T

Tania A. Doub ✦

Founder

Boston, MA, United States27 yrs 11 mos experience

Key Highlights

  • Achieved 600% quota targets with clients.
  • Pioneered first Professional Services engagement at Segment.
  • Developed sales curriculum for high school students.
Stackforce AI infers this person is a Sales Expert in SaaS and Marketing sectors.

Contact

Skills

Core Skills

Sales CoachingPublic Speaking

Other Skills

WorkshopsTeam WorkshopsSales ProcessesEmail MarketingDigital MarketingDatabase MarketingDirect MarketingOnline AdvertisingWeb AnalyticsDigital StrategyMobile MarketingE-commerceLead GenerationSocial NetworkingAnalytics

About

Hi, I’m Tania ✨ and after 25+ years in corporate selling, I believe how you show up is how you win. You’ll most often find me sharing hard truths on selling, confidence, and what it actually takes to move deals. Not by adding more scripts, pressure, or noise. By changing how you show up. Because before you pitch, you’ve already positioned yourself. And I know that firsthand. I built my career in high-stakes sales environments where the expectation was simple: hit the number, no matter what it took. Push harder. Stay later. Do more. I played that game well. Big deals. Big wins. Big expectations. Until one day it stopped working the way it used to. 😩 Deals felt heavier. Wins felt forced. That’s when I realized it wasn’t about doing more. It was about how I was showing up. Because when I was tired, overwhelmed, and bought into my own limiting beliefs, I lost. And when I believed, (really!) believed I could win, I did. It was that simple. And that changed everything. Now, I work with sellers and teams who are done forcing deals that should be flowing. Who are hitting their numbers, but know there’s another level available to them. Who want to feel as confident as they look on paper. I help you focus on three things: → Sharpen your presence so you walk into every deal already positioned → Simplify your pipeline so you’re not chasing what should be moving → Build a style of selling that feels natural, powerful, and repeatable The results speak for themselves. My clients exceed quota targets (200%, 300%, yes, even 600%!), close bigger deals, get promoted, and land dream roles. But more importantly... → Stop second-guessing → Stop overworking deals that aren’t aligned → Start showing up like someone people trust, respect, and want to buy from If that’s the kind of selling you’re ready for, we should talk. 📬 Work with me: DM me or email tania@mindfulquadrant Founder, Mindful Quadrant

Experience

27 yrs 11 mos
Total Experience
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Average Tenure
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Current Experience

Star academy for the gifted and talented

Sales Curriculum Development and Educator

Sep 2023Jan 2024 · 4 mos · Greater Boston · On-site

  • I developed a sales curriculum for my students in grades 8, 9, and 10. Sales courses are not offered in a majority of colleges and universities today. But the gifted leaders and innovators at Star Academy can predict the future - and understand the importance of investing in their students.
  • As an aside, it was equally rewarding to teach a group of teenagers, while I had my own teenage boys at home, both interested in - and critiquing - my own teaching style. Their ongoing guidance and validation around how to engage my young students, (along with sufficient knowledge about Fortnite to keep their attention), was probably my favorite part of this job. Thank you Johnny and Christian.

Liveramp

Commercial Lead

Apr 2023Mar 2024 · 11 mos · Greater Boston · Remote

  • LiveRamp was my last run as an IC. Sometimes you delay doing the very thing your heart wants most. Perhaps it's timing. Or perhaps it's fear. But more than likely, it's a combination of both. My friend and sales mentor John Polcari told me a long time ago: "You never run from something. You only run to something". And I feel my time has come, right now. So I am now running toward my next evolution as a sales professional and giving back the wisdom that has guided my twenty year run as an individual performer and sales professional.

Bentley university

Guest Lecturer

Mar 2023Present · 3 yrs 3 mos · Greater Boston

  • I always admired business professionals who seemed to just effortlessly make their way into a classroom. (Thank you social media for making literally everything look easy-and somewhat fabricated sometimes.) “How smart do you have to be to secure that gig?,” I would think to myself. "What does that path even look like?"
  • In 2023, a pretty incredible human I met allowed me the opportunity to guest lecture in his classroom at Bentley University. And that guest lecture led me to many more lecture and volunteer opportunities. It allowed me to carve out time to get involved at the school to help the next generation of sellers on their own sales journey.
  • I love lecturing at Bentley University and I say "YES!", enthusiastically, every time I am asked. What big unlock will your next "YES" create for you?

