Sep 2023 – Present · 2 yrs 9 mos · Singapore · On-site

Feb 2020 – Present · 6 yrs 4 mos

• Specialist AI & data practice — clients include Singapore government agencies (national security, public sector SI) and MAS-regulated financial institutions. Built production‑grade AI systems with continuous evaluation (drift detection, regression testing, benchmark versioning), resilient retraining, and safe rollout patterns (shadow/canary) to maintain long‑horizon stability. Architected Gavelnet.ai (legal RAG): guardrailed retrieval, document‑bound reasoning, provenance scoring, and deterministic fallback paths to curb hallucinations and improve explainability. Delivered an Intelligent Financial Reporting engine for accounting firms: automated data mapping across disparate sources; embedded regulatory checks for MAS‑aligned statements; measurably reduced submission prep timelines. Established AI governance patterns: PDPA‑aligned data handling, audit trails, role‑based access, chain‑of‑provenance, and executive reporting on model risk/performance. Public Sector SI (2020–2024): Designed a high‑security ingestion pipeline synchronising CRM triggers with IBM i2 EIA for massive investigative workloads (6M+ ops/30 min), enabling near real‑time investigative visibility. Fintech & ERP: Led SAP Business One migrations; created Trust/Inheritance financial simulation tools (Angular/React Native) for automated advisory workflows. SaaS/Productization: Built EssayCoach (pedagogical agent) using Python, LangChain, Next.js/Vercel; drove CI/CD, telemetry, and user‑feedback loops into the roadmap. Technical Leadership & Advisory: Platform modernization roadmaps, capability uplift, vendor strategy, and cost control (compute vs retrieval depth; model size vs auditability; latency vs explainability). Programme Leadership: Managed multi-million dollar programme budgets, vendor contracts, and financial governance across cloud, data, and AI platforms; briefed steering committees and senior stakeholders on risk, roadmap trade-offs, and budget implications.

Jan 2018 – Jan 2020 · 2 yrs

• Owned technical architecture for large‑scale digital transformation bids (government & regional). Defined reference architectures integrating conversational AI, mobile front‑ends, and analytics engines for high adoption across B2C/B2E platforms. AIA iConnect (Insurance, ~S$1M contract): Defined platform and integration architecture for AIA’s iConnect mobile application (4,000 users) featuring an AI chatbot and cross-selling engine — spanning policy, claims, and digital services — and established governance model for multi-year managed support. MAS AEM (Monetary Authority of Singapore): Architected and supported Adobe Experience Manager (AEM) platform for Singapore’s central bank and financial regulator — ensuring high-availability, governance-aligned content delivery in a regulated environment.

Apr 2017 – Jan 2022 · 4 yrs 9 mos · Singapore

• Epitome is a analytics and business intelligence organisation serving customers in the region. We work with various technology partners and platform to build and end-to-end data pipe that deliver actionable insight for businesses. Epitome is delivers dashboard on Yellowfin BI Dashboard, IBM Watson Analytics and is also an IBM Business Partner in the Prescriptive area with expertise in algorithm development using R and SPSS modellers. We are well placed to help large enterprises build, monitor and predict its brand and marketing performance.
• Effendi has a strong knowledge of the various components required to bring companies along it analytics journey. He is familiar with enterprise dashboard, self-service reporting tools, columnar-and-in memory databases and various ETL tools such as Talend Data Platform and SAS.

Sep 2014 – Mar 2016 · 1 yr 6 mos · Singapore

•  Reporting to the Board of Directors.
•  Managing all the functions of services business including partner development, solution evaluation, resources identification, training needs identification, services offering and proposal development.
•  Manage P&L of Projects
•  Manage proposal development including solution write-up and cost sheet development.
•  Working with Client’s management and business-line owners to uncover data required for decision making and identifying key performance indicators.
•  Reviewing dashboard delivery strategy and storyboard for better insight and actions.
•  Designing data integration, including offline data such as from text files and MS Excel, and data governance process to ensure data are consistent and trust-worthy
•  Analyzing client’s IT Infrastructure and system architecture to ensure delivery performance meet end-user expectation.
•  Conduct end-user training for BI Dashboard.
•  Co-ordinate with third party vendors.
•  Manage and track issues list.
•  Prepare status reports and conduct project team meetings.
•  Conduct and prepare for Pre-sales presentation

Apr 2017 – Jan 2022 · 4 yrs 9 mos · Singapore

• Seed Forum - the world`s biggest investor network

Jan 2016 – Jan 2018 · 2 yrs

• Led enterprise ERP implementations focused on financial modules, process re‑engineering, and regional SME digital transformation.

Jan 2014 – Jan 2015 · 1 yr

• Orchestrated delivery for digital banking middleware (TIBCO): end‑to‑end release plans, dependency management, and integration integrity across customer‑facing and core systems. Ran change/risk control (CR/RAID), aligning stakeholders on go/no‑go criteria and executive‑readable risk options.

Feb 2012 – May 2014 · 2 yrs 3 mos · Singapore

•  Reporting to the Project Executive as individual contributor on various projects for providing technical and commercial support on Managed Services delivery to several clients.
•  Managing all the functions of project life cycle including initiation, planning, estimation (time & effort), and control and monitoring quality of deliverables.
•  Responsible for keeping a close control on Project Financials for all projects (even over-run projects after taking over from other PMs).
•  Involved in project planning and execution within a tight time frame of 4 months with zero-downtime and revenue impact to the client and thus having manpower and activity scheduling.
•  Spearheading all other activities like Issue Tracking/Risk Tracking, Vendor Management and Status Reporting of project progress.
•  Performing team administration routines including delegation of Project Tasks to the Members and monitor their progress, while mentoring the Data Centre team.
•  Prepare weekly status reports and conduct steering committee meetings.
•  Provide input to Financial Analyst on-going basis on the status of the project financial health.

Dec 2010 – Jan 2012 · 1 yr 1 mo

• My responsibility is to ensure:
• 1. Business Requirements are fully documented and concurred by clients
• 2. Manage the project scope to ensure that any deviations are highlighted and change requests are raised according to agreed guidelines with clients.
• 3. Manage the project team work and delivery quality.
• 4. Track and documents any issues and risk identified during the project.

Jun 2003 – Dec 2010 · 7 yrs 6 mos

Jan 1999 – Jan 2003 · 4 yrs

Jan 1997 – Jan 1998 · 1 yr

Jan 1995 – Jan 1997 · 2 yrs

Jan 1994 – Jan 1995 · 1 yr