Sep 2021 – Sep 2025 · 4 yrs · Noida, Uttar Pradesh, India · On-site

• Spearheaded the end-to-end execution of email marketing campaigns for the EMEA region, managing campaign briefing, segmentation, execution, and post-campaign analysis.
• Utilized Adobe Campaign Standard, Marketo Engage, and Salesforce Marketing Cloud to build multi-touch, dynamic and personalized customer journeys.
• Collaborated with cross-functional teams across creative, analytics, CRM, and regional marketing to ensure on-time, brand-compliant campaign launches.
• Developed and optimized customer journeys using workflow automation, dynamic content, and behavioral triggers to increase engagement rates and campaign performance.
• Ensured GDPR and CAN-SPAM compliance by implementing robust opt-in/opt-out protocols and ensuring legal checks across all EMEA-specific communications.
• Monitored performance metrics (Open Rate, CTR, Bounce Rate, Unsubscribe Rate, Deliverability) using Adobe Analytics, Tableau, and Excel Pivot Dashboards.
• Conducted A/B and multivariate testing on subject lines, CTAs, email content blocks, and send times to drive continuous performance optimization.
• Used Litmus and Email on Acid for thorough QA testing across browsers and devices to ensure pixel-perfect, responsive designs.
• Managed and optimized email segmentation strategies by leveraging Salesforce CRM, improving targeting and personalization based on audience demographics and behavior.
• Documented and analyzed campaign performance data and prepared quarterly business reviews (QBRs) for key internal stakeholders.
• Utilized Adobe Workfront for project management and stakeholder alignment to ensure transparency and on-time delivery of campaigns.
• Used Jira for project tracking, risk mitigation, and task assignments across regional teams and vendors.
• Supported localization efforts for 10+ EMEA markets by working with internal localization teams and translation vendors.
• Improved campaign turnaround time by 30% through process automation and collaborative tooling.

Apr 2021 – Aug 2021 · 4 mos · Dubai, United Arab Emirates

Jun 2020 – Apr 2021 · 10 mos · New Delhi, Delhi, India

•  Execute all digital marketing activities like Google AdWords, PPC Campaigns, SEO, Social media marketing, WhatsApp marketing, email marketing, influencer marketing and display advertising campaigns
•  Experience in Client handling; national as well as international market
•  Design monthly content plan, build and maintain our social media presence
•  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•  Identify trends and insights, and optimize spend and performance based on the insights
•  Brainstorm new and creative growth strategies
•  Plan, execute, and measure experiments and conversion tests
•  Collaborate with internal teams to create landing pages and optimize user experience
•  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•  Instrument conversion points and optimize user funnels

Jul 2017 – Feb 2020 · 2 yrs 7 mos · Gurgaon, India

• Designed, executed, and optimized large-scale Google Ads campaigns (Search, Display, Shopping, and Video) with a monthly ad spend of ₹3M+, delivering an average of ₹5.5M in monthly revenue.
• Managed campaign creation using tools such as Google Ads Editor, Keyword Planner, Google Tag Manager, and Google Trends to ensure high-quality traffic and strong conversion intent.
• Conducted keyword research, competitive analysis, and audience targeting to build high-performing, ROI-driven PPC campaigns for clients across retail, e-commerce, and tech industries.
• Developed and optimized landing pages in coordination with client design teams to align messaging with ad copy and maximize conversion rates (CVR) and quality scores.
• Worked with international clients (primarily in the US) to align digital strategy with business goals, leading to measurable improvements in CTR, CPA, ROAS, and customer acquisition cost (CAC).
• Utilized Google Analytics, Data Studio, and Excel to analyze campaign performance, generate client reports, and provide actionable insights to improve future ad spend efficiency.
• Ran A/B tests across ad copies, landing pages, bidding strategies, and audience segments, improving campaign KPIs by up to 40%.
• Implemented ad copywriting best practices, including responsive search ads (RSA), expanded text ads (ETA), and dynamic keyword insertion (DKI) to improve ad relevance and performance.
• Provided strategic guidance to clients on bidding strategies (manual CPC, enhanced CPC, CPA, Target ROAS), budget pacing, and impression share optimization.
• Handled PPC campaigns for top-tier clients including Macy’s and Ingersoll Rand, increasing monthly leads from 5K to 50K+ and outperforming revenue targets by 27%.
• Delivered in-depth campaign audits and real-time optimization recommendations, ensuring campaigns remained competitive and within compliance standards.
• Utilized Smart Bidding strategies, remarketing lists, and customer match audiences

Jun 2017 – Present · 9 yrs · New Delhi, Delhi, India

• Desi Travelers is a media company that updates you about travel, events, hotels, restaurants and tourism.
• Desi Travelers is born out of passion for food and travel by a bunch of people. We act as a local guide covering all parts of world.
• We notify you about the best food outlets, travel destinations, events, restaurant reviews and local city life. It is a one stop for people who want to explore the world like never before. Be it a street stall at the corner of road or a fancy restaurant we have covered it all for you.
• Connect to the real culture, places, people and heritage with “Desi Travelers”.

Jul 2016 – Oct 2016 · 3 mos · Bengaluru Area, India

• Providing strategy, consulting, digital, technology and operations services.
• Worked on a Cisco project handling their various products and service queries.
• Got trained on technologies like Big Data, Cloud computing and Talend
• Possess thorough knowledge of analyzing and understanding the business requirements and
• documenting them accordingly. Analyzed and documented the client Business Requirements in the
• form of FRDs (Functional Requirement Documents) by connecting with the client users when necessary.
• Managed 5+ levels of testing including functional, regression, user acceptance, integration and
• performance to verify the client's needs are met. Well-Versed with Agile as well as Waterfall
• methodology.
• Facilitate monthly meetings with clients to document requirements and explore potential solutions.
• Communicate client's business requirements by constructing easy-to-understand data and process
• models. Acted as a bridge and a mediator between the client team as well as the technical team in
• getting the requirements right. Have been the key member of my team for the client team to reach out
• to, during UAT.
• Co-ordinated between Testing team and Technical team in resolving defects and bugs that were
• raised during testing and deployment. Worked with Testing team on an automation project. Learnt
• selenium during the automation project.
• Regularly updated/documented all the issues/solutions that are faced for any particular component in
• a tracker for future purposes. Maintaining a KT document repository for each and every possible type
• of scenario that is being introduced in each release.
• Worked with management to prioritize business and information needs. Communicating regularly
• with various stake holder and teams to maintain the overall all enterprise integrity, security and
• compliance standards.

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India

• My primary responsibilities included ideation, planning and implementing content, campaigns and strategies for social media to promote the brand, its engagement and its offline activities. Thus, graphic designing and social media marketing form a crucial part of my regular work.

Feb 2015 – Feb 2016 · 1 yr · New Delhi, Delhi

• Recruitment, Strategic Planning, Client Relations, Account Management
• Creating web content, product descriptions, meta descriptions and meta titles
• Experience in Permanent Staffing and Executive Search
• Client Interaction to understand the requirements and to provide value added service according to the requirement.
• Handling all social media platforms like Facebook, Twitter, Instagram, Pinterest, Tumblr and Google+
• Ensuring timely services to meet the deadline provided by the client.
• Sourcing and screening profiles through various sources such as Job portals, Head- Hunting, Company
• Database, Personal & Professional Network and Referrals.
• Assessment of the Candidate and doing the reference checks.
• Organizing, Scheduling and conducting interviews.
• Negotiations on Compensation, the Job Role and other key related areas.