Salesforce

Strategic Account Executive

Sep 2021Mar 2023 · 1 yr 6 mos · Boston, Massachusetts, United States

Yext

Enterprise Director

Feb 2020Aug 2021 · 1 yr 6 mos

  • 2020 Top Performer exceeding Sales Targets at 133% of quota during a global pandemic.
  • Exceeded Y1 quota and achieved President’s Club, during the global pandemic, in my first year.
  • I was able to initiate cold outreach, build rapport, and close a deal with a marque, tier 1 logo. In less than 3 months, this client became referenceable and spoke during our Sales Kick off in February of 2021.
  • I pioneered the first ever engagement that became a learning opportunity for other sellers globally (new positioning with our search platform, new capacity pricing, new up-sell model) all became the foundation for ongoing sales training for which I was asked to prepare and present during new hire training globally.

Mindful quadrant

CEO & Founder

Apr 2019Present · 7 yrs 2 mos · www.mindfulquadrant.com · On-site

  • Helping sellers build more pipeline, move more opportunities, and close more deals, with 1:1 coaching, course modules, and team workshops.
  • Learn more about our Sales Accelerators at www.mindfulquadrant.com
Sales CoachingPublic SpeakingWorkshopsTeam Workshops

Segment

Enterprise Sales, East

Mar 2018Mar 2020 · 2 yrs

  • 2018 Top Performer. #2 Sales Rep in the North Americas at 117% of Year 1 quota.
  • 2019 Top Performer. At 99% quota attainment, I missed President's Club by $62,000 that year. (This one hurt a little.)
  • First East Coast sales hire at Segment, brought on to build and scale the Enterprise territory as the company expanded nationally. In a culture rooted in a “SaaS only” revenue model, I played a key role in pushing the boundaries of what was possible—ultimately contributing to over $3M in ARR and helping shape the company’s evolution.
  • In the early days, the founding team firmly believed: “The product is so good, it will sell itself.” But as we moved upmarket, we learned that even great products need great sellers. I was part of the team during several of Segment’s major milestones: landing our first six-figure deal, expanding internationally, rolling out Force Management, achieving unicorn status, and ultimately, the Twilio acquisition.
  • One of the most impactful moments of my time at Segment? Pioneering the company’s first-ever Professional Services engagement, a multi-million-dollar contract that opened the door to a brand-new revenue stream. For months, I kept asking the same question in different ways: “When can we sell services?” The answer was always the same: “We only want SaaS revenue.”
  • But I was working a deal with a high-profile client who had a critical business problem. We had the perfect solution, but they lacked the internal resources to implement it—and wouldn’t buy without help.
  • So I tried something different. Over breakfast, I asked:
  • “How big is this problem for you? Is it a $20K, $200K, or $500K problem?”
  • He said $500K—and I wrote it down on a napkin at breakfast.
  • That number became the basis of a new business case. Two weeks later, with buy-in from sales leadership, the founders, and a newly appointed board member, we launched services.
  • It wasn’t just a big deal—it was a mindset shift that changed how Segment thought about growth.

Powerreviews

Enterprise Sales, East

Apr 2016Mar 2018 · 1 yr 11 mos · Boston, MA

  • 2016 Top Performer – #1 Sales Rep in North America at 202% of Year 1 quota
  • 2017 Top Performer – Closed the highest ACV deal in company history
  • Joined as the first East Coast field sales rep to build and scale the Enterprise territory. Contributed over $2.8M in ARR by closing significant multi-year deals, including one of the largest global contracts with a multi-billion dollar beauty brand.
  • But let’s be real: after my last sales run, I was wiped out. Two toddlers at home. A demanding household. The sales roller coaster was non-stop, and I needed a reset—but there’s no rest for the wicked. So off I went.
  • This time, I was crystal clear on what I needed to thrive: more support, more intention, and a sales environment aligned with me. And somehow, I landed in one of the most welcoming teams I’ve ever worked with.
  • Were there hard moments? Of course.
  • I once flew my family to Chicago for SKO because I didn’t want to miss my son’s 4th birthday.
  • Another time, I got pickpocketed on the subway during a business trip and was stranded at the airport with no money—or ID.
  • It never gets easier. But that role checked nearly all the boxes of my personal “4P Seller Assessment”—and for a brief time, it hit all four. It gave me the breathing room I needed during a hectic chapter of life without slowing me down.
  • This wasn’t a time to coast. I performed, I won, and yes—I went to President’s Club. The engraved champagne bottle still sits on my shelf.
  • You can have it all.
  • But it takes clarity, boundaries, and a deliberate commitment to building your own version of success.
  • This is your life.
  • You control the narrative.

