Dec 2024 – Present · 1 yr 6 mos · Hybrid

• Athena Alliance is a membership organization that propels women leaders to build impact: at the C suite, in the boardroom, as an investor, and as an entrepreneur. Athena members generally have 20+ years of incredible work behind them, and see another 20+ years ahead of them. We are not a single career or a job title. We are a portfolio of impact.

Jan 2024 – Present · 2 yrs 5 mos · Austin, Texas, United States

• The C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing
• growth, development, and networking opportunities for business executives with titles of vice president and above. The C-Suite Network’s mission is to provide a peer community, networking events, relevant
• content, and services to support c-level executives and other entrepreneurs achieve professional success.
• C-Suite Network offers invitation-only events as well as custom-tailored content throughout all its entities: C-Suite TV, C-Suite Radio, C-Suite Book Club, and C-Suite Network Advisors.

Apr 2023 – Present · 3 yrs 2 mos · Remote

• Editorial and Communications Committee Member - Present
• Cybersecurity Committee Member - 2024 (1 year)

Dec 2022 – Present · 3 yrs 6 mos

Aug 2020 – Present · 5 yrs 10 mos

Mar 2022 – Present · 4 yrs 3 mos

• My highly interactive program, "4 Game Changers For Any Stage of Growth," has received a 95% recommendation rating from Vistage members.

Jan 2020 – Present · 6 yrs 5 mos · Austin, Texas Area

• Growth doesn't just occur - growth takes the right culture, processes and discipline. This 4th book takes readers through the step-by-step process based on VisionEdge Marketing's long-established Circle of Traction customer-centric framework. Read the book to learn how to apply the framework to momentum and accelerate organic growth.

Jun 1999 – Present · 27 yrs · Austin, Texas Area

• As the Founder and President of VisionEdge Marketing, I have been at the helm since its inception in 1999, driving the company’s mission to accelerate profitable, customer-centric growth for businesses across industries. I lead the development and execution of innovative strategies by mobilizing leading-edge analytics, proven frameworks, and best practices to deliver measurable business value.
• Under my leadership, VisionEdge Marketing has become a trusted partner to over 300 organizations, ranging from startups to multinational corporations, helping them make faster, more confident decisions, achieve organizational alignment, and enhance operational excellence. I am deeply committed to fostering a culture of data-driven insights and measurable outcomes, ensuring that every engagement produces tangible results.
• My responsibilities include steering the company’s growth strategy, overseeing the creation of tools like the Accelance® SaaS application, delivering workshops and advisory services, and serving as a thought leader through speaking engagements and content creation. Passionate about building critical skills and empowering companies to thrive, I work side-by-side with customers to address their most complex challenges and achieve sustainable growth.

Nov 2017 – Nov 2019 · 2 yrs · Austin, Texas Area

• Advisor for the new McCombs School of Business Masters program in Marketing Science. The cutting edge curriculum is designed to help students learn how to leverage data to improve Marketing performance and business outcomes.

Jan 1998 – Jun 1999 · 1 yr 5 mos · Austin, Texas Area

• Responsible for the Marketing team reporting directly to the CEO.
• Repositioned the company from an extract-move-load tools company to an enterprise application integration company.
• Accelerated close rate and expanded customer penetration. Designed and implemented customer-facing processes.

Jan 1997 – Jan 1998 · 1 yr · Austin, Texas Area

• Recruited by the founders to develop an innovative persona-based customer loyalty system and process for community banks and independent financial systems that could be incorporated into the institutions’ Marketing Customer Information (MCIF) systems.
• The resulting process enabled banks to improve the customer experience across the entire customer life cycle.
• Created the process in less than one year (ahead of schedule and under budget), initiated test, and developed rollout plan.

Jan 1983 – Dec 1996 · 13 yrs 11 mos · Austin, Texas Area

• Managed a team of direct reports plus numerous agencies with responsibility for developing, institutionalize, and managing a process to engage strategic customers who innovatively used Motorola technology designed to improve their experience, future proof design-wins and increase the company’s presence within the customer base. Ran this initiative for 7 years, directly engaging with 20 strategic customers annually.
• Prior to this role, served in a number of capacities within the company including Marketing communications, insights and intelligence, strategic marketing, marketing operations, and product marketing. Key accomplishments included:
• Served as the strategic account manager for the organization’s number 2 customers. Responsibilities included new design wins for the new 68HC11 and 68HC05 devices, retaining the customer during product allocation, and expanding the footprint within the customer base.
• Developed and implemented a new ROM-code submission process that improved the customer experience during the design-win phase.
• Conducted competitive and market research to gather market requirements for new features and functions.
• Redefined the segmentation schema from technology based to application/industry based.
• Created a product launch framework process and launched three architectural families two of which became industry standards. For the first-time customer-facing elements were added to the launch process.