May 2025 – Present · 1 yr 1 mo · Stockholm, Stockholm County, Sweden · Remote

• I help organisations turn strategy into messages people can follow across internal comms, leadership, content, and transformation.
• I work with leaders and teams to translate complexity into clear, human communication that builds understanding and momentum. That can mean defining a narrative, crafting leadership messaging, or creating content that connects across channels.
• Beyond strategy, I help deliver the work, shaping presentations with a strong arc and call to action, managing online and in-person events, and coordinating technical production for studio and Teams Live broadcasts. I also collaborate closely with agencies, from brief and scripting to talent management and final delivery.
• Expertise
• Internal & leadership communications
• Strategic narrative & messaging
• Content strategy & creation: speeches, video, digital, social
• Event & broadcast delivery: messaging to production management (studio, Teams Live)
• Product comms & go-to-market support
• Change & transformation communications
• Interim / project-based comms support
• Currently on pause - not taking any clients*
• I also run North Star Sessions - one-to-one conversations blending strategic clarity with intuitive guidance. They’re for leaders, creatives, and founders who want direction they can trust and space to hear themselves think.

May 2025 – Apr 2026 · 11 mos · Stockholm, Stockholm County, Sweden · Hybrid

• Providing strategic and hands-on communications support to a Digital Transformation Programme within Business Area Wind.
• I work directly with the programme team and leadership to build awareness and understanding of the transformation - developing narratives, tools, and content that connect the strategy to people’s everyday work.
• Key contributions include:
• Developing and delivering the overall communications plan
• Creating a master presentation, messaging framework, and key messaging house
• Writing leadership messaging, presentations, and internal content
• Advising senior leaders on communications approach and tone
• Coordinating virtual drop-in sessions and management team deep dives
• Supporting the production of an awareness video and other materials
• Current focus: awareness and understanding of the transformation, with upcoming work on engagement and leadership enablement.

Jun 2022 – Jan 2025 · 2 yrs 7 mos

• Led internal and external communications for 5G Core, aligning strategy, storytelling, and leadership messaging across global teams.
• Developed and delivered strategic communications covering business strategy, financial results, and product positioning.
• Strengthened 5G Core’s media and market presence through press releases, thought-leadership content, influencer engagement, and campaign activations.
• Launched and managed the Core Networks Talks series - fireside chats with technology and innovation leaders to bring strategy to life.
• Created and delivered executive presentations and live events to align employees behind strategic priorities.
• Designed and executed a Microsoft Viva Engage campaign for Mobile World Congress, achieving 650K+ impressions, 60+ posts, and 40% engagement across 30K+ employees.
• Partnered with product, portfolio, and strategy teams to drive internal engagement and understanding of strategic direction.
• Owned strategic messaging for M&A and product sunset initiatives, ensuring internal alignment and external transparency.
• Advised the SA Core Networks Leadership Team on executive communications, internal events, and social strategy.

Aug 2019 – May 2022 · 2 yrs 9 mos

• Led the communications strategy for DGS::Next, a major transformation programme within Ericsson Digital Services. Recognised with the Ericsson Impact Award for driving vision clarity and employee engagement.
• Designed and delivered a communications strategy that connected business ambition with employee experience, contributing to a top-three global ranking for engagement.
• Produced a suite of content and experiences - including intranet features, live events, and the transformation film The Code That Never Sleeps - to inspire awareness and belief in the change journey.
• Featured as a case study in transformation storytelling at Ericsson’s external corporate analyst briefing.
• Integrated Product Lifecycle Management (PLM) communications into the broader DGS::Next narrative, increasing awareness of end-to-end processes across R&D and operations (cloud native, CI/CD, and industrialisation).
• Used storytelling and events to embed a customer-first mindset across business and R&D teams.
• Member of the R&D Leadership Team, DGS::Next Project Team, and Transformation Steering Group.

Sep 2017 – Jul 2019 · 1 yr 10 mos · Stockholm, Sweden

• Partnered with HR and executive leadership to communicate strategic priorities, behavioural expectations, and focus areas - helping drive urgency and support the shift toward profitability.
• Improved internal communication effectiveness by introducing performance metrics, setting engagement baselines, and enabling continuous improvement across the global business area.
• Led the internal launch of Workplace by Facebook in Sweden, creating new channels for collaboration and engagement.
• Modernised financial communications by implementing Poppulo campaigns, infographics, and video updates - significantly increasing understanding of quarterly results.
• This role laid the foundation for the data-driven yet human communications approach I bring to every project today.

Sep 2017 – Sep 2017 · 0 mo · Stockholm, Stockholm County, Sweden

• Relocated from London to Stockholm in 2017, opening a new chapter in my internal and strategic communications career with a focus on international organisations.

Feb 2017 – Aug 2017 · 6 mos · London Area, United Kingdom · On-site

• Developed and delivered internal communication strategies to support organisational change and operational transformation across Marketing, Commercial, Finance, and HR.
• Created clear messaging frameworks, executive communications, and supporting materials that drove alignment and minimised disruption during transition.
• Part of the wider internal communications community shaping BT Group’s transformation narrative.

