Rakshita Mahajan

Business Development Executive

Bengaluru, Karnataka, India8 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in optimizing Amazon Search Ads campaigns.
Proven track record in reducing operational costs significantly.
Strong collaboration with cross-functional teams for strategic alignment.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in E-commerce advertising strategies.

Contact

Skills

Core Skills

Campaign StrategiesBudget AllocationBrandingPerformance MeasurementProject ManagementData Analysis

Other Skills

Ads StrategiestProcess ImprovementCorporate BrandingClient RelationsTeam LeadershipNew Business DevelopmentBusinessAdvertisingReportingDigital MarketingCustomer Relationship Management (CRM)Customer ExperienceCustomer SatisfactionData EntryPhone Etiquette

About

Responsible for developing and executing high-performing Amazon Search Ads campaigns by leveraging data-driven strategies to drive visibility, traffic, and conversions. Oversees end-to-end campaign planning, keyword targeting, bid optimization, and audience segmentation. Expertly allocates and adjusts budgets across campaigns and dayparts to maximize ROI while staying within spend constraints. Continuously monitors performance metrics, identifies growth opportunities, and ensures alignment with brand and business goals. Collaborate with marketing, sales, and analytics teams to align ad strategies with broader objectives. Also, engages in Retail content optimization, wherein I conduct competitor PDP (Product Detail Page) mining to identify content gaps and pricing strategies. Manage and optimize A+ Content to enhance product storytelling, increase conversion rates, and strengthen brand presence. Monitor and update backend keywords and product metadata to improve search visibility. Analyze customer reviews and Q&A to identify insights and inform content improvements. Benchmark competitor listings to stay ahead in category trends and customer expectations

Experience

8 yrs 9 mos

Total Experience

7 yrs

Average Tenure

1 yr 9 mos

Current Experience

Drivepg inc

Amazon Strategic Advertising Manager

Sep 2024 – Present · 1 yr 9 mos · Bangalore Urban, Karnataka, India · Remote

Campaign StrategiesBudget AllocationAds Strategiest

Amazon

4 roles

Account Manager

Jul 2022 – Sep 2024 · 2 yrs 2 mos

As an Account Manager-Global Ad Success at Amazon, I handle the advertising of seller accounts for better collaboration and partnership with the Amazon brand. I leverage my skills in data analysis, campaign strategies, and corporate branding to optimize the performance and efficiency of the advertising campaigns. I also provide insights and feedback to the sellers and the internal teams to improve the customer experience and satisfaction.

BrandingProcess ImprovementCorporate BrandingClient RelationsTeam LeadershipCampaign Strategies+3

Customer Service Manager

Promoted

Feb 2021 – Jul 2022 · 1 yr 5 mos

1) Responsible for managing a team of 23-25 members by handling their issues and ensure productivity is maximized through supervision, training, analysis, and feedback of performance data
2) Parallelly working on different projects and reports for the better functioning of quality and efficiency metrices on skill/site level such as :
o Worked on a project to reduce the Dart Usage Rate (DUR) for the complete skill. The numbers came down significantly from 9.45% to 6.07% in 4-6 weeks.
o Worked as an active member in a project to launch the warranty claim process for furniture category products. Contributed in understanding the major brands that led to this issue and then updated the website with appropriate brand’s information accordingly.
o Working on a report to analyze Shrinkage for the complete skill. Report gives us a visibility on planned and unplanned leaves for the skill, so that all the TM’s can manage their shrinkage accordingly and can give accurate shrinkage numbers to Workflow team to bake in the commits for the next week.
o Led a project to bring down the invalid concession rate for the large appliances and furniture category products. The numbers came down from $6911.58 to $1217.51 in 4 weeks.

Resolution Expert

Promoted

Jun 2018 – Feb 2021 · 2 yrs 8 mos

Currently handling the data processing of the Large Appliances and Furniture department for the organization.
And handling team of 20+ customer service representative associates by providing them the best practices and resolutions in most vulnerable situations