Amol Mohandas

CEO

Mumbai, India25 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 25+ years of experience in marketing and media.
  • Expert in integrated marketing and media solutions.
  • Proven track record in driving brand growth and business transformation.
Stackforce AI infers this person is a Marketing and Media leader with extensive experience in driving brand growth across diverse industries.

Contact

amolmo@gmail.comLinkedIn

Skills

Core Skills

Integrated Media StrategyBusiness StrategyIntegrated Marketing Communications PlanningLeadershipKey Client RelationshipsEntrepreneurshipProduct Innovation

Other Skills

Team ManagementMedia BuyingData-driven Decision MakingNew Business DevelopmentMulti-channel StrategyStrategic Media PlanningBusiness PlanningDigital MediaIntegrated Multi-Channel MarketingMedia Mix ModellingPeople ManagementDigital MarketingMarketing ManagementEmail MarketingBranding

About

I am a Marketing & Media leader with 25+ years of experience driving brand growth, business scale, and transformation across global and Indian agency networks, large enterprises, and startup environments. My career spans leadership roles in Integrated Media Strategy and Planning at agencies, alongside hands-on experience in product building and marketing within a startup ecosystem. This combination gives me a strong balance of strategic depth and executional agility. I specialize in integrated marketing and media solutions, bringing together brand strategy, consumer insight, data, media, and execution to deliver measurable growth. I have partnered with brands across BFSI, FMCG, Retail, Consumer Durables, and other consumer categories, designing innovative, growth-oriented solutions tailored to competitive and evolving markets. My strengths include: • Integrated Marketing & Media Strategy • Brand Growth, Scale & Market Expansion • Product Marketing & Go-To-Market Strategy • Media Planning, Investment & Optimization • Data-Informed Decision Making • Cross-Functional & Agency Leadership Having worked across multinational corporations, Indian enterprises, and startups, I bring a well-rounded perspective on different operating models, decision cycles, and growth challenges. I am known for building collaborative teams, fostering innovation, and aligning marketing investments closely with business outcomes.

Experience

25 yrs 2 mos
Total Experience
2 yrs 6 mos
Average Tenure
4 yrs 9 mos
Current Experience

R k swamy limited

Vice President

Sep 2021 – Present · 4 yrs 9 mos · Mumbai, Maharashtra, India

  • Leading the West & North Business Operations, driving strategic growth and operational excellence across key regions
  • New Business Development – Identify and secure new opportunities, expanding the organization's footprint. Secured clients worth INR 100+ crores for 2 consecutive years.
  • Mentoring and managing high-performing teams, and fostering a culture of collaboration and innovation
  • Understanding Market and Client Industry trends to stay ahead of evolving market dynamics across client categories to drive strategic recommendations and business growth
  • Collaborate with Integrated Marketing Teams (Creative & Research) to develop data-driven, insight-led marketing and media solutions
  • Leading the Integrated Media Strategy: Develop and execute multi-channel - ATL (Television, Digital, Outdoor, Print, Radio etc.) & BTL - media strategies that deliver measurable impact to client’s business outcomes
  • Implemented AI-led media planning to reduce man-hours and improve operational efficiency
  • Research & insights - Contribute to Centre for Study of Indian Markets (CSIM - A think tank to conduct large scale studies, as well as smaller targeted studies, to shed light on the nuances of the Indian market), shaping data-driven strategies that inform media and marketing decisions
  • Strategic Alliances – Build and nurture high-value collaborations to enhance market positioning and drive business growth
  • Categories: BFSI, FMCG, FMCD, Infrastructure
Business StrategyIntegrated Media StrategyTeam ManagementMedia BuyingData-driven Decision Making

Triton communications private limited

Vice President - Head of Media

Mar 2020 – Aug 2021 · 1 yr 5 mos · Mumbai Metropolitan Region

  • Spearheaded the Media P&L, driving revenue growth, optimizing media investments, and ensuring profitability
  • Led a high-performing media team, fostering skill development, collaboration, and strategic thinking
  • Strengthened key client relationships, ensuring business retention and successfully charting expansion plans for long-term growth
  • Developed and executed integrated media strategies for Adani Wilmar, one of India’s largest FMCG brands, optimizing reach and impact across its diverse product portfolio
  • Designed and implemented data-driven recovery blueprints, enabling the client to navigate the challenges of the pandemic and achieve sustained brand success
  • Categories: FMCG, BFSI, Infrasructure
LeadershipTeam ManagementIntegrated Marketing Communications PlanningMulti-channel StrategyStrategic Media Planning

Madison world

Consultant

Dec 2019 – Feb 2020 · 2 mos · Greater Bengaluru Area

  • Led the Tanishq Media Mandate – Spearheaded integrated media strategy, planning, and execution, ensuring impactful brand presence and business growth
  • Developed Retail-Centric Media Frameworks – Designed data-driven frameworks aligning retail and media metrics to drive measurable outcomes, strengthening client retention and securing a high-value new retail client
  • Category: Retail
Key Client RelationshipsIntegrated Media StrategyTeam ManagementStrategic Media Planning

Graphene media pvt. ltd.

