Jordi Ribas — CEO

I'm the head of search at Microsoft and lead the engineering, product and growth teams responsible for Bing worldwide including experiences, maps and platform. My team also launched the original Copilot at Microsoft. My mission is to bring innovation and competition to search & AI for the advancement of society, while embracing the principles of collaborative leadership. In early 2023, my team released Bing Chat with GPT4 and DALLE. It was later rebranded Copilot and became foundational for the new Gen AI era of Copilots at Microsoft. We launched Copilot and Copilot Pro in Copilot.microsoft.com in late 2023 and partnered with multiple teams to release Copilot in Edge, Windows, and mobile apps. In March 2024, we re-focused on Bing as multiple Copilot teams emerged within the company but still contributed components to them, such as advanced search grounding (web RAG) and Responsible AI technology. In April 2025, my team released Copilot Search which blended the best of traditional and generative search. Our team's innovations are being leveraged across the company including products and services in Azure, Office and Windows. Hundreds of millions of people use our team's Bing search technology, products and services including many partners like Amazon, DuckDuckGo, Meta, Open AI and Yahoo. Our search tech now powers over a third of PC web searches in the US (comScore) and generates over $10 billion annually in search revenue worldwide. Throughout my career, I have managed global, multi-discipline teams. I have lived in the US, Europe and Asia leading orgs of up to five thousand people which have included product, engineering, growth, marketing, and business development. I have also published more than 50 technical and research publications, hold over 20 patents, received the Young Investigator Award at IEEE VCIP, and was awarded the Premio Influyente 2024 of El Confidencial for Innovation in Spain and the Premi Ambaixador 2025 of Regio7 for career trajectory in central Catalonia. I'm originally from Manresa, Spain. Outside of work, I enjoy paddleboarding, sailing, skiing, and watching sports and theatre with my family.

Stackforce AI infers this person is a leader in AI and Search Engine technology with extensive experience in product management and innovation.

Location: Seattle, Washington, United States

Experience: 29 yrs 1 mo

Skills

Search Engine Technology
Product Management
Software Development
Strategic Partnerships
Program Management
Growth Management
Team Management
Project Management
Technical Strategy
Business Development

Career Highlights

Led the launch of Bing Chat and Copilot.
Managed global teams of up to 5,000 people.
Published over 50 technical papers and hold 20 patents.

Work Experience

Microsoft

President, Search & AI (0 mo)

CVP, Search & AI (10 yrs)

Partner Director of PM (4 yrs 5 mos)

General Manager, STC Europe (2 yrs 10 mos)

General Manager, HDi (2 yrs 11 mos)

Director, Windows Media (6 yrs 10 mos)

Sharp Labs of America

Member of Technical Staff (3 yrs)

NTT

Researcher (3 mos)

Education

Ph.D. at University of Michigan

M.S. at UC Irvine

Enginyer Tecnic at Escola d'Enginyeria La Salle, Barcelona

Jordi Ribas

CEO

Seattle, Washington, United States29 yrs 1 mo experience

AI EnabledHighly Stable

Key Highlights

Led the launch of Bing Chat and Copilot.
Managed global teams of up to 5,000 people.
Published over 50 technical papers and hold 20 patents.

Stackforce AI infers this person is a leader in AI and Search Engine technology with extensive experience in product management and innovation.

Contact

Skills

Core Skills

Search Engine TechnologyProduct ManagementSoftware DevelopmentStrategic PartnershipsProgram ManagementGrowth ManagementTeam ManagementProject ManagementTechnical StrategyBusiness Development

Other Skills

Machine LearningAIAgile MethodologiesResearch and DevelopmentDigital MediaCloud ComputingSaaSPartner ManagementMobile DevicesStart-upsGo-to-market StrategyMobile ApplicationsAgile Project ManagementDistributed SystemsBig Data

About

Experience

29 yrs 1 mo

Total Experience

14 yrs 6 mos

Average Tenure

Current Experience

Microsoft

6 roles

President, Search & AI

Mar 2026 – Mar 2026 · 0 mo

I'm the head of search at Microsoft leading an org that also includes our Microsoft AI team in Asia.

CVP, Search & AI

Promoted

Mar 2016 – Mar 2026 · 10 yrs

I became CVP at Microsoft in March 2016 where I originally led the product, growth and some engineering teams for search, and in 2020 I became the head of search including all Bing experiences and platform worldwide. In 2023, I was responsible for the launch of Bing Chat, Copilot and Copilot Pro. My team also contributed many search tech and services to Azure, Windows, Office and partner companies. During this time period, I was also responsible for Microsoft speech and vision AI teams, and led the product team that shipped the Invoke speaker with Harman Kardon.

Partner Director of PM

Promoted

Oct 2011 – Mar 2016 · 4 yrs 5 mos

In late 2011, I came back to the US initially as Partner Director of PM for the Bing search relevance team, and later on also for the user experience, speech, local and maps teams. The Bing relevance team is responsible for generating relevant search results for Bing US and international markets using machine learning technologies. The user experience teams include Bing's core UX, image, video, homepage, and instant answers. In 2014, I became the product lead responsible for bing.com and m.bing.com, and was on point for growing Bing engagement, volume and market share.

General Manager, STC Europe

Dec 2008 – Oct 2011 · 2 yrs 10 mos

In late 2008, I moved to London and was GM of the Search Technology Center (STC) in Europe, where I started the Bing R&D teams in London, Munich and Paris that worked across all feature areas and launched Bing in several European markets.

General Manager, HDi

Promoted

Jan 2006 – Dec 2008 · 2 yrs 11 mos

I managed the Microsoft HDi program management, engineering, design, business and marketing teams in Europe, Japan and the US, first as PUM and later as GM, delivering digital media software for Windows, Xbox and CE products. HDi was the digital interactivity layer adopted by the DVD Forum for HD DVD and digital downloads.

Director, Windows Media

Feb 2000 – Dec 2006 · 6 yrs 10 mos

I joined Microsoft in February 2000 as a PM and later GPM for Codecs in Windows Media (e.g. WMA, WMV) until late 2003. I then became director of technical strategy for Windows Media until 2006, where I led the adoption of WMV (VC-1) into Blu-ray and HD DVD, participated in patent pools, and created the business development team for Windows Client in Japan.

Sharp labs of america

Member of Technical Staff

Jan 1996 – Jan 1999 · 3 yrs

From 1996 to 2000, I did research on data compression in the digital video department at Sharp Laboratories of America and developed code for multiple Sharp products.

Ntt

Researcher

Jun 1994 – Sep 1994 · 3 mos

I worked as an intern researcher in the advanced video processing laboratory at NTT in Japan in 1994. My focus was on research of optical flow algorithms for motion estimation in digital video.