Dec 2014 – Aug 2016 · 1 yr 8 mos · Gurgaon, India

• As an Account Strategist at Google, I work as a strategist on some of the biggest brands in India. I'm responsible for handling their marketing objectives by working with clients and agencies to ensure that their objectives are met.
• I work with some of the country's leading companies across verticals – Classifieds, Real Estate, Matrimony, Jobs and Gaming, to help them achieve their goals, across performance and brand Digital Marketing.
• Working closely with OLX Marketing team to build a strong online presence for OLX and give insights and analysis to help OLX achieve their marketing goals.
• Worked with Tolexo Online Pvt. Ltd.( Online B2B marketplace) to setup campaigns across Search, Display and Youtube which meant Google was the primary channel for driving traffic and conversions since December 2014.
• Building B2B E-Commerce ecosystem
• Working closely with advertisers to build strategies to grow their online presence and reach out the right audience to drive more value out of every click.
• Managing clients with revenue in 7 figures per quarter spread across clients.
• Industry, Device, Category Analysis on Quarterly Basis and when required for advertisers and internally
• Running projects for Product Implementation, Vertical Analysis & Automation for the team.
• Building strong relationships with the Digital Marketing Team and CMOs.
• Participate in strategic client meetings as an additional analytical consultant/expert
• Function as the pod specialist / consultant across Google products – DoubleClick, App Install solutions
• Increasingly drive key product growth in targeted opportunities (Re-marketing on Search, Shopping,Mobile and Dynamic Re-marketing )
• Currently working with the DoubleClick team as an additional project for working towards maximum adoption of DoubleClick products.

Nov 2013 – Nov 2014 · 1 yr · New Delhi Area, India

• Extensively work with Google AdWords for ROI driven campaigns to strongly enhance product branding and awareness.
• Performing daily efficient account management on Google AdWords for entire product portfolio.
• Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Generating weekly and monthly analytical reporting using Google Analytics for all major metrics, conversion tracking, traffic volume tracking and ROI on paid marketing initiatives.
• Analysis of Google AdWords campaigns and identifying actionable insights for achieving product marketing goals.

Mar 2012 – Oct 2013 · 1 yr 7 mos · New Delhi Area, India

• Roles & Responsibilities:
• Understanding/Identifying customer business needs.
• Analysing Gaps in customer’s current advertisements.
• Analyzing the market and giving suggestions to customer for improving the performance of their advertisements.
• Preparing proposals for clients according to their requirement based on the cost, budget and target audience.
• Conducting secondary research using web and other online tools.
• Offer solutions to advertiser inquiries.
• Acquiring and managing AdWords accounts for new advertisers.
• Provide customer service to a portfolio of Google's advertisers through phone and email, to provide customer satisfaction and escalate issues as appropriate.
• Optimize advertisers' accounts ads and keyword lists to maximize ROI when appropriate.
• Identify opportunities to enhance client relationships and grow advertiser performance and investment, including cross selling, to meet revenue targets.
• Generating weekly reports in MS-Excel using advanced excel tools for analyzing the performance of advertisements.
• Building prospects database(companies and key contacts) with the help of various online resources.