Aug 2024 – Jul 2025 · 11 mos · Redmond, Washington, United States · Remote

• Stealth Startup - AI research space

Jan 2024 – May 2024 · 4 mos · West Lafayette, Indiana, United States

• Conducted generative and evaluative UX research to improve self-help services, identifying key gaps in Gen Z and Millennial engagement.
• Led log analysis, heuristic evaluations, and usability testing to inform product strategy.

Jan 2023 – May 2024 · 1 yr 4 mos · West Lafayette, Indiana, United States

• I was a Teaching Assistant in Purdue University for MFET/CGT16300 with Professor Travis Fuerst. In this role I:
• Collaborated in building comprehensive tutorials and reference documents, conducting surveys and usability tests to gather feedback, led to a 70% increase in student satisfaction and an 87% reduction in student inquiries.
• Instructed lab sessions and provided technical support to 1500+ students across 3 semesters, helping understand engineering and design concepts within Siemens NX and PDM system using ARAS Innovator.

Jan 2023 – May 2023 · 4 mos · West Lafayette, Indiana, United States

• Led the UX redesign of Ford’s StoryJam team decision-making platform, refining information architecture, UI design, and feature consolidation to enhance collaboration and usability.

Aug 2022 – Jan 2023 · 5 mos · West Lafayette, Indiana, United States

May 2023 – Apr 2024 · 11 mos · Bengaluru, Karnataka, India · Remote

• This was a Part Time role, that I undertook during my Masters in Purdue University and I worked remotely. How About That, is an independent multidisciplinary creative and digital studio.
• Led a team of designers in developing a comprehensive design system and UI for two fintech trading applications (iOS and Android), improving cross-team alignment, design handoff, and ensuring design consistency and improving user experience.
• Collaborated with branding and marketing teams to refine the design language for an international South Asian marketplace, ensuring brand cohesion across digital platforms. Redesigned the website to align with target audience preferences, improving navigation and user flows for a more engaging shopping experience.
• Partnered with marketing to enhance SEO strategies by optimizing content structure, improving mobile responsiveness, and refining UX flows, leading to better discoverability and engagement.

Mar 2022 – May 2022 · 2 mos · Noida, Uttar Pradesh, India · Remote

Mar 2021 – Dec 2021 · 9 mos · New Delhi, Delhi, India · On-site

• Worked with Professor Dr Aruna Ramani Grover and Architect Satish Khanna in the Consultancy Cell of SPA Delhi.

Aug 2020 – Mar 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

• How About That, is an independent multidisciplinary creative and digital studio.
• Built and standardized brand identities and UI guidelines for 5+ products, including The Good Food Institute and Godrej Properties, enhancing brand recognition and visual consistency. Created UI elements, motion design, and marketing assets using Adobe Photoshop and Illustrator.
• Collaborated with marketing teams to craft and execute engagement strategies for 3 products, including Ubreathe (featured on Shark Tank), leading to a 30% increase in audience engagement and a significant rise in pre-launch sign-ups.
• Led UX and visual design for brands like Local and Ubreathe, conducting user research (20+ interviews), defining information architecture, and designing wireframes and interactive prototypes in Figma.

Jan 2019 – May 2019 · 4 mos · New Delhi, Delhi, India · On-site