Raghu Veer

CEO

Monroe, Washington, United States13 yrs 10 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Generated $16M incremental revenue through innovative ad strategies.
Launched AI/ML-powered audience targeting, boosting conversion rates.
Led cross-functional teams to enhance ad platform performance.

Stackforce AI infers this person is a Product Management Leader in AdTech with expertise in API development and advertising strategies.

Contact

raghuprasad0@gmail.com LinkedIn

Skills

Core Skills

Product ManagementAdvertisingAd Tech

Other Skills

Sponsored product adsdisplay adsadvertising formatsoffsite adsDOOH - digital out of homenon endemic adsTeam ManagementCross-functional Coordinationad measurement and reportingretail mediaDisplay AdvertisingAPI DevelopmentCross-functional Team LeadershipProduct StrategyUser Experience (UX)

Experience

13 yrs 10 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 6 mos

Current Experience

Ulta beauty

Product Leader

Dec 2024 – Present · 1 yr 6 mos · Hybrid

Sponsored Product Ads – led the strategy and execution across Ulta.com’s web, mobile, and app platforms, partnering with Criteo to expand placements on high-impact pages such as 'New Arrivals,' 'Events,' and 'Sale,' generating $16M in incremental revenue driving a 22% year-over-year increase.
New Ad formats – Implemented new innovative ad experiences including Showcase Ads, Video Ads, and Sponsored Rails across Search, PLP, and PDP pages, resulting in a 9% uplift in audience engagement and a 6% improvement in overall conversion rate through contextually relevant dynamic ad placements.
Display Ads – Partnered with IPG and leveraged Google Ad Manager (GAM) to manage homepage, category, and product-specific ad placements on Ulta.com. These upper-funnel campaigns aimed to increase reach and brand awareness. Responsible for overseeing a revenue portfolio of $26 million.
UB Media’s architectural revamp – Spearheaded the workstream and decoupled Adeptmind, a third-party retail platform, and enabled direct ownership of the Criteo calling service. Collaborated with 6 XFN architect and engineering teams, leading the redesign resulting in improved system performance, more robust error handling, and enhanced logging and monitoring capabilities.
Non-Endemic Ads – Leveraged existing partnership with Rokt to identify incremental revenue opportunities for post-checkout ads. Collaborated closely with UX teams to enhance the current ad experience, uncovering high-conversion opportunities and driving a $1.2 million increase in ad revenue.

Sponsored product adsdisplay adsadvertising formatsoffsite adsDOOH - digital out of homenon endemic ads+5

Walmart connect

Product Leader

Aug 2022 – Dec 2024 · 2 yrs 4 mos · California, United States · Hybrid

Led end-to-end delivery of the Display Ads API partner program, from 0→1—defining product vision, strategy, and GTM for a new demand channel supporting self-serve and managed-serve businesses. Scaled the program to $XXM+ in revenue and onboarded 46+ media partners managing 50–100 advertisers each.
Defined roadmap and specs for core platform APIs (reporting, campaign management, audience targeting, creatives), partnering with sales, biz dev, and PMM to gather requirements, author PRDs, and launch MVPs to ensure product-market fit.
Drove prioritization and execution in close collaboration with engineering using a data-driven OKR framework that balanced feature complexity, market needs, and team capacity.
Launched AI/ML-powered custom audiences, working with data science to introduce Brand Affinity targeting based on Walmart shopper behavior, resulting in a 12% lift in ad spend and 8% boost in conversion rate.
Built program management function from scratch, streamlining advertiser onboarding and activation across 440+ accounts by aligning RevOps, TechOps, SupportOps, and account teams.
Developed a KPI dashboard (product, business, technical metrics) in collaboration with product analytics; integrated tools like Pendo and Quantum Metric to track adoption and optimize advertiser journeys.

Ad Techretail mediaDisplay AdvertisingAPI DevelopmentCross-functional Team LeadershipProduct Strategy+23

Northwestern university

2 roles

Technical Product Manager

Promoted

Sep 2021 – Apr 2022 · 7 mos · Evanston, Illinois, United States

Identifying product features/attributes in DELOS - A MLOps workflow platform that is being developed in Northwestern University’s Center for Deep Learning.
The DEep Learning mOdel Serving (DELOS) system is based on Kubeflow and thus Kubernetes, an open-source system for automating deployment, scaling, and management of containerized applications.

Graduate Teaching Assistant

Sep 2021 – Apr 2022 · 7 mos · Evanston, Illinois, United States

* Business Analytics * Leadership * Marketing Analytics

Cisco

Senior Product Manager

Jan 2019 – Mar 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India

Developed the Go-To-Market strategy for Cisco Smart Workspaces using Catalyst, Meraki and WebEx infrastructure thereby enabling digitization of 6.4 billion square feet of retail space for +1,700 clients worldwide
Responsible for implementing the Cisco DNA spaces analytics dashboard. Worked along with engineering, design, and product adoption teams to prioritize features. Contributed to customer adoption by 18% and group revenue by 68 M

Webex

Senior Product Manager

Nov 2016 – Nov 2019 · 3 yrs · Bengaluru, Karnataka, India

Implemented the 2-way whiteboard, custom layouts, immersive sharing, and best frame overview product features. WebEx meetings engagement increased by 28% and customer adoption increased to 18 million across all platforms.
Collaborated with multiple stakeholders and worked closely with product managers, engineering, UI/UX, customer support and product marketing managers to define OKR’s, KPI’s and success metrics for engagement.
Built a constantly groomed-3 month-roadmap, refined the product backlog based on prioritized user stories and updated the burndown release chart based on an agile/Iterative development process for SPARK cloud deployment

Big market -supermarket chain

Product Manager

Sep 2014 – Oct 2016 · 2 yrs 1 mo · Bengaluru, Karnataka, India

Conceptualized and launched “farmfresh”- an in house FMCG brand covering 60 S.K.U’s in all household essentials. Introduced vacuum packaging eventually positioning product in 230 retail locations
Implemented a centralized ERP solution to drive operational excellence in order to manage procurement, distribution and fulfillment thereby contributing to 12% increase in sales and reducing pilferage by 1.8%

Mastbaby.com

Founder, CEO

Mar 2012 – Aug 2014 · 2 yrs 5 mos · Bengaluru, Karnataka, India

Launched an E-commerce store for baby and mother care products in India. Partnered with 60+ local and national vendors to procure 5000+ products fulfilling all categories including maternity, baby food, bath & skin care.
Hired and managed a team of 12 delegating roles on UI/UX design, web development, vendor relations and customer support. Negotiated strategic partnerships with FedEx, Aramex, DTDC and First Flight to ensure coverage of 10,500 pin codes, delivery within 48 hours and offer cash on delivery (C.O.D) to customers pan India.
Implemented SEO to promote business online. Processed 3200+ deliveries every month, gathered an active customer base of 12,000 parents. Scaled the startup and achieved monthly sales revenue of $ 34,000 / month in 1.5 yrs

Jars infotech pvt ltd

2 roles

Lead Web Developer

Promoted

Nov 2011 – Mar 2012 · 4 mos

Coordinated with Plus-five gaming (U.K), Aberrant software (Canada) and cozy games (Hyderabad) to offer online gaming such as bingo, casino, poker, sports, slots and roulette to customers in European union

Associate Web Developer

Aug 2010 – Mar 2012 · 1 yr 7 mos

Oversaw the technology platform integration from India, developed chat support API, UI/UX wireframing and digital marketing campaigns. Developed dynamic responsive websites using various frameworks such as Virtue Mart/Magento