Jun 2025 – Aug 2025 · 2 mos · Mumbai

• Growing up was always passionate about Media and Advertisement, finally got knee-deep into it which led to the birth of Lemonpeel.ai

Jun 2022 – May 2025 · 2 yrs 11 mos

• Double fast-track promotion to Manager

Jan 2021 – Jun 2022 · 1 yr 5 mos

• Promoted on Fast-track to Associate
• 1. Business Case Analysis and Advocacy design for BESS (Battery Energy Storage Solution) installation for a Metropolitan's Electricity Commission in India
• 2. B2B sales transformation for a leading Renewable energy player in India

Jun 2019 – Dec 2020 · 1 yr 6 mos

• 1. Service Strategy (After-sales) design for a leading FMCD in India:
• Led benchmarking exercise across 3 industries (Consumer Durables, Telecom and Banking) to
• identify best practices
• Independently developed and compared detailed nationwide P&L for In-house vs outsourced
• Service Centre Models across 1500+ cities; identified region-specific best practice for the client
• from customer experience POV
• Analyzed 1 Lakh+ customer feedback (verbatim and ratings) in detail to identify key concerns and
• hotspots requiring improvements
• Analyzed and prepared customer journey leading to higher customer satisfaction quantified by a
• projected NPS jump of 15-20 Points
• 2. Cost transformation program for a leading OEM in India:
• Led 5+ major aggregates to identify and execute strategic initiatives, liased with 10+
• Deptt.
• Led Market research exercise to understand customer preference, sample size of 200+ customers
• spread across 5+ states
• Created summary dashboard views for effective PMO and CXO updates using advanced excel
• analytics and PowerBI
• Conducted commercial spend analytics to optimize spend base of ~$ 700 Mn using alternate
• sourcing, share of business, supplier rationalization etc.
• business optimization
• 3. Top-line transformation study for a PSU:
• Benchmarked 100+ product portfolios across 3 divisions (Defence, Rail and Mining) of industry
• leaders (Boeing, Airbus, Rio Tinto, Alstom, Bombardier etc.) to identify potential whitespaces to
• enter
• Conducted As-is assessment of client capabilities to identify suitable opportunities
• 4. Top-line transformation study for a large US OEM:
• Conducted entire value chain analysis vis-a-vis industry bench-marking to identify key focus areas
• Prepared price-specification matrix to analyze product offering gaps across product lines

Apr 2018 – May 2018 · 1 mo

• • Received Pre-Placement Offer from Kearney, designed & implemented passenger mobility solutions

Jul 2016 – Jun 2017 · 11 mos · Karnal, Haryana, India

• Single handedly led a team to establish INR 2.0Cr All-India logistics & warehouse management
• provider from scratch
• Reduced cost by 30%; optimized supply routes & designed inventory replenishment model for 25+
• distributors
• Developed int'l clientele worth INR 3Cr, scaled customer base to 10K+ (online & offline) in 6 months
• Achieved MoM revenue inc. INR 5L by continuous price monitoring of 120+ SKUs & reduction of SLA
• by 50%
• Headed marketing strategy, designed print & social media campaigns with an outreach of 50K+
• across India

Mar 2016 – Jul 2016 · 4 mos

• Responsible for Claims & Variations Settlement for DMRC package CC-17 worth in crores
• Estimating the quantity variation and subsequent cost implication
• Negotiating with the client on the final price bringing in liquidity to the project to the tune of tens of crores
• Responsible for coordination of various specialized agencies including rates negotiation and execution of works

Jun 2014 – Feb 2016 · 1 yr 8 mos

• Responsible for maintaining relationship with the government & private client and the sub-contractors
• Detailed study of tender/ contract documents to figure out key terminologies and constraints of a project
• Estimated the cost (including rate analysis) of Tenders (worth crores) to be bidden by the company
• Detailed negotiation on prices and coordination with sub-contractors and specialized agencies to be hired for the Job
• Paid On-Site visits to contractor’s establishments to conduct the rate analysis as per the actual site conditions saving
• crores of rupees for the company
• Prepared the master schedule including key milestones as per contract requirement and did contractual risk analysis

Jun 2013 – Jul 2013 · 1 mo · Chandigarh Area, India