Apr 2020 – Feb 2022 · 1 yr 10 mos

• I was promoted to Marketing Operations lead with the remit of building out the first Marketing Operations function within Kemp before subsequently being acquired by Progress.

Oct 2017 – Mar 2020 · 2 yrs 5 mos

• ▷ Manage our brand presence and demand generation activities at major Trade Shows in EMEA such as Cisco Live, VMworld, Cloud Expo and Gartner Symposium/Expo
• ▷ Manage the Channel Marketing budget at the regional level and ensure all campaigns, programs, and initiatives are in alignment with the strategy set forth by Channel and Marketing Leadership
• ▷ Manage the effectiveness of MDF initiatives with a focus on ROI and brand awareness
• ▷ Work with the regional Channel Managers to ensure Kemp campaigns are executed through Channel Partners
• ▷ Identify and proactively engage with Distributors, Resellers, and MSPs to drive joint marketing initiatives.

Jan 2017 – Oct 2017 · 9 mos

• ▷ Responsible for the organsiation of Kemp's EMEA Sales Kick Off
• ▷ Responsible for coordinating and promoting Kemp's global schedule of webinars
• ▷ Assisted with the nurturing of Kemp's global 3rd party influencer base
• ▷ Assisted Corporate and Channel Marketing teams with email marketing programs and trade show preparation
• ▷ Managed customer reference acquisition and the publication of case studies

Jan 2015 – Dec 2016 · 1 yr 11 mos · Limerick

• ➤➤ The All-Ireland Business Summit and Business All Stars founded by Mespil Group, is an annual business leadership conference, networking, and awards event held in Dublin. It launched in March 2015 and in 2016 attracted 600+ attendees and 40+ exhibitors. I have had the pleasure of working on this project from researching and creating the initial concept/branding to positioning it as one of the must attend national business events of the year in the space of 18 months.
• ▷ Implemented and managed tools such as Nimble Social CRM, Hootsuite and Audiense
• ▷ Developed and executed a digital and social media strategy focused on driving ticket revenue and exhibitor leads, utilising channels such as LinkedIn, Facebook, Twitter and Google Adwords
• ▷ Managed email marketing and direct marketing campaigns
• ▷ Monitored and reported on campaign activities through Google Analytics
• ▷ Actively managed updates on the event website
• ▷ Provided sales support through prospecting potential exhibitors, cold calling and social selling
• ▷ Supported event management and administration activities

Sep 2014 – Dec 2016 · 2 yrs 3 mos · Limerick

• ➤➤ In my role, I successfully helped clients from a range of sectors such a retail, healthcare and local government, to develop and implement integrated marketing strategies focused on delivering increased brand awareness and sales across digital and offline channels.
• ➤➤ Some projects I worked on:
• ➤ EXIM Summit - Ireland's Export/Import & Global Trade Conference
• ▷ Assisted in securing FedEx in 2015 and Post Logistics in 2016, as Brand Sponsors of EXIM Summit through the development of sponsorship and marketing proposals.
• ▷ Managed all the marketing activity for the event, both online and offline and assisted in generating 2x increase in both ticket and exhibitor revenue YOY.
• ➤ SCCUL Awards
• ▷ Provided account management services to SCCUL for their annual awards, assisting in web content management, email marketing, content writing and print advertising.
• ➤ Munster SME Business Summit
• ▷ Managed social media, web content and email marketing campaigns
• ▷ Assisted in securing Vodafone as Brand Sponsor through the development of a sponsorship and marketing proposal
• ▷ Assisted with PR activity, reaching out to media outlets in the Munster region

Sep 2013 – Nov 2014 · 1 yr 2 mos · Clonmel, Tipperary

• ➤➤ Worked on UPC (Virgin Media) client accounts, handling 60+ inbound calls daily, providing customer service and sales support.
• ▷ Consistently surpassed and maintained call quality KPIs, ensuring as the first point of contact to deal with customer’s problems, find a solution and increase customer satisfaction ratings
• ▷ Proactively educated customers on new service offerings such as online billing, Horizon Go, etc
• ▷ Qualified customers for value added products and sold these upgrades to customers where appropriate
• ▷ Actively prospected customers for new business units and referred qualified leads to the sales team
• ▷ Regularly surpassed sales KPIs and actively contributed to our team winning best-performing team of the week on numerous occasions

Jun 2013 – Jul 2013 · 1 mo · Limerick

• ➤➤ Selected to represent the Kemmy Business School as part of multi-disciplinary research team to develop ideas for the future of Limerick City, in line with the Limerick 2030 Economic and Spatial Plan.
• ▷ Conducted market research for the development of ideas by liaising directly with key stakeholders in the city, business owners and the general public.
• ▷ Developed a prototype of a regional entity that would serve to connect artisan food producers and buyers, to harness the expanding demand for quality local produce.
• ▷ Assisted in the curation and design of infographics to showcase our work, which went on public display at Limerick City Gallery of Art.

Oct 2012 – May 2013 · 7 mos · Limerick

• ➤➤ Americamp is a cultural exchange organisation that places successful applicants at kids Summer Camps in the United States.
• ▷ Conducted interviews with potential participants, which included face to face and skype interviews.
• ▷ Evaluated applicants skills and wrote up interview notes.
• ▷ Made recommendations on the suitability of an applicant.
• ▷ Promoted the programme on campus through presentations, email marketing and social media.
• ▷ Assisted students in preparing visa applications and preparing for embassy interviews.

May 2012 – Aug 2012 · 3 mos · Maine, USA

• ➤➤ I spent the summer working at a kids camp in the state of Maine, through the J-1 Visa Programme.
• ▷ Landscaping
• ▷ Tree felling
• ▷ Woodwork
• ▷ General upkeep of camp facilities
• ▷ Airport pickups and dropoffs

Sep 2010 – Feb 2012 · 1 yr 5 mos · Limerick

• ➤➤ Worked between the sales floor and stock floor carrying out a range of duties.
• ▷ Assisted customers on the sales floor
• ▷ Accept incoming deliveries
• ▷ Organised stock in the stock room
• ▷ Brought stock to the sales floor for replenishment
• ▷ Achieved daily replenishment and weekly sales targets

Jan 2010 – Aug 2010 · 7 mos · Estuary House, Henry Street Limerick

• ➤➤ Worked as part of the domestic credit control team for my co-operative work placement. I had responsibility for customer accounts in Dublin and Kildare.
• ▷ Worked through and completed tasks on my SAP workflow
• ▷ Contacted customers to discuss accounts
• ▷ Reviewed customers’ accounts in order to make a decision on which accounts to forward for disconnection.
• ▷ Dealt with incoming calls from customers and network technicians
• ▷ Dealt with the Money Advice and Budgeting service, St. Vincent De Paul, Community Welfare Officers and Landlords
• ▷ During my time here I successfully cleared existing workflow backlogs and achieved weekly collection targets