Apr 2016 – Feb 2017 · 10 mos · London Area, United Kingdom · On-site

• Enabled the Sales team with messaging, tools, and insight to drive customer engagement and renewals - particularly during the peak Christmas trading season.
• Supported £4M in sales revenue by producing six Delivery Matters research reports on online shopper behaviour, sparking proactive conversations with new and existing customers.
• Partnered with creative agencies to deliver high-impact communications, including direct mail, publications, multimedia, and digital content.
• This role strengthened my understanding of customer engagement and data-driven storytelling - foundations I continue to draw on in internal and strategic communications today.

Jul 2015 – Mar 2016 · 8 mos · Crawley, West Sussex · On-site

• Served as communications lead for AIR4, Virgin Atlantic’s largest change and technology transformation initiative.
• Developed and implemented a strategic internal communications plan to position AIR4 as a business-critical transformation rather than a software upgrade.
• Created messaging that clarified the programme’s impact across internal teams and the customer journey, building understanding, engagement, and alignment.
• This role sparked my long-term interest in how clarity and storytelling can help people navigate complex change.

Oct 2014 – Jul 2015 · 9 mos · London, United Kingdom

• Implemented integrated, cross-channel internal communications strategies to support organisational goals, with a focus on fraud and analytics awareness.
• Delivered targeted and consistent communication that increased global employee engagement by 10% across 2,500 employees.
• This role strengthened my skills in connecting complex topics to clear, relatable messages — a principle that continues to guide my work today.

Dec 2013 – May 2014 · 5 mos · London Area, United Kingdom · On-site

• Led internal communications for the Consumer Credit business change programme, supporting the seamless transfer of more than 100 employees from a government department to the FCA.
• Achieved a 99% positive response rate among transferred staff through targeted messaging, on-site engagement, and clear, timely updates.
• Managed internal channels, crafted content, and delivered events to maintain clarity, morale, and connection during a sensitive organisational transition.
• This role deepened my understanding of the human side of regulatory transformation and the importance of transparency in times of change.

May 2013 – Nov 2013 · 6 mos · London Area, United Kingdom

• Relocated from Melbourne to London to broaden my international communications experience and focus more intentionally on change and transformation.
• During this period, I travelled, transitioned into the UK market, and completed a short contract while establishing my professional network in a new environment.

Oct 2011 – Apr 2013 · 1 yr 6 mos · Victoria, Australia · On-site

• Launched the Building Better Businesses commercial value proposition to 4,600 employees across Australia and New Zealand through storytelling, video, articles, a “Dragon’s Den” innovation competition, and a pioneering live webcast connecting four sites.
• Led communications for a sensitive office relocation, collaborating with HR, operations, senior leadership, and local managers to co-create a respectful, well-planned approach - resulting in informed employees and strong engagement. Recognised with a company award for Inclusiveness.
• Directed strategic communications for M&A initiatives, supporting internal and external stakeholders during major transitions.
• This role strengthened my ability to communicate complex organisational change with empathy, creativity, and precision - a thread that’s shaped every role since.

Jul 2008 – Sep 2011 · 3 yrs 2 mos · Victoria, Australia · On-site

• Established the first internal communications function for Coles Express, creating channels, content, and leadership engagement practices from the ground up.
• Managed media relations, monitoring, and reporting, including proactive and reactive press handling, customer issues, and crisis communications.
• Supported government relations and maintained strategic alignment with fuel partner Shell, acting as the key liaison for brand and partnership communications.
• This role built the foundation of my communications career - combining storytelling, structure, and stakeholder management in a fast-paced, high-visibility environment.

Jan 2008 – Jun 2008 · 5 mos · Victoria, Australia · On-site

• Developed and executed a media relations strategy, working closely with executive spokespeople to strengthen messaging and achieve impactful coverage.
• Led media outreach for the annual Dairy Situation & Outlook report, increasing visibility and public engagement across industry channels.
• Implemented internal media policies and coordinated executive media training to ensure consistent, confident external communication.
• Contributed to The Dairy Australian publication as a writer, supporting broader communication and stakeholder engagement goals.
• This role gave me a solid foundation in media relations and stakeholder communication, which evolved into my later focus on internal and change communications.

Jul 2006 – Aug 2006 · 1 mo

Oct 2005 – Dec 2007 · 2 yrs 2 mos

• Led national and state-level public awareness campaigns focused on education and behaviour change.
• Project lead for SCAMwatch, a national media and member-education campaign in partnership with an Australian government taskforce, raising awareness of fraud and scams targeting small businesses.
• Directed a public awareness campaign on problem gambling with the Victorian Department of Justice, supporting behaviour change through strategic communication.
• Authored a cover feature for CPA Australia’s In the Black magazine, profiling Jenny Peachey, then Executive Director at Victoria Police, on leadership and gender in male-dominated industries.
• These projects cemented my early interest in clear, human storytelling as a tool for change - the thread that continues through all my work today.