Sudipta Suri

Associate Partner

Gurugram, Haryana, India18 yrs 4 mos experience
Highly Stable

Key Highlights

  • Proven track record in orchestrating innovative marketing strategies.
  • Successful founder of an early education venture.
  • Expertise in driving brand visibility and revenue growth.
Stackforce AI infers this person is a Marketing and Business Development expert in the Education and Media industries.

Contact

LinkedIn

Skills

Core Skills

Start-up LeadershipGo-to-market StrategyBusiness DevelopmentMarketing

Other Skills

Director levelStart-up VenturesSocial MediaDigital MarketingAdvertisingMedia PlanningEventsCustomer EngagementSalesChannelSales ManagementBusiness StrategyMulti-channel MarketingSales OperationsKey Account Management

About

Perseverant, Growth-mindset oriented, Empathetic Leader. My career has been fueled by a passion for consumer-centric industries, where I've consistently excelled in orchestrating innovative sales and marketing strategies to deliver growth. Over the years, I have worked as the National Marketing Director at Mirchi, Head GTM, Brand Manager at Tata Motors, and Business Manager at Intel, among others where I executed brand campaigns and IPs, leading to significant growth in revenue and brand visibility. My expertise lies in business development, marketing & sales strategy, brand management, BTL activations, social media engagement, and go-to-market (GTM) initiatives. A few years back, I launched my own venture, Sparkling Stars, which catered to early education and development for children. The aim was to make a difference in this space by enabling children to develop a strong foundation before they entered formal education.

Experience

18 yrs 4 mos
Total Experience
2 yrs 10 mos
Average Tenure
1 yr 3 mos
Current Experience

Accenture song

Strategy Management Consulting Manager

Mar 2025 – Present · 1 yr 3 mos · Gurugram, Haryana, India · Hybrid

Vtion digital

Consultant

Nov 2024 – Feb 2025 · 3 mos · Gurugram, Haryana, India · Hybrid

Dirty good

Consultant

Oct 2024 – Feb 2025 · 4 mos · Gurugram, Haryana, India · Hybrid

Sparkling stars

2 roles

Founder

May 2022 – Oct 2024 · 2 yrs 5 mos · Gurugram, Haryana, India

  • Sparkling Stars, a venture in the education space, focussed on reading. Our aim is to inculcate the love for reading among children from an early age.
  • The first program offered in this space is ‘Early reading program’ where through structured read-aloud & play sessions, we aim to inculcate love for reading among children aged 0.5 -5 years.
  • To spread the love for reading we also have a YouTube channel (www.youtube.com/@SparklingStars_) where we read-aloud books for children to enjoy.
  • We are also developing content for workshops in school’s for parents to appreciate the importance of developing reading as a skill from early childhood.
  • It’s an exciting journey full of possibilities and a promise of a better future for our children, our Sparkling Stars
Start-up LeadershipGo-to-Market StrategyBusiness DevelopmentMarketingDirector levelStart-up Ventures+1

Teaching Professional

May 2022 – Mar 2024 · 1 yr 10 mos · Gurugram, Haryana, India

Mirchi

3 roles

National Marketing Director

Promoted

Apr 2020 – Apr 2022 · 2 yrs

  • 360 degree marketing including creative, PR, influencer marketing, SM, print, outdoor for all large IP such as What Women Want with Kareena Kapoor Khan, Mirchi Music Awards- India’s only Music award
  • Managed complexities of Mirchi’s SM with over 130 handles, from managing multiple stakeholders, to making a dashboard for the 1st time, to continuously optimizing content basis analysis for better engagement.
  • Market leadership maintained for Mirchi across India by leveraging customer research to define and optimize local customer offerings, marketing initiatives such as Swapnil Joshi, Rajiv Makhani show, etc.
  • Successfully planned and executed the transformation of the iconic brand, Radio Mirchi to Mirchi.
  • Led & motivated a team of 10. In FY21, 4 of 7 juniors got 3.5/ 4 rating, 2 junior bagged prestigious internal awards. 1st time in Mirchi organized team bonding meetings for the marketing team
MarketingSocial Media

National Marketing Head

Apr 2019 – Apr 2020 · 1 yr

Marketing

Marketing Head- Top 8 markets

Aug 2016 – Mar 2019 · 2 yrs 7 mos

Marketing

Brand capital, india

Corporate branding

Jun 2015 – Aug 2016 · 1 yr 2 mos

  • • Brand positioning, advertising, digital, PR & new initiatives the strategic investment arm of the Times group
Marketing

Tata motors

2 roles

Head - Consumer & Go-to-Market

Aug 2013 – May 2015 · 1 yr 9 mos

  • Successfully launched Tata Zest & Bolt, the biggest launches for TML, coordinating & planning for 9 months+ with 10 departments to work synchronously for a successful & timely launch.
  • 1st ever large-scale media drive events conceptualized & executed with over 100 journalists from 60+ publications, resulting in unprecedented media buzz for the launch of Zest & Bolt
  • UK visit for 7 top journalists planned & executed to showcase TML’s international facilities & capabilities
Marketing

Brand Manager - Sedans

Aug 2010 – Aug 2013 · 3 yrs

  • Premium positioning conceptualized, implemented for Manza, doubled gross contribution. Increased top end model sales from 10 to 25%, advertised colour at 80%. TV campaign showcased on Storyboard, CNBC- TV18
  • Entered Limca book of world records with Indigo eCS. To establish brand as reliable conducted a large-scale event with Autocar where 1 Indigo drove across 4 corners of India in 15 days covering 14K km.
  • Large scale events such as 3 city Sonu Nigam concerts, grand opening shows at Wills India Fashion week, Indigo efficiency & endurance drive & Krrish 3 in-film branding were planned & executed
Go-to-Market StrategyMarketing

Intel corporation

Business Manager- MP & Chhattisgarh

May 2006 – Dec 2008 · 2 yrs 7 mos

  • Managed $8.5mn revenue in a difficult & developing part of India, delivering 2nd highest growth.
  • Honored with the divisional recognition award for my achievements as business manager – MP & C
  • Fundamentally changed supply chain, increased direct dealers by 60%, small town from 43% to 56%
  • 58% YOY growth encouraged Intel to continue having a headcount in the region.
Marketing

L&t infotech

Software engineer

Sep 2003 – Apr 2004 · 7 mos

  • Worked for a French client, involving self learning of Java language, contributing to all stages of the project
Business Development

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

MBA — Marketing

Jan 2004 – Jan 2006

Vivekanand Education Society's Institute Of Technology

BE — Electronics & Telecommunication engineer

Jan 1999 – Jan 2003

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