Atanas Vasilev

VP of Engineering

Sofia, Sofia City, Bulgaria19 yrs 5 mos experience

Key Highlights

Proven leadership in global marketing operations.
Expertise in digital marketing and product management.
Strong background in M&A integration and strategy.

Stackforce AI infers this person is a MarTech expert with extensive experience in digital marketing and product management.

Contact

Skills

Core Skills

Lead ManagementStrategyDigital MarketingProduct ManagementBranding & IdentityProject ManagementQuality AssuranceTesting

Other Skills

EloquaMergers & Acquisitions (M&A)Vendor ManagementLead GenerationScaled Agile FrameworkBudget ManagementMarketing Data AnalysisLead ScoringLead QualificationAcquisition IntegrationTechnology ConsolidationStrategic PlanningSearch Engine Optimization (SEO)Resource ManagementLean Management

About

Experienced Web Presence Director with a demonstrated history of working in the computer software industry. Skilled in Technology, Digital Marketing and Product Management, baked with bachelor degrees in Computer Science (Sofia University), Marketing (UNWE University) and MBA (New Bulgarian University).

Experience

19 yrs 5 mos

Total Experience

Average Tenure

Current Experience

Progress

4 roles

Senior Director, Marketing Operations

Promoted

Dec 2022 – Present · 3 yrs 6 mos

Lead the global Marketing Operations organization, overseeing Campaign Operations, MarTech, Lead Management, Funnel Operations, Market Research and Program Management.
Drive strategic alignment across marketing systems and processes to optimize performance and scalability.
Champion cross-functional initiatives including Eloqua optimization and M&A integration planning.

EloquaMergers & Acquisitions (M&A)Lead ManagementStrategyVendor ManagementLead Generation+3

Director Of Marketing Operations

Promoted

Sep 2021 – Dec 2022 · 1 yr 3 mos

Managed a high-performing team responsible for campaign execution and lead lifecycle management across Eloqua and Salesforce.
Spearheaded process improvements that enhanced campaign velocity and lead quality.
Supported M&A transitions by aligning marketing operations with evolving business needs.

EloquaMergers & Acquisitions (M&A)Lead ManagementLead ScoringStrategyVendor Management+4

Director Of Web Operations, Digital Marketing

Jul 2017 – Sep 2021 · 4 yrs 2 mos

Led Web Project Management and Development teams accountable for corporate marketing websites.
Directed digital due diligence and integration for multiple M&A events, including replatforming and rebranding initiatives.
Delivered scalable web infrastructure and governance models to support global marketing efforts.

StrategyDigital MarketingTechnology ConsolidationAcquisition IntegrationStrategic Planning

Director of Product Management, Web Presence

Nov 2014 – Jun 2017 · 2 yrs 7 mos

Led Web Product Management team accountable for corporate marketing websites.

Product ManagementDigital MarketingTechnology ConsolidationSearch Engine Optimization (SEO)Strategic Planning

Telerik

3 roles

Product Manager, Web Presence

Aug 2012 – Oct 2014 · 2 yrs 2 mos

Owned the strategy and execution of web systems consolidation and corporate rebranding ahead of acquisition.
Collaborated with cross-functional teams to align digital presence with evolving brand identity.

Resource ManagementBranding & IdentityProduct ManagementTechnology ConsolidationLean ManagementWeb Applications+1

Manager, IT Business Systems

Promoted

Sep 2009 – Jul 2012 · 2 yrs 10 mos

Led the Business Services team managing internal websites, CRM systems, and customer-facing portals for licensing, fulfillment, and support.
Delivered agile-driven solutions to improve operational efficiency and customer experience.

Agile MethodologiesProject ManagementProduct ManagementWeb DevelopmentPeople Management