Jan 2025 – Present · 1 yr 5 mos

• Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Nov 2021 – Feb 2025 · 3 yrs 3 mos

• Providing guidance on best practices, designing automations, and auditing existing MarTech environments to help leaders make better data-driven decisions.
• Clients range from small companies implementing Hubspot as their first CRM to enterprise software organizations with over 20k contacts and years of data
• Projects include a deep-dive audit, event marketing email and RSVP approval automation, service hub rollout, and process automation involving Airtable

Aug 2020 – Aug 2022 · 2 yrs

• First dedicated marketing hire
• Implemented Hubspot marketing automation and CRM to increase visibility of prospects and re-engage interested leads
• Designed and implemented marketing automation to support a nearly hands-off freemium offering
• Increased organic web traffic 77% and 176% overall
• Raised website form conversion rate from 21% to 35% through optimization strategy
• Developed content strategy, managed content production for both blog posts and gated assets; managed launch of gated assets to maximize downloads
• Built, maintained, and optimized website in Webflow

Aug 2019 – Apr 2020 · 8 mos · Greater Boston Area

• Laid off due to COVID-19
• Transitioned team from ActiveCampaign to Hubspot and audited automation to maximize touch points, increase pipeline visibility, and streamline reporting
• Acted as editor-in-chief for blog overseeing external partners and interns to develop content

Jun 2018 – May 2019 · 11 mos · Cambridge, Massachusetts

• Designed processes and implemented/migrated software systems to more consistently follow up with prospective and current students
• Provided career guidance to current students and alumni
• Organized events for student engagement and coordinated student volunteers for events both on and off-site

Jan 2018 – Jun 2018 · 5 mos · Greater Boston Area

• Directed and executed implementation of Hubspot Marketing. Migrated systems and processes from Prosperworks to Hubspot CRM

Sep 2015 – Mar 2017 · 1 yr 6 mos · Cambridge, MA

• Defined marketing mix and implemented strategy for all lead generation efforts in North America
• Interfaced with global teams and outside agencies
• Worked with sales and partner teams to execute events and ongoing support
• Built and monitored dashboards in TARGIT Decision Suite to manage partners, vendors, and advertising

Feb 2015 – Aug 2015 · 6 mos · Cambridge, MA

• Develop Go-To-Market plan for product launches including lead generating activities, asset development and awareness activities
• Design and execute in-person sales activites to accelerate deals and increase deal size
• Liaise between Global, Regional and Field marketing teams to ensure leadership visibility and cohesion among each team's activities

Aug 2014 – Feb 2015 · 6 mos · Cambridge, MA

• Plan and execute activities to target specific personas in varying campaigns throughout the year
• Activities include production of webinars, third-party advertising, PPC, etc
• Inform and enable regional teams to augment campaign efforts and more closely target countries
• Provide closed loop reporting to track campaign success and ROI for upper-level management

Jan 2013 – Aug 2014 · 1 yr 7 mos · Cambridge, MA

• Assess, negotiate, and deploy third-party advertising efforts to augment audience reach for webinars and other marketing activities
• Improve and manage social media channels including twitter, LinkedIn, Facebook and Google+
• Launched Enterprise edition of GetSatisfaction and continue to act as community manager for the growing communication platform
• Manage email communications to list of 60,000 contacts
• Directed paid and free messaging to promote HP Vertica's first annual user conference - #HPBigData2013 (700 registrants)

Jun 2012 – Oct 2012 · 4 mos

• Managed the online paid lead acquisition for each of SimpleTuition's products
• Optimized SEM expenditures in Google AdWords and Bing Ads to maximize ROI and branding efforts
• Assisted in the strategic planning and reform of a Google AdWords account for a new business unit added to the SimpleTuition brand

Oct 2011 – Dec 2011 · 2 mos

• Researched and compiled data for future product expansions and modifications
• Performed industry analysis and assessment to better position Student Advisor for future growth
• Populated content for New England colleges and universities
• Wrote blog posts for the Student Advisor blog

Jun 2011 – Sep 2011 · 3 mos · Babson Park, MA

• Directed the creative elements in an on-campus campaign highlighting the "This is My Babson" college motto
• Acted as an information resource for incoming students in the Babson Facebook groups
• Designed and revised brochures for incoming students
• Photographed events involving incoming students

May 2011 – Aug 2011 · 3 mos

• Outlining a strategy to integrate twitter with other social media channels to promote the league
• Wrote content and press releases for the MLL website
• Assisted in writing and producing Slash magazine

May 2010 – Jan 2011 · 8 mos

• Organized ARCOS' attendance to DistrubuTECH 2011 Utility Tradeshow and helped to set up a customer information filling system among other projects including research and filtering a contact list of potential customers.

Jan 2008 – Mar 2008 · 2 mos

• Conducted informational interviews with employees in various departments
• Learned URBO file organization program for Individual Protection Marketing