Jun 2019 – Mar 2020 · 9 mos · Punjab

Aug 2017 – Jun 2019 · 1 yr 10 mos · Ludhiana Area, India

Jan 2016 – Aug 2017 · 1 yr 7 mos

• Reviewing Catchment wise Sales (Primary and Secondary) and Making an action Plan to achieve the budget numbers for Reseller Segment.
• Ensuring 100% beat productivity of on field BDA for Reseller Segment
• Generating 60% of sale Mix through Reseller Segment
• Ensuring equilibrium between various mode of payments rendered in orders taken through Resellers for home delivery
• Ensuring 100% member retention by keeping them engaged in activities to develop their respective businesses through “Mera Kiryana” etc. activities
• Organizing Member’s Meet for Sampling activities to boost Private Label contribution in Sales,
• Ensuring 100% target achievement in order to achieve profitable sales by healthy margins.
• Identified new belts of Resellers in secondary catchment areas (like Khanna, Moga, Dhuri Malerkotla, Phillaur, Ahmedgarh etc).
• Conducting weekly “Bus Activity” wherein secondary market customers are facilitated to come & shop & dropped by Company Bus, which delivers good sale numbers in turn.

Feb 2014 – Dec 2015 · 1 yr 10 mos

• Providing Price support to Store Operation & BD team by lending the Competitive Prices
• Driving Price benchmarking process to achieve agreed price gap with the team strength of 18 associates.
• Regular follow up with HO team for price adherence (for GT & MT) to drive EDLP (Everyday Low Price).
• Support in driving Margins for stores by regular track of TUR / Scheme / Discount and share the information with the buyers for timely price action.
• Regular track & review of competitor activities like (special schemes / promos, Bandhan activity, flyers, Press Ad) to be the best price leader.
• Identify the Non Moveable items and do adhoccomp into support store in liquidating ageing inventory.
• Review the HO Reports and work on ID, DNR data to improve productivity
• Joint working with HO team (Buyers, Pricing team), Merchants& Sales team for better understanding the market dynamics.
• Random visit competition stores for analyzing &comparing shelf prices and sharing sales opportunity to Sales BD.
• Drive & adherence all Pricing SOP's and ensure team work ethically and share information without any influences.

Nov 2010 – Jan 2014 · 3 yrs 2 mos

• Monitoring the performance of sales team &percolate the necessary information down to the Sales Team to ensure execution of operations to meet individual & group targets.
• Planning and execution of RED program (Right execution daily; a merchandising program launched by Coca Cola India to ensure right product as well as right merchandising for the respective category of outlet.) through the entire sales team.
• Contribution in preparing an Annual Business Plan for the assigned territory on basis of broad guidelines of management, breaking down the same plan into a monthly plan and monitoring achievement as per the plan.
• Ensuring timely installation of Marketing Material like DPS Board, Handler, Flex, Glow Sign boards and other signage in the market.
• Follow up with the vendors for taking sizes of the Boards and install the same within time.
• Coordinate with the vendors and distributors for painting.
• Responsible for PO of Vendors and payments.
• Co-ordinate with Sales Staff for the Consumer complaints.
• Responsible for SGA (Sale Generating Assets) verification with C.A. and SGA Reports and Data maintenance since 1994
• EDSR (Every Dealer Survey Report) Data Feeding and generate all reports.
• Maintaining MIS
• Reports and Review Preparation (New Outlets, Competitor Activities, etc.)

Feb 2005 – Nov 2010 · 5 yrs 9 mos · Ludhiana Area, India

• Monitoring the performance of sales team &percolate the necessary information down to the Sales Team to ensure execution of operations to meet individual & group targets.
• Planning and execution of RED program (Right execution daily; a merchandising program launched by Coca Cola India to ensure right product as well as right merchandising for the respective category of outlet.) through the entire sales team.
• Contribution in preparing an Annual Business Plan for the assigned territory on basis of broad guidelines of management, breaking down the same plan into a monthly plan and monitoring achievement as per the plan.
• Ensuring timely installation of Marketing Material like DPS Board, Handler, Flex, Glow Sign boards and other signage in the market.
• Follow up with the vendors for taking sizes of the Boards and install the same within time.
• Coordinate with the vendors and distributors for painting.
• Responsible for PO of Vendors and payments.
• Co-ordinate with Sales Staff for the Consumer complaints.
• Responsible for SGA (Sale Generating Assets) verification with C.A. and SGA Reports and Data maintenance since 1994
• EDSR (Every Dealer Survey Report) Data Feeding and generate all reports.
• Maintaining MIS
• Reports and Review Preparation (New Outlets, Competitor Activities, etc.)

Jun 2004 – Feb 2005 · 8 mos

• Generating reports
• Handling Inquiry concern with R.O. Systems and Water Filtering Equipment’s.
• Handling Primary Sales and Secondary Sales.
• Handling team of 5 Salesman and 4 service boy & always achieve the desired targets
• Maintaining Payments Follow-ups.