Dec 2020 – Present · 5 yrs 6 mos · Remote

• Started teaching in 2020 because I kept meeting really talented people stuck in corporate jobs that don't deserve them. Not because the jobs are bad. Because the people are capable of way more. So I built communities and courses. Teaching personal branding, side income strategies, how to actually escape your 9-5 without going broke.
• I've helped over a thousand professionals do this. They've quit their jobs. Built audiences. Generated income. Designed lives around freedom instead of office politics. This work matters way more to me than the agency ever will.
• You can explore the offerings at 🌐 www.manishdna.com, and connect with me on:
• 📱 LinkedIn: @manishdna
• 📸 Instagram: @manishdna | @insightsdna
• 🎥 YouTube: @manishdna
• As a passionate educator and keynote speaker, I’ve had the privilege of speaking at top institutions like Delhi University, Amity University, XLRI Jamshedpur, and more. I also actively manage both free and paid online communities focused on helping professionals grow their careers or launch businesses without quitting their jobs.
• Additionally, I lead and collaborate on influencer campaigns to promote digital tools, career resources, and tech platforms—often partnering with educational institutions and career-focused brands.
• I’ve also been featured as a speaker at events like the Nas Summit India, sharing insights on community building and digital growth.

Mar 2020 – Present · 6 yrs 3 mos · Delhi | Chandigarh | Noida

• Started this in 2020 because I got tired of watching smart companies ignore their own data. We help mostly US and UK based founders and marketing leaders actually use analytics to make decisions. We do GA4 setup, conversion optimization, A/B testing, LinkedIn account management.
• Clients mostly find us on Upwork where we're Top Rated Plus (Top 1%), but we also work through direct relationships. This business taught me something unexpected though. When you own the business, nobody controls your time. That freedom changed how I think about everything else. That's why I also started teaching. Because everyone deserves to experience that same freedom.
• Explore more at: 🌐 www.insights-dna.com

Jan 2019 – Present · 7 yrs 5 mos · Hybrid

• I conduct Google Analytics 4 trainings and customized workshops to help brands and professionals make smarter, data-driven decisions across marketing, product, and customer experience.
• Whether you're an eCommerce brand, SaaS company, or agency—my sessions are built to simplify complex analytics into practical, ROI-driven insights.
• 📌 I also share free tutorials on YouTube and LinkedIn (@manishdna), covering topics like eCommerce analytics, GA4, and Conversion Rate Optimization.
• If you're looking for 1:1 paid consultations, custom training for your team, or want to bring me in for a workshop—feel free to drop me a DM.
• Let’s turn your data into action.

Jun 2018 – Aug 2020 · 2 yrs 2 mos

• Partnered with Data Scientist & Data Engineers to develop models that can increase the effectiveness of our acquisition & retention marketing, predict customer behaviour, increase the accuracy of forecasts and performance reports, and increase the scalability of the Growth team
• Built Data Infrastructure & Reporting that is adopted at all levels of the Growth organization and increase the team's ability to forecast, report and optimize
• Reported directly to the MD isango!

Jan 2017 – Jun 2018 · 1 yr 5 mos

• Led the development of insight generation plans and drive for execution excellence to deliver fact-based and objective business recommendations to the marketing team and other cross-functional counterparts.
• Managed and supervised the design, execution, analysis, and implication and recommendation communication of insight and analytics projects and initiatives to drive to business decisions
• Tools deployed - internal self-service analytics (mapped 5+ data sources in 1), Advanced Tableau, Power BI and Google Optimize (A/B testing tool)
• Reported directly to the Head of Digital - based London

Mar 2015 – Jan 2017 · 1 yr 10 mos

• Created and managed the implementation of analytics tracking requirements to measure feature and overall product and marketing channel performance
• Designed methodologies for tag documentation, testing protocols, ensuring data consistency, and data retention architecture.
• Developed and optimized existing automated reports and dashboards that monitor and track digital behaviour and sales
• Tools Deployed - Google Analytics, Google Tag Manager, Tableau and in-house reporting tools
• Reported directly to the Head of Digital Marketing - based London

Aug 2012 – Feb 2015 · 2 yrs 6 mos

• Worked on insurance data to create different hypothesis and predict losses for different line of business like specie and property using statistical modelling (Multivariate analysis/models) and presented results in the form of reports on daily, monthly and quarterly basis.
• Achievement
• Deployment and Automated the entire reporting platform as per client requirement using Excel, SQL and Tableau