Bangalore

• As a Campaign Management Executive at Replicon, I spearheaded the execution of B2B email campaigns using Marketo, resulting in successful lead generation and nurturing. I collaborated with cross-functional teams to set up webinar mechanisms and sync with Webex and Go To Webinar tools, ensuring seamless integration and engagement.

Mar 2013 – Jul 2013 · 4 mos · Bengaluru Area, India

• Off page optimization,Blogging,Lead generation,Content writing,Email campaign execution and Planning

May 2010 – Dec 2012 · 2 yrs 7 mos · Hyderabad

• SPOC for all client marketing activities.- includes project management related tasks as well as Operations.
• B2C Email campaign execution.
• Handled clients like Sunset publishing / Adknowledge / Meteor Games
• Execute Simple to highly advanced email marketing programs - includes triggered e-mail set ups and dynamic content based e-mails.
• Work with Deliverability teams on client IP Whitelisting , CAN SPAM and email compliance related requests.
• Also possess knowledge on Feedback loop set ups , DMARC and Domain set ups related to client on boarding.