Mark Troester — CEO

I’m passionate about helping organizations use technology in a practical way to solve problems and to drive innovation that impacts the bottom line. I enjoy taking technical concepts and translating the value to a business audience, which is reflected in my ability to succinctly and uniquely position software solutions. I like taking an idea from concept to reality and excel in strategic planning, go-to-market execution using a flexible, agile-based approach. I’ve spent my entire career in the software field helping organizations drive competitive differentiation and superior business results using technology. I’ve used my experience as a software developer, business analyst, and development manager in both corporate and start-up environments to excel as a product marketing and product management professional. I have helped software vendors achieve great results across the entire software lifecycle domain including development tools, cloud and PaaS, application lifecycle management, security and risk management. I also have experience with packaged applications and SaaS solutions that span CRM, ERP, reporting and analytics. I’m currently exploring these topics: ► Evolving the CIO role from a cost center mentality to a driver of innovation. ► Enabling technically astute citizen developers in an IT friendly fashion. ► Leveraging cloud technologies to more effectively develop and deploy business apps. ► Supporting mobile app efforts using an integrated development approach. ► Capitalizing on Internet of Things and analytics to provide real business value. SPECIALTIES: Enterprise Software Product Marketing, Product Management, Strategic Marketing, CIO Advisor, CTO Strategist, Web Applications, Mobile Apps, PaaS, SaaS, Cloud Development, Devops, Big Data, Internet of Things, Enterprise Architecture, SOA, Open Source, IT Strategy, Agile, Citizen Developer, App Dev Head, Corporate Marketing Teams, Product Marketing Leadership, CRM, Salesforce Automation

Stackforce AI infers this person is a SaaS and Enterprise Software expert with a strong focus on product marketing and digital transformation.

Location: Raleigh, North Carolina, United States

Experience: 29 yrs 10 mos

Skills

Product Marketing
Strategic Planning
Digital Transformation
Application Development
Open Source Governance
Big Data Analytics
Data Connectivity
Product Management
Marketing Strategy
Web Application Management
Collaboration Software
Ecommerce
Crm

Career Highlights

Expert in transforming technology into business value.
Proven track record in digital transformation leadership.
Strong background in product marketing across software lifecycle.

Work Experience

Progress

Vice President of Strategy (9 yrs 7 mos)

Vice President, Solutions Marketing | Digital Transformation (10 yrs 7 mos)

Vice President Product Marketing | App Dev & Deployment (12 yrs 5 mos)

Sonatype

CIO Strategist | Open Source Governance | Java Development (1 yr 1 mo)

SAS Institute

CIO Strategist | Big Data Analytics | Data Management (2 yrs)

Progress Software

Director of Product Marketing | Data Services & Connectivity (5 yrs 10 mos)

Radware

Product Management | Software Risk Management (9 mos)

Covalent Technologies

Director of Product & Strategy | Open Source | Web Application Management (2 yrs 2 mos)

Consilient

Executive Director, Product Marketing & Management | Collaboration Software | Peer to Peer Tech (1 yr 3 mos)

Intraware

Senior Director, Ecommerce | Electronic Software Distribution (1 yr 2 mos)

Vantive Software (Now Oracle)

Director of Technology Marketing | CRM | Salesforce Automation (3 yrs 2 mos)

Education

Bachelor's Degree at University of Missouri-Columbia

Mark Troester

CEO

Raleigh, North Carolina, United States29 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming technology into business value.
Proven track record in digital transformation leadership.
Strong background in product marketing across software lifecycle.

Stackforce AI infers this person is a SaaS and Enterprise Software expert with a strong focus on product marketing and digital transformation.

Contact

Skills

Core Skills

Product MarketingStrategic PlanningDigital TransformationApplication DevelopmentOpen Source GovernanceBig Data AnalyticsData ConnectivityProduct ManagementMarketing StrategyWeb Application ManagementCollaboration SoftwareEcommerceCrm

Other Skills

Go-to-market StrategyCognitive-first StrategyContent ManagementSales EnablementCloud TechnologiesDevOpsSecurity StrategyData ManagementMarket StrategySecurity Product OfferingOpen SourceBusiness DevelopmentCampaign ManagementSales StrategyCompetitive Analysis

About

Experience

29 yrs 10 mos

Total Experience

3 yrs 3 mos

Average Tenure

12 yrs 5 mos

Current Experience

Progress

3 roles

Vice President of Strategy

Nov 2016 – Present · 9 yrs 7 mos · Raleigh-Durham-Chapel Hill Area

The Progress mission is to provide the best platform for organizations to build and deliver highly valuable, mission critical applications. Today, that means applications infused with analytics that provide a compelling user experience across all digital touch points - applications that are cognitive-first.
This strategy builds off a rich history of application development and deployment solutions bolstered by market leading data connectivity solutions. A strategy that was recently expanded to include predictive analytics through the acquisition of DataRPM as well as Kinvey, recognized by Forrester as the leading Back-end-as-Service technology for mobile and digital workloads such as IoT.
I work closely with the executive team to formulate our strategic go-to market plan, which includes both product and market strategy.
In addition, I drive the following efforts:
► Coordinate the product marketing efforts across the Progress product portfolio.
► Evangelize a cognitive-first strategy through speaking and writing engagements.
► Manage our strategic content efforts supporting each stage of the customer journey.

