Nov 2024 – Feb 2026 · 1 yr 3 mos

• After working for 12 years in fast-paced, high-pressure corporate environments, I wanted to slow down. During this time I travelled, focused on family/friends, consulted on freelance projects, and up-skilled myself.

Sep 2024 – Sep 2024 · 0 mo

Feb 2023 – Sep 2024 · 1 yr 7 mos · India · Remote

• Worked as a content designer in the ITOps team. We were tasked to migrate the ops features of Opsgenie onto Jira Service Management (web and mobile).
• · Partnered with cross-functional teams of 8+ designers, 5+ PMs, and 15+ developers to design and implement content-driven user journeys.
• · Led the end-to-end content strategy and UX writing for migrating 10+ operational features from Opsgenie to Jira Service Management (web & mobile), simplifying information architecture and reducing system complexity. This improved cross-team adoption, reduced customer support tickets, and accelerated onboarding time.
• · Authored and maintained product documentation for over 10 features, with improved readability and findability.

Feb 2021 – Jan 2023 · 1 yr 11 mos · Bangalore Urban, Karnataka, India · On-site

• Freo is a credit-led Indian financial platform designed to help users pay, borrow, save, invest, and insure.
• · Being the first content designer/UX writer at Freo, I built Freo’s first content design function, leading UX writing initiatives across 4 product pods.
• · Introduced clearer intent and benefit-led messaging across all Freo apps. This led to a measurable improvement in UX consistency scores from internal audits.
• · Created Freo’s UX writing guidelines. Unified content across all touchpoints.
• · Evangelised content design in different teams. Pioneered a designer-writer partnership model, embedding content-first thinking into the design process.
• · Established scalable content processes and reusable patterns, which helped designers/engineers own simple UX copy. This freed writer bottlenecks. Helped me focus on complex, high-impact areas. Our team efficiency rose and we shipped new features at least 20% faster.
• · Rewrote the key CTA on MoneyTap (an app-based credit line)—leading to a 30% increase in engagement and a marked increase in revenue.

Nov 2020 – Jan 2021 · 2 mos

• · Networked with product designers and content designers across the globe
• · Read and studied extensively about user experience and content design.
• · Practised interviewing.

Dec 2019 – Oct 2020 · 10 mos · Mumbai Metropolitan Region

• Studio 5B is design+innovation arm of Dr. Reddy's Laboratories.
• · Partnered with UX researchers to synthesise findings from two research projects (Helix & Alivius) into published reports. I translated complex insights into accessible narratives that were presented to leadership.
• · Wrote for digital assets (website and app microcopy), ensuring consistent messaging across user touchpoints. This strengthened brand tone and clarity in customer communication.
• · Conducted workshops to craft a new company mission statement. Increased team satisfaction due to better alignment with the studio's mission.
• · Developed a strong curiosity for design thinking and UX

Apr 2018 – Nov 2019 · 1 yr 7 mos · Mumbai, India

• · Led projects and designed engaging copy for online and offline platforms for clients in real-estate, healthcare, government organisations, etc.
• · Accelerated skill development of 2 junior writers through structured feedback and one-on-one coaching, resulting in increased team output by 25%.

Sep 2016 – Apr 2018 · 1 yr 7 mos · Mumbai Metropolitan Region

• Created campaigns for brands like: Godrej, Tata, Vivel, Cadbury, and IPL.

Dec 2015 – Aug 2016 · 8 mos · Bangalore

Sep 2014 – Nov 2015 · 1 yr 2 mos · Bangalore

Jun 2014 – Aug 2014 · 2 mos · Bangalore Urban, Karnataka, India

• While I loved coding and all the work involved as an Automation Tester, I couldn't express myself properly at work. Eventually I got frustrated and I quit tech altogether. I wanted to do something in an arts discipline, but I was utterly confused what specifically that was.
• I used this break to meet friends of friends, acquaintances, and make new connections—purely to learn about them, their work, and what inspires them to do what they do.
• This liminal space was scary, confusing, and uncertain, but it ultimately led me to my next field—copywriting.

Feb 2013 – Jun 2014 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Worked on the backend of the British Petroleum website