Jan 2019 – Aug 2020 · 1 yr 7 mos · Bangalore Urban district, Karnataka, India

• Roles and Responsibilities:
• Work closely with Senior Marketing Operations Manager to enhance and optimize the lead management process and automation, ensuring timely distribution of leads to sales team, and ensure correct database segmentation.
• Experience with Web-based CMS/marketing automation tools (Salesforce) and knowledge of Excel.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads Based on region or country (IMEA, ASEAN, AN
• Monitor and maintain data quality within the marketing database.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
• Monitor campaigns to optimize performance based on industry best practices.
• Present analysis and findings to a variety of audiences.

Nov 2015 – Jan 2019 · 3 yrs 2 mos · Bangaon Area, India

• Roles and Responsibilities:
•  Worked on Pre-sales, Lead Generation through Email Marketing
•  B2B and B2C Market research
•  Creation of Leads on Salesforce and assigning the leads to respective members.
•  Email Creation and Marketing, Web marketing, Social Media Marketing(LinkedIn and
• Twitter)
•  Maintaining a leads database of Salesforce CRM customers (Hot, Cold & Warm)
•  Industry Verticals: IT, Healthcare, Manufacturing, Industrial Automation, Retail, Food &
• and Beverages, Textile etc…
• Tools Exposure: Good hands on experience with tools such as Salesforce, Marketo, ZoomInfo & MailChimp etc…

Oct 2014 – Sep 2015 · 11 mos · Bangaon Area, India

• Roles & Responsibilities :
•  Worked in the departments of Market Research, List Identification, Email ID Creation,
•  Handled to identify new target customers to capture relevant, insightful, and actionable
• data for Current & future programs workshop like TOGAF, Enterprise Architecture,
• Improving Business Process, Business Architecture, Business Process Management.
•  Creation of Email id of the target audience and sending an Inmail to get registered for
• the workshop by using the tool LinkedIn.
•  Upon getting the lead as interested(Positive) and Opens & Clicks through statistics,
• sending the details of workshop Date, Location, Time and Course fee structure.
•  Upon getting the lead as not interested(Negative), sending the details of offering them to
• get access into Complimentary short e-learning videos available related to Enterprise
• architecture courses without incurring any fee.
•  Connecting positive lead into CRM and then follow up them through support team.
•  Last but not the least, Converting a Lead into registration(Opportunity conversion team)

Mar 2013 – Sep 2014 · 1 yr 6 mos · Bangaon Area, India

• Roles & Responsibilities :
•  Empathetically resolve queries / requests concerning services, online issue, billing,
• power, name change, etc. received from the consumers/clients.
•  Knowledge and patients to work in one or multiple queries/skill sets over various
• consumer contact channels.
•  Responsible for improving consumer retention through quality and service provided to
• the consumers/clients.
•  Proactive initiatives taken in handling and show interest in resolving the consumer
• queries.
•  Continually maintaining/improvising working knowledge of all products, services with
• company requirements (Production, Productivity, Quality, AHT, WRAP)

Sep 2012 – Mar 2013 · 6 mos · Bangaon Area, India

• Roles & Responsibilities :
•  Customer call us to enquire about issues of Broadcast signals & Rectifying errors,
• Rasters, Boosting up of signals,
•  can yield the answers that are necessary to solve the problem or address the issue,
•  Quality questions help to uncover the actual needs,
•  Speaking with the customer very politely and lovable,
•  Listening and understanding the customer problem,
•  Adding the channels, Removing the channels, and giving right information about
• channels packages,
•  And taking complaint for the relevant problems and forwarding the complaints to the
• related area technicians,