Gena Moore — VP of Engineering
Highly motivated, collaborative, metrics driven marketing & enablement leader with 20+ years’ experience. Proven background delivering successful results across different product lines and market segments by creating “customer first” marketing programs that that drive growth, innovation, and pipeline to support business strategy and revenue targets. Strong leader with expert stakeholder management skills and a proven track record of success with strategy planning, demand generation and exceeding metric goals to support sales in multiple industries, solutions and LOB's. Specialties: -Team Leadership: create inspiring, hard-working team culture that results in a high-performing team, that also celebrates and recognizes people for individual value & skills they bring. -Demand Generation: design, build, run measure and optimize demand generation plans throughout the lifecycle of a lead. -Bridge-building: work effectively across all departments (Enablement, BD, Sales, Partners, GTM, Product Marketing, etc.) of the demand generation wheel and to create a seamless "all-hands on deck" environment and plan/resource support. -Operations/Reporting: translate business requirements into useful analytics and reporting to inform of measurable results and identify areas to troubleshoot.
Stackforce AI infers this person is a seasoned marketing leader in the SaaS industry with a focus on demand generation.
Experience: 17 yrs 5 mos
Career Highlights
- 20+ years of marketing leadership experience
- Expert in demand generation and strategy planning
- Proven track record in stakeholder management
Work Experience
Progress
Sr. Director, Global Field & Channel Marketing (3 yrs 6 mos)
Director, North America Field Marketing (10 mos)
SAP
Global Head of Sales Enablement, SAP Customer Experience (1 yr 4 mos)
SAP Customer Experience
Sr. Manager, Global Sales Enablement (3 yrs)
SAP
Senior Marketing Director (10 yrs)
Education
at Stephen F. Austin State University