Felix Krueger

Co-Founder

Sydney, NSW, Australia17 yrs experience

Highly StableAI Enabled

Key Highlights

15+ years in revenue operations and sales transformation.
Proven track record in improving sales performance metrics.
Expert in building data-led revenue engines for scaling businesses.

Stackforce AI infers this person is a SaaS and B2B revenue operations expert with a focus on sales transformation.

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Skills

Core Skills

Sales EnablementGtm StrategySales Transformation

Other Skills

Change ManagementSales OperationsGo-to-Market StrategyArtificial Intelligence (AI)AgentsRevOpsStakeholder ManagementSenior Stakeholder ManagementSystems ThinkingBusiness AnalyticsTechnology ManagementSales HiringPre-Sales SupportMEDDIC Sales MethodologySales Trainings

About

I’m a revenue operations, GTM strategy and sales transformation leader with 15+ years’ experience across SaaS, adtech, media and B2B commercial environments. I help revenue teams improve performance by building the systems, processes and enablement programs that increase pipeline quality, forecast accuracy, seller productivity and customer outcomes. My background spans Revenue Operations, sales enablement, CRM and reporting, GTM planning, product commercialisation and commercial transformation. Across corporate and founder-led roles, I’ve led cross-functional initiatives involving Sales, Marketing, Product and Finance, with a focus on turning strategy into measurable execution. Highlights include building national RevOps roadmaps, improving win rates, increasing forecast accuracy, accelerating ramp time and driving stronger pipeline velocity. I’m particularly interested in leadership roles across Revenue Operations, GTM Operations, Commercial Excellence and strategic Enablement where I can help scaling businesses build a more predictable, data-led revenue engine. Core areas: Revenue Operations | GTM Strategy | Sales Enablement | Forecasting | CRM Governance | Salesforce | Commercial Planning | Sales Transformation | AdTech | SaaS

Experience

17 yrs

Total Experience

3 yrs 11 mos

Average Tenure

2 yrs 6 mos

Current Experience

Carsales.com.au

Sales Enablement Lead

Dec 2023 – Present · 2 yrs 6 mos · Greater Sydney Area

Agentic sales operations workflows
Sales process documentation, tracking, and optimisation
Territory and account planning support
Client self-serve buy adoption strategy and execution lead
Partnered with Salesforce team for ongoing process and reporting enhancements
Developed and executed go-to-market (GTM) sales briefings and collateral to enhance sales effectiveness.
Led onboarding programs to ensure seamless integration of new sales team members.
Introduced account management competency framework
Led strategic development and execution of strategic skills training roadmap
Design and execution of sales incentive programs
Led sales tech RFP process
Managed GTM Manager

Sales TransformationChange ManagementSales EnablementGTM Strategy

Ffwd

Founder & Managing Director

Apr 2019 – Dec 2023 · 4 yrs 8 mos · Greater Sydney Area

Founded and led a B2B sales effectiveness and GTM advisory business supporting clients across APAC, EMEA and North America.
Advised leadership teams on GTM execution, KPI design, commercial processes and sales productivity
Led CRM and workflow implementations to improve operating rhythm and visibility
Delivered measurable impact including 40% increase in deal size, 32% reduction in ramp time, and 12% improvement in pipeline velocity

Which-50 media

Co-Founder & Revenue Operations Lead

Oct 2015 – Aug 2020 · 4 yrs 10 mos · Greater Sydney Area

Co-founder and Revenue Operations Lead of the award-winning digital transformation news website for senior executives. Collaborated with leading sales and marketing teams of brands such as Adobe, Salesforce, Oracle, IBM, Cisco, Marketo, SAP, and many more. Acquired by Boardroom Media in 2020.