Jul 2018 – Jul 2022 · 4 yrs · Atlanta Metropolitan Area

Oct 2016 – Jul 2018 · 1 yr 9 mos

• Presentation Creation (Chairman, SVP, Divisional VP Level) - Regional Dealer meetings, NADA National Conventions, Global Report-outs
• Coordination of Regional and National Digital Summits; partnering with Google, Epsilon, CDK, Ansira, Tableau, V-Auto, Urban Science, et. al.
• Planning and execution of National All-Field Meetings; Content, show-flow, field awards, guest speakers, executive presentations
• Management of all U.S. Sales Reporting including implementation of new tools
• Field Performance Strategies: Global Top Performers, International Sales Challenges, Field Bonuses (Performance Driven Pay Structure), Field Engagement contests
• Brand Allowance Program Committee: Successful launch and monitoring of program, represented Sales Division for all major program decisions
• Business Owner for Numerous IS/IT Projects and System Launches, including a two year project to create the 'Chairmans Dashboard'; integration of data streams from across the business into a fully comprehensive Americas-Chairman-level dynamic, Tableau dashboard
• Educate CGI consultants; OEM and Dealer structure, Internal reporting resources, "CarBiz lingo" and NNA acronyms
• Dealer360 Online Dealer and Field Platform - Managing external IS/IT vendor partner, Implementation of new data streams, and creation of user facing enhancements
• Worked with vendor parter to fully digitize National Weekend Business statistics collected from Dealer personnel across the US network
• Represented Sales Division on "Star Wars" special project Committee: Delivery of Sales Events & Promotions
• Owner/Presenter of “Regional 101” sessions for HQ employees, educating them on regional structure, field roles and responsibilities, with end goal of increasing talent flow between HQ & Regions

May 2016 – Oct 2016 · 5 mos

• Digital lead: Establish digital culture, educate field to use digital metrics to drive Dealer behavior
• Primary contact for CDK field force, act as link between Digital Consultants and internal field team
• Lead the incorporation of regionalized market and model information into business planning
• Collect key competitors' marketing and incentive strategies, devise plans to pivot/react appropriately
• Investigate National CMM and Market Intelligence studies to improve marketing and sales actions for enhanced ROI
• Monitor adoption and effectiveness of recommendations
• Identify untapped opportunities by profiling, predicting and explaining market and consumer behavior

May 2014 – Apr 2016 · 1 yr 11 mos

• Management and tracking of $140M+ Tier II advertising budget
• Tactical marketing campaigns; TV, Radio, Digital, Direct
• Primary contact for advertising agency
• Decision Making: Creative and ‘buy-now’ messaging
• Respond to changing market conditions, inventory levels and competitive actions in 42 media markets, respond appropriately by altering marketing approach
• Manage, train and mentor Marketing Analysts
• Leverage data and analytics to measure ROI, adjust strategies for optimal efficiency
• Management of separate C&I budget to create programs designed to drive retail share and growth
• Event/Meeting Planning: Organize quarterly marketing tours to present media plans and prior campaign results to Dealer body. 20+ meetings per tour; responsible for all presentations, venues, travel logistics, and personnel coordination (internal and Agency)
• Present marketing strategies and new product information at quarterly marketing tours, across major markets in 11 States in the Southeastern U.S.

Sep 2013 – May 2014 · 8 mos

• Primary responsibilities were dedicated to the management and ongoing implementation of programs within the Nissan Retail Environmental Design Initiative (NREDI)
• Extensive coordination with Suppliers and Nissan Regions/Field Personnel to develop optimal retail solutions for dealership facilities
• Advocate and Protect the Nissan Brand Identity
• Provide strategic input regarding business plan, achievement of program objectives
• Contributed to building brand value and achieving enduring profitable growth
• Primary contact for General Contractors and Architects building new facilities
• Attend all design meetings with Dealership owners, Architects, and Gensler Consultants
• Project management; tracking of all new facilities' progress, primary contact for all vendors/suppliers

Oct 2012 – Sep 2013 · 11 mos

• Worked with District of Dealers in Central & South Florida to improve Market Share, Customer Satisfaction, Loyalty and Profitability
• Wholesale of new vehicles
• Consulted with Dealers on their T3 marketing and advertising strategy; including TV creative, online campaigns, events, promotions, radio scripts and direct mail
• Helped Dealerships manage their advertising and marketing budgets, as well as tracking year over year budget variances and ROI
• Worked with the NNA ad agency (Zimmerman) to effectively manage the T2 Regional Marketing Program in my District, in which NNA and Dealers share the cost of tier 2 television, radio and digital advertising. Communication of TRPs, buys and strategy to the Dealers, as well as providing feedback on creative and messaging to the agency

Apr 2011 – Oct 2012 · 1 yr 6 mos

• Consulted with fourteen Dealers in Kentucky & West Virginia on all areas of sales and front end performance; outpaced both Region and Nation in year over year performance for FY11 – increased sales volume 10% vs. FY10
• Wholesale of new vehicles; exceeded wholesale targets for FY11
• Responsible for Assurance Product performance (warranties etc.) at District level; doubled PNUR ($ Per New Unit Retailed) and penetration within first year in District; jumped six places in Regional rankings for performance vs. objectives
• Focused on Customer Satisfaction improvement; District SSI increased 21 points during tenure in the District

Aug 2010 – Apr 2011 · 8 mos

• Regional distribution of vehicles, working with Florida Area Dealers and NNA field personnel
• Worked with sixty-five Dealers, five District Managers and Area General Manager in Florida area on all vehicle distribution issues
• Coordinated shipments and communicated with manufacturing plants, rail heads, trucking companies and ports
• Monitoring of allocations and building of special Dealer orders
• Distribution reporting, Dealer ordering trends
• Presentations for Regional meetings
• Filing of total loss and damage claims resulting from shipping damage
• Dealer trades
• Value add metrics to assist field staff with mass wholesaling

Apr 2009 – Aug 2010 · 1 yr 4 mos

• Created PowerPoint presentations and materials for Regional Fixed Operations reviews
• Designed and updated reports, presentation materials and chronology logs for Market Representation department
• Provided support for five District Managers and an Area General Manager
• Worked with Regional Marketing Manager on marketing and media projects and Regional events – wrote marketing communications for distribution to entire Southeast Region covering marketing strategy, media and events (including auto shows)

Jan 2008 – Mar 2009 · 1 yr 2 mos

• Supported two District Managers and thirty-four dealerships to grow sales and market share
• Planned and executed local marketing events (Displays at the Atlanta Braves, Nashville Predators, Sponsorships of “Taste of Music City” events) and auto shows
• Constructed letters & communication pieces on behalf of Senior Managers and Regional Vice President centering around marketing and Dealer relations
• Directed, produced and edited short marketing movies highlighted sponsorships and events
• Consolidated sales reports and analyzed effectiveness of marketing programs

Jan 2005 – Jan 2008 · 3 yrs · Greater Nashville Area, TN

• Hired and managed my own sales team of 7 other student reps
• Oversaw more than 300 client accounts
• Managed advertising sales for both print and online media outlets

May 2004 – Aug 2004 · 3 mos · Singapore

• Spent the Summer between high school and University living in Singapore City, Singapore, and interning at the GlaxoSmithKline International Manufacturing Facility in Jurong, Singapore. Human Resources Internship focused on;
• Documenting HR internal processes
• Updating handbooks and HR manuals
• Attending executive recruitment meetings
• Writing articles for the company newsletter (published)
• Creation and organization of activities for internal high prospect off-site retreats