Product MarketingStrategic PlanningGo-to-market StrategyCognitive-first StrategyContent Management

Vice President, Solutions Marketing | Digital Transformation

Nov 2015 – Present · 10 yrs 7 mos · Raleigh-Durham-Chapel Hill Area

Progress is a global leader in helping organizations transform themselves into digital leaders, by optimizing the customer/user journey across all digital and in-person interactions using mobile, web, digital experience and cloud technologies.
Building on our rich history helping developers provide compelling business applications, Progress now delivers solutions that take a “content-first” approach to managing web and mobile interactions. Along with other key executives, I am leading our efforts to establish Progress as the leader in enabling digital transformation.
This strategy emanates from acquisitions of Telerik, Modulus and Rollbase, and our expanded strategy of engaging business users as an effective participant in the web, content and mobile strategy:
► Enabling customers to be market leaders by leveraging digital technology
► Implementing a go-to-market strategy based on a digital marketing foundation
In addition to my responsibilities to drive product marketing efforts relating to our audience and channel efforts, I also lead out sales enablement efforts.

Digital TransformationProduct MarketingGo-to-market StrategySales Enablement

Vice President Product Marketing | App Dev & Deployment

Jan 2014 – Present · 12 yrs 5 mos · Raleigh-Durham-Chapel Hill Area

Progress Software is a global leader in helping organizations develop and deploy compelling enterprise applications using mobile, PaaS and cloud technologies.
I was invited back by senior management to develop and execute the marketing strategy for our application development and deployment solutions.
With the acquisitions of Telerik, Modulus and Rollbase, I run a team that is responsible for our app dev and deployment business strategy with a dual focus:
► Enabling customers to be market leaders by leveraging digital technology
► Implementing a go-to-market strategy based on a digital marketing foundation
Progress helps organizations:
► Design, Develop, and Deploy mobile applications using the Telerik Platform, recognized by Gartner as Visionary in the mobile app dev space.
► Rapidly develop and deploy cloud-based applications using a low-code approach appropriate for business developers.
► Simplify the DevOps process for deploying, managing and monitoring applications constructed with Node.js, Java, Perl, PHP, etc.
► Manage the entire application lifecycle process with ALM and testing solutions.
► Deliver compelling web site experiences while simplifying the burden of managing dynamic content.

Application DevelopmentProduct MarketingCloud TechnologiesDevOps

Sonatype

CIO Strategist | Open Source Governance | Java Development

Nov 2012 – Dec 2013 · 1 yr 1 mo · Raleigh-Durham-Chapel Hill Area

Sonatype helps organizations create trusted applications using open source components sourced from the Central Repository. Sonatype ensures that the software supply chain is secure by providing tools that manage, organize and better secure software components.
I led the product marketing efforts that helped transition Sonatype's sole focus on repository management for Java components, to a strategic play targeting senior security and CIO professionals.
My contributions during this period included:
► Helping transition development tools positioning to strategic security play
► Implementing strategy across web, sales, and customer facing assets
► Leading analyst relations efforts relating to the business expansion strategy
► Supporting the design and implementation of a strategic marketing plan

Open Source GovernanceProduct MarketingSecurity Strategy

Sas institute

CIO Strategist | Big Data Analytics | Data Management

Nov 2010 – Nov 2012 · 2 yrs · Raleigh-Durham-Chapel Hill Area

SAS is the world-wide leader in business analytics software and services, transforming data into insights that drive businesses to competitive differentiation.
I led the product marketing and evangelism efforts for SAS introduction into the Big Data analytics market. My work defined the overall positioning for SAS Big Data and I worked to assimilate DataFlux into the SAS portfolio of information management products.
My contributions during this period included:
► Defining new IT/CIO marketing and messaging strategy positioning SAS analytic solutions effectively with IT leaders.
► Marketing the introduction of the SAS DataFlux Information Management solution.
► Creating SAS position for big data strategy encompassing business and technology value based on Hadoop, in-memory and grid technologies.
► Leading Big Data evangelism efforts spanning industry white papers, analyst relations, social media and public speaking.

