Toni Dos Santos — Founder
Jazz concert producer. Corporate banker. Product marketer. SaaS founder. AI trainer. Yeah, the path doesn't make sense on paper. But every stop taught me the same thing: people don't change because you show them a new tool. They change when someone shows them why and how it fits their actual work. That cross-industry path is exactly why I'm good at what I do now. Here's the problem I solve every week: 87% of companies have AI licenses. 23% of employees actually use them. That's a 64% adoption gap, and it's not a technology problem. It's a behavior change problem. Companies run a "prompt engineering" workshop, send a company-wide email, maybe a lunch-and-learn. Three months later, less than 15% of seats are active. The tools work. The teams don't know what to do with them. What I do about it: I run hands-on AI workshops for marketing, sales, HR, and product teams. Not theory. Not tool demos. Actual workflow changes that stick. I sit with your team, find the tasks they hate doing the most, and show them how AI fits into those specific workflows. Teams leave with concrete assets they can use the next day. Trusted by: L'Oreal, Essilor Luxottica, Institut Geographique National, Conseil de l'IA & du Numerique, UTMB Group, Zeliq, Vusion, Adisseo, La Growth Machine. I also co-founded Spicy Advisory with Meera Sanghvi, where we build GTM strategies for startups and scale-ups. We don't demo the Porsche or Ferrari. We teach you how to drive any car. Want to talk? Book a 20-minute call: https://cal.com/tonidossantos/audit Or check our enterprise AI training offer: https://spicyadvisory.com/enterprise
Stackforce AI infers this person is a SaaS expert with a strong focus on AI-driven product marketing and training.
Experience: 5 yrs 10 mos
Skills
- Ai Training
- Go-to-market Strategy
- Generative Ai
- Entrepreneurship
- Mentoring
- Product Management
- Développement De Start-up
- Conseil Financier
- Banque De Détail
- Financement Immobilier
Career Highlights
- Expert in AI adoption and transformation.
- Proven track record in Go-to-Market strategies.
- Hands-on experience in training diverse teams.
Work Experience
Vibe Product Marketing
Co-founder & writer (1 yr 1 mo)
Schoolab | Mission-driven company
Coach & Lecturer - AI Go To Market & MVP for entrepreneurs (1 yr 8 mos)
The Product Buildcamp
Co-Founder & AI Trainer (2 yrs 1 mo)
The Product Courier
Co-Founder & Writer (2 yrs 3 mos)
Dadoum AI
Founder | Making AI work for your growth (2 yrs 7 mos)
Dadoum AI Medias
Founder | AI Content & Events | Make AI work for your growth (2 yrs 7 mos)
Buska 🔍
Co-Founder (3 yrs 1 mo)
lemlist
Product Manager (7 mos)
lempire
Product Manager (8 mos)
Noé
Product Manager @Blablacar 🚙 (1 mo)
Credit Du Nord - Société Générale Group
Manager - Startup Advisor (10 mos)
Banque BCP - BPCE Group
Head of Product - Small & Medium Businesses (2 yrs 4 mos)
Credit du Nord - Société Générale Group
Corporate Account Executive - Innovation (3 yrs 1 mo)
Assistant - Service Expert Immobilier (1 yr 4 mos)
Bank advisor (2 yrs 5 mos)
Conseiller Multimédia (2 yrs 9 mos)
Education
Product Management Certification at Noé
Data Analyst at Liora
Maîtrise at Paris-Sud University (Paris XI)
Master 2 (M2) at IAE Caen
Licence at University of Paris I: Panthéon-Sorbonne
at Lycée Hélène Boucher