Executive Vice President

Jun 2017 – Oct 2019 · 2 yrs 4 mos · Mumbai Metropolitan Region

  • Led the strategy and execution of the business blueprint for the three Lines of Business
  • Additional responsibilities included - Building strategic/market disruptive products, Partnerships & Strategic Alliances
  • Managed diverse teams and built effective systems and processes to ensure maximum efficiency in product development and delivery
  • LINES OF BUSINESS
  • 1. MEDIA AGENCY
  • Provided outcome oriented, media-agnostic solutions to clients in the BFSI, Health & Wellness and Retail across Print, Television, Radio, OOH, SEM, PPC, Paid Media, Affiliate Marketing etc.
  • 2. MEDIA-TECH
  • Cross-device Programmatic Platform: MT-Sync
  • Content Castling: ShowMyContent App and Content Exchange with a play of Video and Premium Display inventory
  • DATOS - an Affiliate Marketing platform
  • 3. CAMPUS CONNECT
  • Connecting Young Millennials to Brands powered by cutting edge tech solutions like AI/ML
  • A. MillionMinds: A platform for fostering Entrepreneurship among students
  • 3Mn Student Outreach | 1500+ colleges | 1000+ Startup Founders | 100+ Tier II & III Towns
  • Products: Accelerate - The Startup Talk, AXIOM Online - Online Video Learning platform (40+ hours of content), AXIOM Offline - Experienceships, Campus Adda, The Startup League and Big Talks
  • B. Communication Solutions: Campus Brand Advocates, uROCK, Campus Bazaar, Campus Displays, College Fests and Activation
EntrepreneurshipBusiness PlanningProduct InnovationDigital MediaIntegrated Multi-Channel Marketing

Weave through communications

Founder

Jan 2017 – Jun 2017 · 5 mos · Mumbai Metropolitan Region

  • 2nd attempt at entrepreneurship
  • Attempted to build a B2B fan engagement product in the sports domain

Groupm

Client Leader

Jan 2016 – Dec 2016 · 11 mos · Mumbai

  • Managed client relationships for the Western region spanning eComm, FMCG, Entertainment, BFSI
  • Identified and acquired new clients
  • Enhanced the media product quality through process driven tools and practices
  • Led strategy for effective deployment of client budgets through an Outcome Planning lens
  • Liaised with media partners and GroupM specialist units to provide effective solutions (beyond Television, Print and Radio i.e. Digital, Cinema, OOH, Activations, Sponsorships etc.) addressing client business challenges

Percept ltd

Business Head

Jan 2010 – Dec 2015 · 5 yrs 11 mos · Mumbai Metropolitan Region

  • Led the Western region operation with Billing worth US$ 60 MM with clients straddling across Retail, Fashion, BFSI, Media, Logistics, Education, E-Commerce, Automobiles etc.
  • P&L responsibility for the region and ensured product quality delivery to clients
  • Acquired & Implemented ISO 9001:2008 - a first for a media agency in India
  • Acquired new clients through existing client referrals
  • Led a high performance cross functional team of 35 members; worked closely to build the functional strength of the team
  • Led the 360 product by liaising with Group companies for planning and implementation

Weave through communications

Entrepreneur

Feb 2009 – Dec 2009 · 10 mos

  • Providing multi-platform communication solutions to clients leading to:
  • Stronger consumer-brand interactions
  • Higher Return On Marketing (ROM)

Mediacom

General Manager - UAE

Jun 2006 – Jan 2009 · 2 yrs 7 mos

  • Led the Lower Gulf operations and was in charge of business development and strengthening the MediaCom network in the Middle east and North Africa region
  • Led large multinational clients across Automobile, FMCD, Financial, Hospitality categories including Luxury
  • Was the nodal point for all international assignments for the MENA region

Starcom mediavest group

Associate Media Director

Jan 2003 – Jan 2006 · 3 yrs

  • - Spearheaded the media mandates for clients spanning FMCG, BFSI, Hospitality, Oil & Gas

Mindshare

Account Manager

Jan 2000 – Jan 2003 · 3 yrs

  • - Spearheaded the media mandates for clients spanning Consumer Durables and Luxury categories

Education

The Wharton School

Accelerated Development Program

Jan 2013 – Jan 2014

K J Somaiya Institute of Management

Marketing

Jan 1998 – Jan 2000

University of Mumbai

B.Sc. — Physics

Jan 1991 – Jan 1997

Bombay Scottish School

ICSE

Jan 1980 – Jan 1991

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