Jul 2023 – Jul 2025 · 2 yrs · Agadir, Souss-Massa, Morocco · On-site

• Lead strategic sourcing and grower partnerships for DUROC S.A, a major cherry & baby plum tomato producer operating 500 ha with over 5,000 employees, driving volume growth with subcontracted growers from 15,000 T to 30,000 T exports while maintaining stable margins in a volatile market.
• Key Achievements & Contributions:
• Manage 250 ha of subcontracted growers in Agadir & Dakhla, strengthening relationships, fostering trust, and ensuring continuous development.
• Developed and implemented a new business model for cherry & baby plum tomato sourcing, including a revised purchasing strategy optimizing efficiency and profitability.
• Designed a business unit development roadmap for out-grower projects, defining objectives, growth strategies, and performance metrics.
• Created a new pricing grid to ensure market competitiveness while safeguarding profitability.
• Launched a digital Grower Portal, streamlining sourcing processes, enhancing transparency, and improving operational efficiency and food-safety.
• Established weekly and monthly reporting systems, enabling precise monitoring of KPIs and proactive decision-making.
• Provided technical support and guidance to growers, improving production quality, yield, and compliance with food safety standards.
• Participated in production forecasting and master planning, ensuring accurate 6-week and annual projections for optimized resource allocation.
• Expanded and maintained DUROC’s growers portfolio, onboarding new growers and reinforcing long-term partnerships.
• Impact: Doubled export volumes, strengthened grower partnerships, maintained profitability during market disruptions, and modernized sourcing processes through digitalization and strategic planning.

Jan 2022 – Jun 2023 · 1 yr 5 mos · Rabat Metropolitan Area · On-site

• Led procurement operations across Elite Harvest Maroc, AKG, and Elite Agro Mauritania, managing a combined budget of 400M MAD CapEx and 200M MAD OpEx, supporting large-scale agricultural operations (1,200 ha) under a multi-industry UAE conglomerate.
• Directed a 12-member procurement team, including officers, logistics staff, assistants, and farm storekeepers.
• Developed and implemented a new sourcing strategy aligned with organizational scale, objectives, and efficiency goals.
• Evaluated and optimized supplier performance, leveraging surveys and KPIs to enhance cost-effectiveness and reliability.
• Restructured the procurement department and implemented metrics to track cost savings and operational efficiency.
• Implemented a stock optimization strategy, minimizing inventory costs and ensuring supply continuity.
• Managed tenders, bids, and contract negotiations, including preparation of documentation, committee leadership, and online bidding platforms.
• Maintained strong supplier relationships, resolving disputes, sourcing alternatives, and promoting best practices across the supply chain.
• Guided and trained buyers/planners, implemented invoice tracking solutions, and collaborated with Accounting to streamline supplier payments.
• Oversaw disposal of obsolete or damaged inventory, ensuring compliance and efficiency.
• Impact: Strengthened procurement efficiency, reduced costs, optimized supplier performance, and implemented modern supply chain practices across multiple subsidiaries.

Feb 2017 – Jan 2022 · 4 yrs 11 mos · Agadir, Sous-Massa-Drâa, Morocco · On-site

• Led end-to-end procurement operations for Quality Bean Morocco (part of a AGRIAL a global agribusiness network with 14,000 growers across Europe, Africa, and the U.S), managing purchasing budget of more than 300M MAD annually.
• Directed a team of 32 professionals across procurement, inventory, logistics, and administrative support, fostering high performance and collaboration.
• Managed procurement activities for multiple subsidiaries, including Van Oers Senegal (30–50M MAD annual budget) and CCM in northern Morocco.
• Optimized supplier base by 20%, eliminating underperformers and improving cost-effectiveness and operational efficiency.
• Reduced total inventory value through strategic inventory management and digitalized process initiatives.
• Led renegotiation of major contracts, securing favorable terms and supporting long-term business objectives.
• Developed and implemented purchasing policies, inventory management strategies, and departmental procedures.
• Played a key role in strategic planning, including investments, new projects, and annual purchasing plans in collaboration with departmental directors.
• Established KPIs and performance objectives, monitored results, and identified continuous improvement opportunities.
• Impact: Strengthened procurement efficiency, reduced costs, optimized supplier performance, and supported strategic growth and digital transformation initiatives.