Big Data AnalyticsProduct MarketingData Management

Progress software

Director of Product Marketing | Data Services & Connectivity

Jan 2005 – Nov 2010 · 5 yrs 10 mos · Raleigh-Durham, North Carolina Area

DataDirect, a division of Progress Software, is the worldwide leader in standards-based data connectivity. Thousands of enterprises and software vendors rely on DataDirect to connect to data regardless of location, format or operating environment.
I led the product marketing efforts for the DataDirect business which included P&L oversight responsibility for the overall go-to-market strategy.
My contributions during this period included:
► Defining a new Data Service market strategy complementing the existing data connectivity market offering.
► Managing product marketing team responsible for all products and revenue for DataDirect Technologies - worldwide marketing strategy, marketing plan and execution, pricing, licensing, sales enablement.
► Implementing business review planning and process strategy that ensures double digit revenue growth for 4 consecutive years.

Data ConnectivityProduct MarketingMarket Strategy

Radware

Product Management | Software Risk Management

Mar 2004 – Dec 2004 · 9 mos · Raleigh-Durham, North Carolina Area

Covelight Systems (now a product of Radware) allows organizations to analyze web application transactions in real-time to detect security or usage anomalies.
I was responsible for the product management and marketing efforts for Covelight's product.
My contributions during this period included:
► Strategic planning and implementing of Covelight’s security product offering,
including market definition, competitive research, product requirements / implementation, and
marketing launch activities.
► Partner marketing planning for the system integrator sales channel consisting of overall partner
strategy, sales / marketing plan, and partner support.

Product ManagementMarketing StrategySecurity Product Offering

Covalent technologies

Director of Product & Strategy | Open Source | Web Application Management

Dec 2001 – Feb 2004 · 2 yrs 2 mos · San Francisco Bay Area

Covalent Technologies (now SpringSource) provides an application management solution that allows organizations to monitor web applications.
I led the product marketing and product management of the Covalent product line.
My contributions during this period included:
► Defining the future product strategy, augmenting open-source support for the Apache Web server with a Web application management solution.
► Recruiting and managing five F500 companies in the Covalent Charter Customer program.
► Participating in product requirements, user interface experience, and design of the technical infrastructure.

Product ManagementWeb Application ManagementOpen Source

Consilient

Executive Director, Product Marketing & Management | Collaboration Software | Peer to Peer Tech

Aug 2000 – Nov 2001 · 1 yr 3 mos · San Francisco Bay Area

Consilient was a startup providing collaboration software based on based on peer-to-peer technologies.
I led the product management and marketing efforts for Consilient. My team was responsible for the strategic product strategy, product roadmap, and product releases.
My contributions during this period included:
► Defining the technology partnership strategy driving business development efforts across database, middleware, application server, EAI and workflow markets and technologies.
► Leading the product and marketing strategy and execution.

Collaboration SoftwareProduct ManagementBusiness Development

Intraware

Senior Director, Ecommerce | Electronic Software Distribution

Jun 1999 – Aug 2000 · 1 yr 2 mos · San Francisco Bay Area

Intraware was a pioneer in Ecommerce for enterprise software and provided electronic software distribution services.
I led the Ecommerce marketing execution of integrated campaigns that consisted of on-line sweepstakes, rich media banner ads, opt-in email, direct mail, virtual and physical events, product promotions, sales incentives, media management and reporting.
My contributions during this period included:
► Product marketing and management of Intraware’s Ecommerce Website. Garnering several industry awards, including Cyberchannels "Best Approach to Web Sales".
► Devising and implementing strategic marketing plans growing customer base from 2,500 to 6,500, membership-base from 50,000 to 180,000, and revenue from $38.6 million (FY99) to $96.9 million (FY00).
► Repositioning Intraware as a B2B e-marketplace for IT professionals. Devising product positioning, corporate presentations and supporting collateral driving market capitalization from $600 million to $2 billion.

EcommerceProduct MarketingCampaign Management

Vantive software (now oracle)

Director of Technology Marketing | CRM | Salesforce Automation

Apr 1996 – Jun 1999 · 3 yrs 2 mos · San Francisco Bay Area

Vantive was one of the original CRM vendors providing salesforce, marketing, field service, and help desk software.
I led a team that was responsible for the product marketing for the technology foundation for the CRM products.
My contributions during this period included:
► Assisting in pre-sales activity for strategic accounts generating over $15 million in license revenue per fiscal year. Only member of the product marketing / management staff invited to “Presidents” club.
► Creating product strategy and positioning leading Vantive to visionary status by industry analyst firms.

CRMProduct MarketingSales Strategy