Aug 2022 – Nov 2024 · 2 yrs 3 mos · Greater Boston

Jul 2020 – Sep 2022 · 2 yrs 2 mos

• My immigrant parents are entrepreneurs, who were gutsy in their pursuit of the American Dream. I watched them build their vision piece by piece in a very manual way – as in literally walking door-to-door to hand out flyers and business cards. Today, technology makes it easier for small businesses to build brands that can extend far beyond their immediate surroundings. I help people, like my parents, with their digital presence through curated and measured content aligned with their business objectives.
• Prospect and consult with small businesses on content strategy, reflecting a keen understanding of target audiences’ interests, needs, and challenges
• Perform in-depth content audit and provide strategic content management recommendations
• Research, develop and implement digital content products utilizing SEO, keyword research, content delivery best practices; resulted in increased website traffic by 60% and engagement by 30% in one month for current client

Apr 2019 – May 2020 · 1 yr 1 mo · Atlanta Metropolitan Area

• Unlike its depiction in one of my favorite tv shows, The Office, the paper and packaging industry is actually quite dynamic. I learned so much from fellow employees about the age-old practice of papermaking and the technological advances that have transformed this industry, which continues to provide innovative ways for us to consume product. More importantly, I discovered, packaged and delivered the many stories that illustrated the values, vision and mission of WestRock to drive employee engagement and impact business initiatives.
• Served as a curated voice for a global workforce of 50,000+ employees on internal communications channel; delivered optimized intranet homepage design, editorial calendar with relevant channels and content, and aligned key messaging and brand voice to drive business goals
• Compiled and analyzed data on content metrics; improved intranet engagement by 60% and email open rates by 20%
• Collaborated with senior business leaders to establish and execute communication strategies cross-functionally, including coordinating the first live global digital broadcast to introduce the VP of D&I and launch new D&I programming

Dec 2016 – Mar 2019 · 2 yrs 3 mos · Atlanta, Georgia

• No outfit is complete without a nice pair of shoes. This luxury retailer appealed to the savvy, global, confident woman who appreciates a high fashion shoe that doesn’t compromise comfort and function. I maintained a book of more than 100 clients, ensuring their satisfaction with shoes for the boardroom and the ballroom, while earning recognition as a top 10% sales associate.
• Surpassed yearly sales target; generated over $400k in sales FY18 – a 29% growth over FY17 utilizing strong consultative sales skills and digital marketing strategies based on market research of target consumers
• Demonstrated deep product knowledge and assisted in development of product training guides; delivered nationwide trainings and mentored junior associates on retaining product knowledge and client retention best practices
• Produced and delivered daily trading and trends reports vital to senior management decision-making; collaborated with regional manager to host curated in-store events resulting in 18% sales boost quarterly

Aug 2012 – Dec 2018 · 6 yrs 4 mos

• I started running track at the age of seven. I decided at nine years old that I’d make it my career after watching Michael Johnson win at the 1996 Summer Olympics in gold shoes. Through countless hours of practice and innumerable amounts of competition, I developed skills that serve as the foundation to who I am as an individual and as an employee. These skills include leadership, communication, strategic planning, time management, and team building, among many others.
• Sought Olympic bid in 2016; performed 40+ hours of training weekly; competed internationally while serving as an ambassador for goodwill and sportsmanship
• Liaised between junior members and organizational leaders; assisted in streamlining logistical processes at major events conducive to creating an atmosphere for maximal athletic performance
• Volunteered as a sprints and hurdles coach for Georgia State University

Aug 2011 – Dec 2011 · 4 mos · McLean, Virginia

• Contributed daily sports content to collaborative blog in conjunction with Sports Illustrated utilizing social media networks and traditional news media outlets
• Managed SEO keyword search campaign for Octagon Digital properties
• Maintained the backend of Twackle - a Twitter aggregator of sports news developed by Octagon and used by the Washington Redskins and the Phoenix Suns
• Researched the efficacy of social media platforms in developing sports marketing initiatives

May 2011 – Jun 2011 · 1 mo · Congressional Country Club, Bethesda, MD

• Member of the US Open Communications Team
• Ensured that domestic and foreign broadcasters, operations and public safety wireless equipment functioned properly
• Tested hundreds of wireless equipment and interfaced with broadcasters

Sep 2008 – May 2009 · 8 mos · University of Miami

• Sports Anchor, “NewsVision,” January 2009 – May 2009
• Produced script, conducted interviews, and edited clips for weekly newscast
• Reporter, “NewsVision,” January 2009 – May 2009
• Wrote, edited and shot news packages pertaining to the University of Miami community
• Host, “Real People, Real Talk,” September 2008 – December 2008
• Performed in-studio interviews and moderated panel discussions regarding current events and issues common to college students

Aug 2008 – Dec 2008 · 4 mos · University of Miami

• Identified prospective clients through cold calls and networking with local businesses to raise funds for the student-run station
• Negotiated a $3,000 underwriting package for a campus organization; largest package sold during the semester and academic year
• Collaborated with creative team to develop the underwriting announcements featured during broadcasts

May 2008 – Aug 2008 · 3 mos · Doral, Florida

• Collaborated with Chief Investigative Reporter Michele Gillen on major investigative pieces
• Assisted reporters during live shots and field reporting
• Accomplished project based intern newscast as the I-Team reporter

May 2008 – Aug 2008 · 3 mos · Coral Gables, Florida

• Drafted press releases for events, including Hillary Clinton rally and Latin Grammy’s Tribute
• Coordinated with local media for coverage of events on campus