Milena P.

Communications Manager

Sofia, Sofia City, Bulgaria3 yrs 9 mos experience

Key Highlights

Expert in data-driven digital marketing strategies.
Proven track record in employer branding and engagement.
Strong proficiency in analytical tools like Power BI.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on data analysis and employer branding.

Contact

Skills

Core Skills

Data AnalysisDigital Marketing

Other Skills

Social Media MarketingMicrosoft Power BIMarketing StrategiesData ManagementCopywritingKey MetricsHubSpot Marketing HubSocial Media AnalyticssalesforceDatabasesEmployer BrandingNewslettersCritical ThinkingInternal CommunicationsGoogle Analytics

About

Dynamic and driven business professional with a Bachelor's degree in International Business and Digital Marketing from the Netherlands, currently advancing my expertise with a Master's in Digital Marketing. With a passion for data-driven strategies and an eye for engaging content, I specialise in leveraging insights to drive successful digital campaigns. My experience spans across various facets of digital marketing, including data analysis, digital strategy formulation, and adept social media management. By harnessing tools like Canva, Adobe InDesign, Salesforce, mySQL, and PowerBI, I bring creativity and analytical rigor to every project. What sets me apart is my ability to blend technical proficiency with a personable approach, ensuring that campaigns resonate with target audiences while achieving measurable results. Thriving in the fast-paced landscape of international business, I am committed to continuous learning and innovation.

Experience

3 yrs 9 mos

Total Experience

Average Tenure

Current Experience

The heineken company

Communications and Sustainability Specialist

May 2025 – Present · 1 yr 1 mo · Sofia, Sofia City, Bulgaria

Assert international bulgaria

2 roles

Marketing & HR Business Intelligence Expert

Jan 2025 – May 2025 · 4 mos · Sofia, Sofia City, Bulgaria

Business Intelligence Consultant and Marketing specialist

Jul 2023 – Jan 2025 · 1 yr 6 mos · Sofia, Sofia City, Bulgaria

My responsibilities include:
Conducting comprehensive reseach and performing detailed analysis on HR topics, including Salary benchmark, Engagement and satisfaction
Leading employer banding projects, by implementing marketing strategies and data analysis . Collaborating cross-functionally to enhance employer brand perception and attract top talent.
Utilising PowerBI for projectc visualisation and analysis, affectively translating complex data sets into actionable insights.
Managing a successful newsletter campaign, resulting in increased engagement and retention rates.

Social Media MarketingMicrosoft Power BIData AnalysisDigital Marketing