Tealium

Enterprise Sales, East

Apr 2013Jun 2016 · 3 yrs 2 mos · Remote

  • 2015 Top Performer. #1 Sales Rep across 60+ sales executives, globally.
  • Contributed over $4MM in ARR by closing significant, multi-year business.
  • I was the first female seller hired onto this sales team. So many of the men intimidated me, but I couldn't show any signs of weakness. Instead, I dug deep and found a way to channel my unique strengths and focus only on what I can control. I heard a lot of "she won't last here" and "what can she sell anyway?" (remember, "women in sales" was not a thing back then so there were (sadly) a lot of haters). I remained focused. And determined. I had something to prove. To myself.
  • In my second year, I closed the largest deal in the history of the company and ended my fiscal year at 3X my annual quota. That deal is still talked about today as one of the most notable wins at the company. Do you think I might be exaggerating-even a little? Go ahead, ask the founder to tell you the story himself ;-).
  • Not every selling situation is ideal. But it's important to stay focused and find the bright side - and stay focused on THAT. Remember, it's not happening TO you. But rather, FOR you. Learn to use it as power - and only then will you unlock your real potential.

Ebay enterprise marketing solutions (formerly e-dialog)

Head of Sales, Client Retention

Oct 2003Apr 2013 · 9 yrs 6 mos

  • I was hired as a Marketing Coordinator (but on the sales team), and left the company ten years later as the Head of Sales, Client Retention.
  • That's what working for a company that is perfectly aligned with your core values will do for you.
  • I was working for a mentor and leader who saw something in me. After a few months as the Marketing Coordinator, he tapped me on the shoulder and encouraged me to try my hand at sales. He offered to mentor me and encouraged me with a style that was demanding, yet supportive. The momentum was slow at first, but then I got into my rhythm. Within eighteen months I was the number one rep on the team. And so began my serial career in Enterprise Sales.
  • During my time here I also met and married my husband, had two children, and started to manage the impossible demands of trying to strive for work life balance. I was also consistently coming in as a top performer (and the only female!) amongst a group of male sellers who were twenty years my senior.
  • This job hit on all of the criteria for my “4P Seller Framework” (hit me up to learn more about this!). It was truly an incredible run!

Digitas

Account Manager

Sep 2000Oct 2003 · 3 yrs 1 mo

  • I believe everyone needs some form of agency experience in their career, to see how it all comes together on the brand and marketing side. It's a very cool vibe overall. The creativity is very inspiring, too! And you will meet so many different kinds of people. Ultimately, this wasn't for me. A few years in, I concluded that my job was sort of administrative-even though I was working as an account manager on some high profile clients (AT&T and others) and I was ready for something new.

Mediaone advertising services

Marketing Events & Promotions Coordinator

Jul 1998Sep 2000 · 2 yrs 2 mos

  • Ohhh you know that bittersweet feeling of landing your first job out of college!
  • You've just invested what feels like a million years - and a million dollars - in your college education. I went through a temp-to-perm agency (is that even a thing anymore?) to find my first job.
  • I was hired at an hourly rate ($15/hour maybe?) and worked for about three months crossing my fingers they would hire me full time, (they eventually did!), all the while trying to convince my parents - and myself - that this was in fact the right path to pursue to officially launch my career.

Education

Cornell University

Executive Presence Certification

Aug 2023Dec 2023

Suffolk University

MBA

Jun 2004Present

Suffolk University

Master of Business Administration (MBA)

Jan 1994Jan 1998

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