Jul 2024 – Present · 1 yr 11 mos

May 2022 – Jun 2024 · 2 yrs 1 mo

Apr 2021 – Jun 2021 · 2 mos · Bangalore Urban, Karnataka, India

Jan 2021 – Mar 2021 · 2 mos

• Participated in Eka’s market reach-out programs and shared insights about current business pain points
• Helped build a network of CTRM analysts and knowledge partners who’d work closely with Eka’s Performance Marketing team to roll out strategic initiatives

Dec 2020 – Feb 2021 · 2 mos

Nov 2020 – Dec 2020 · 1 mo

• Conducted disguised market research with 150+ respondents by organizing an online Pet Show for Mars
• Gauged purchase behavior, and perception about pricing and benefits of packaged food
• Analysed acceptability of e-commerce as a channel, and recognition of Mars brands

Apr 2020 – Jul 2020 · 3 mos

Apr 2019 – Apr 2020 · 1 yr

• Managed a portfolio of more than 100 clients with over $20 million in ad revenue in 3 years
• Headed Client research project and trained the entire campaign management team of 30 on the same and gathered data on over 700 clients
• Trained over a dozen campaign and account managers on advance campaign management and Real-time bidding
• Generated incremental of over $4 million in ad revenue
• Realized 12% YoY growth in Finance vertical portfolio in 2020
• Increased portfolio margins from 45% to 64% saving over $900,000 in cost in the period 2019-2020
• Decreased portfolio over delivery from 10% to 1% saving over $400,000 in cost in the period 2019-2020
• Subject matter expert of real-time bidding, CTV, video, and viewability

Jun 2017 – Apr 2019 · 1 yr 10 mos

• Team supervisor of Australia and New Zealand Campaign management team in 2018-2019
• Successfully launched Exponential’s first-ever custom VDX performance campaign in Australia Market
• Solely Managed Private marketplace deals of over $2 million in the Middle East market
• Received Champion of the Quarter award in Q2 2019 for leading and training the Australia and New Zealand campaign management team
• Realized 15% YoY growth in AU and NZ market in the period 2018-2019
• Received Champion of the Quarter award in Q3 2018 for growing the AU and NZ market portfolio

Jun 2016 – Jul 2016 · 1 mo · Gurugram, Haryana, India

• Worked at the Quality Control Lab of IOCL. Extensively researched on Motor Spirit and its different testing methods
• Performed chemical analysis on MOTOR SPIRIT to check if the sample complies with the Standards of distribution and use.
• Learned about the different testing methods used for the quality control of Gasoline
• Learned about the different standards of commercial motor spirit

Dec 2015 – Jan 2016 · 1 mo · New Delhi Area, India

• Performed assisted lab tests on Blood samples using HPLC and HSGC
• Performed assisted Trace Metal Analysis on Blood Samples
• Performed analysis on blood samples to check compliance with admissible Alcohol Toxicity
• Learned about the different toxicology testing methods
• Learned about the compliance standards of various drugs for different legal applications
• Learned about Putrefaction and its impact on Insurance claims

Jul 2015 – Aug 2015 · 1 mo · Delhi, India

• Co-founded a DTU based start-up “BridgeGap” with the aim of providing college supplies and essentials to the newly admitted students
• Managed the Technical aspects which involved estimations and analysis of profits from a different product
• Conducted extensive market surveys to get the lowest cost on purchasing and to get an idea of prices offered by the competition
• Created a copy-protected CD of Digital Content that had the highest profit Margin.
• The business successfully culminated in September generating Rs.3 million in revenue over a period of 2 months.