Mar 2025 – Mar 2026 · 1 yr · Pune District, Maharashtra, India · On-site

• Leading the Customer Experience team at KPOINT - a B2B enterprise SaaS video intelligence platform creating involved customer experiences at scale

Jan 2024 – Dec 2024 · 11 mos · Milpitas, California, United States · Hybrid

• Led portfolio management, mentor engagement, accelerator program operations, and diligence on early-stage investments in B2B startups

Aug 2023 – Dec 2023 · 4 mos · St Louis, Missouri, United States

• Fitness (200km+ cycling in South Goa, India, half-marathon, learnt swimming + pickleball)
• Travel (10+ National Parks, 1000s of miles on road trips across United States, Canada, Mexico)
• Cooking (self dependence, nutrition focus, conscious eating)
• Recoup (learnt/adjusted to sleeping more, slowed down, gathered patience)
• And lots of time and catchup with family, friends, and network around the world

Jul 2017 – Aug 2023 · 6 yrs 1 mo · Bengaluru, Karnataka, India

• Founding team member: Joined as an early-stage employee and helped scale the firm from a boutique consultancy to a market leader with 250+ employees
• Built and led 1Lattice (BU of Praxis Global Alliance): full-stack knowledge services including expert network, market assessment & competitive intelligence, and field research & interviews
• https://www.linkedin.com/company/1lattice/
• Led the Financial Investors practice conducting commercial due diligence and portfolio monitoring exercises for VC/PE funds in India, SEA, and MENA region
• Led 150+ transactions across ConsumerTech, Internet/Ecommerce, Education/EdTech, FoodTech, FinTech, AgriTech, and more
• Deep experience in consumer research, market assessment, competitive intelligence, NPS, survey administration & field research, and other primary research exercises

May 2016 – Jul 2017 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Lead Analyst spanning 7 global markets with a total investment of $17.5+B
• Profiled and rated 2000+ global startups identifying market trends, business models, and investment activities
• Designed MarketMap for EdTech sector – tagging 13k+ startups across 550+ business models
• Advised clients on product whitespaces, upcoming business models, and investment activities
• Authored 4 industry reports, 10 sub-sector reports, 25+ analyst commentary

Aug 2015 – May 2016 · 9 mos · Mumbai, Maharashtra, India

• EWN was poised to be a smart event management software integrating an end-to-end process of event conceptualization, planning, management, marketing, execution, and reporting for the MICE (Meetings, Incentives, Conferences, and Exhibition) industry. By providing a single web platform for all activities, EWN offered to optimize costs, efficiency, transparency, and accountability in the largely offline and unorganized event industry.
• The project did not materialize as anticipated and had to be closed.

Aug 2014 – Nov 2015 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Product
• 1) PrepLane.com
• Designed user workflows, data architecture, and algorithm for adaptive assessment platform for JEE test preparation
• Led team of 3 to author PRDs for Design & Engineering teams for platform development on Scrum framework
• Integrated A/B testing, heatmaps, & usage analytics with a product launch – driving user base to 5+K within 3 months
• 2) Guru Guidance
• Operated audio-based homework assistance and coaching to 1000+ JEE aspirants
• Launched pilot for the marketplace of chat-based tutoring for homework assistance and course delivery
• Business
• Executed changes in Marketing & Sales – increase in m-o-m sales by 15%, operational break-even within 6 months
• Set up Business Intelligence & Analytics teams for data-driven approach to product development & marketing
• Led company recruitment for product, marketing, sales and content department from IITs and NITs
• Marketing
• Established CPL and CPA models for customer acquisition channels – reduced cost by INR 5K per month
• Integrated marketing automation tools for web engagement, Email/SMS advertising, chat support, and customer ticketing with the website for lead generation & user retention
• Introduced Android App for JEE updates & preparation tips – generated 1000+ leads per month
• Mobilized paid advertising on AdWords and Facebook Ads – launched 20+ campaigns for user engagement

Sep 2013 – Jul 2014 · 10 mos · Greater Chennai Area

• Designed Placebo test to quantify incremental benefit via display marketing for customer retention
• Launched retargeting campaign on GDN/Facebook exchange, lowering acquisition cost by 20%
• Implemented position-based attribution modeling in Google Analytics for acquisition channels
• Devised social media content and calendar for engaging retention user base – 75% of product portfolio
• Lay road-map for ramping up the channel for Prospective campaigns and TV advertising
• Optimized website keywords to improve SERPs, Organic Listing

Jun 2011 – Jul 2011 · 1 mo · Singapore

• Established centralized database management system for the association - integrating structural and logistical discrepancies in the membership database.

May 2010 – Jun 2010 · 1 mo

• Worked as a learning trainee in the Engineering Construction and Contracts Division, on the Mumbai International Airport project