David Gales

Head of Growth

United Kingdom7 yrs 6 mos experience

Key Highlights

Expert in brand-led growth strategies.
Proven track record in lifecycle marketing.
Strong leadership in growth marketing teams.

Stackforce AI infers this person is a Growth Marketing Leader in the SaaS and B2B sectors.

Contact

Skills

Core Skills

Demand GenerationLifecycle MarketingProduct MarketingClient Marketing

Other Skills

Lead GenerationAffiliate MarketingCommunicationDefining RequirementsPositioning (Marketing)FundraisingEmail MarketingInbound MarketingCross-functional Team LeadershipProject ManagementWeb Marketing StrategyConversion OptimizationRevenue GenerationPerformance MarketingSearch Engine Optimization (SEO)

About

I build marketing systems that scale without turning everything into a soulless growth machine. Strong brands aren’t just built on data - they’re shaped by good design, sharp storytelling, and a clear point of view. Right now I lead Growth Marketing at Multiplier, growing a team, refining our AI operating rhythm, and driving revenue in a competitive space. I spend a lot of time thinking about how psychology, AI, and creative execution can make marketing more effective and more interesting. Always up for conversations about brand, creative strategy, and the future of marketing. 👋 🌎

Experience

7 yrs 6 mos

Total Experience

Average Tenure

Current Experience

Multiplier

Head of Growth Marketing

Mar 2026 – Present · 3 mos · London Area, United Kingdom · Remote

Oyster®

3 roles

Head of Marketing

Promoted

Sep 2024 – Mar 2026 · 1 yr 6 mos

Director of Demand Generation

Promoted

Sep 2023 – Mar 2025 · 1 yr 6 mos

Lead GenerationAffiliate MarketingDemand Generation

Senior Manager, Lifecycle Marketing

Oct 2021 – Sep 2023 · 1 yr 11 mos

Oyster is the HR platform for globally distributed companies. We automate cross-border employment and make it easy for growing companies of all sizes to tap the global talent pool and provide a great employment experience to their remote hires around the world.

CommunicationDefining RequirementsLifecycle Marketing

Hootsuite

Strategist, Lifecycle Marketing

Mar 2020 – Nov 2021 · 1 yr 8 mos · Remote

Develop overall lifecycle marketing strategy to increase user engagement, retention and revenue
Develop a rigorous testing strategy to continually optimize lifecycle programs, including identifying opportunities to A/B test campaigns with the goal of engagement, retention or reactivation
Conduct user interviews to inform testing strategies and optimizations to lifecycle programs and campaigns
Closely partner with internal stakeholders (e.g. Product, User Research, Design) to identify needs and opportunities to engage with our audience through owned channels such as email, in-product, and Intercom
Teach and facilitate workshops to educate new users on social media management and strategy

CommunicationDefining RequirementsProduct Marketing

Vivametrica

Product Marketing Manager

Dec 2018 – Feb 2020 · 1 yr 2 mos · Calgary, Canada Area

Created the brand strategy and product messaging to successfully position Vivametrica in the market
Built go-to-market strategies and launched API-based SaaS products, for mobile and web
Managed website CMS and lead generation to drive acquisition of new customers
Designed and developed sales enablement and product demos for cohesion and scalability of Vivametrica products
Managed acquisition and conversion strategies for Insurance and Health prospects into the sales pipeline

CommunicationDefining RequirementsClient Marketing

Loyaltyone

Client Marketing Specialist, Specialty Retail

May 2016 – Dec 2018 · 2 yrs 7 mos · Calgary, Canada Area

Managed campaigns of AIR MILES largest specialty retail accounts in government and retail
Managed budget and execution for over 200+ integrated marketing channel campaigns to drive customer loyalty and retention
Led email marketing growth strategies to national clients resulting in in basket size growth and revenue by +20-25%
Presented and visualized data and KPI’s to deliver post-mortem analyses on program health and revenue
Collaborated with Data Science and Analytics to position campaign communications using segmentation