Aug 2016 – Jan 2017 · 5 mos · Maroc · On-site

• Led procurement and logistics operations for Elite Harvest Maroc, a subsidiary of a UAE-based integrated agriculture leader, driving efficiency, compliance, and operational excellence.
• Developed and implemented procurement guidelines, procedures, and policies to streamline operations and enhance supply chain efficiency.
• Managed a multifunctional team of 2 buyers and 4 storekeepers, fostering accountability and high performance.
• Maintained accurate purchasing records and generated comprehensive reports to support data-driven decision-making.
• Evaluated supplier performance, ensuring strict compliance with quality, delivery, and contractual standards.
• Supported Elite Agro Mauritania procurement team, particularly on CapEx-related projects.
• Oversaw import/export operations and ensured smooth logistics execution across the region.
• Managed all Corporate Social Responsibility (CSR) initiatives for the company, administering a 5M MAD budget aligned with organizational values.
• Impact: Optimized procurement processes, strengthened supplier performance, and ensured operational excellence across logistics and CSR activities.

Mar 2014 – Jul 2016 · 2 yrs 4 mos · Morocco · On-site

• As Supply Chain Manager for Southern Morocco, I led end-to-end operations for one of the world’s leading fresh berry producers, managing a multidisciplinary team and driving operational excellence across logistics, procurement, and warehouse management.
• Key Achievements & Contributions:
• Led a multidisciplinary team including Packaging, Logistics, Maintenance, S&OP, Quality Control, and Procurement teams, fostering high performance and accountability.
• Directed the design and construction of Driscoll’s Agadir warehouse, a strategic investment of 20M MAD, ensuring operational efficiency and future scalability.
• Oversaw procurement of packaging materials totaling 30M MAD annually across 26 SKUs, while renegotiating third-party cooling and packing service contracts.
• Managed transport, logistics, and export operations for fruits, plant materials, and packaging, ensuring seamless supply chain execution.
• Contributed to DEMEA Supply Chain strategic planning (15–20 year horizon), shaping long-term operational strategy.
• Designed and implemented procurement processes, reporting methods, and manuals for packaging, cooler, and warehouse operations, increasing transparency and efficiency.
• Developed and monitored annual warehouse and procurement budgets, optimizing costs and resource allocation.
• Restructured the organizational chart of the Supply Chain teams (North & South Morocco) to align with corporate strategy.
• Represented Driscoll’s du Maroc in S&OP meetings, contributing to weekly production forecasts for raspberries and strawberries.
• Organized training sessions for growers and farm managers and hosted field/cooler visits for DEMEA, DOTA colleagues, and major European clients.
• Served on the committee for evaluation and approval of subcontracted growers.
• Impact: Strengthened supply chain performance, optimized logistics and procurement, enhanced traceability and quality compliance, and drove operational efficiency supporting international growth.

Nov 2011 – Mar 2014 · 2 yrs 4 mos · Morocco · On-site

• As Operations Coordinator for Southern Morocco at Driscoll’s, the global leader in fresh berries, I played a key role in optimizing supply chain, logistics, procurement, and operations across multiple regions.
• Key Achievements & Contributions:
• Managed end-to-end import & export operations of fruits, packaging, and materials in close alignment with global S&OP teams and commercial departments.
• Oversaw procurement of packaging and accessories with an annual budget of 20M MAD, while negotiating and managing third-party contracts (cooling, transport, equipment, and supplies).
• Led the implementation of Microsoft Dynamics AX ERP: process mapping, workflow design, UAT, test scenarios, training material development, and staff onboarding across Agadir & Moulay Bousselham.
• Designed and enforced new cooling, packing, and traceability protocols, strengthening cold chain efficiency and fruit quality from farm to market.
• Coordinated a shared transport solution for growers in the Massa region, optimizing logistics costs and improving delivery efficiency.
• Contributed to the first Driscoll’s Grower Manual and served as member of the Grower Liaison Team, responsible for auditing, approving, and onboarding new growers.
• Reorganized logistics, cooling, and maintenance teams following ERP implementation, including recruitment, training, and performance management.
• Designed and launched the first airfreight shipping protocol for premium berry shipments to Oslo and Dubai.
• Collaborated on international projects, including Driscoll’s Tavira (Portugal) warehouse design and packaging/handling process improvements in Moulay Bousselham.
• Supported agronomy teams in raspberry & strawberry field plantations across Agadir and Moulay Bousselham.
• Impact: Strengthened operational excellence, enhanced traceability and cold chain reliability, reduced logistics costs, and contributed to Driscoll’s international expansion into new markets.