Martina D'Antonio

Product Manager

Milan, Lombardy, Italy3 yrs 9 mos experience

Key Highlights

Experienced in luxury brand market strategy.
Strong background in product launch and management.
Proven skills in internal communication and HR development.

Stackforce AI infers this person is a Marketing Specialist with expertise in Retail and Luxury Brand Management.

Contact

Skills

Core Skills

Market StrategyProduct LaunchHuman ResourcesInternal Communication

Other Skills

SAPPLMPeople managementCommunicationBrand managementForeign languagesBusiness AdministrationMicrosoft OfficeTeamworkEnglish languageProblem solvingPresentations

About

Currently working at Samsonite as Product Marketing Specialist for Men’s Business and Accessories categories. Previous experience at EssilorLuxottica as Go To Market Assistant within the Market Strategy team, with a focus on Luxury licensed Brands. Full-time Master in Luxury & Fashion Management, held by 24Ore Business School, thanks to the merit scholarship I was awarded, with the position of Class Tutor. Master's degree in International Management at Università Cattolica del Sacro Cuore, completed with top grades, Erasmus in Ghent (Belgium), and a previous working experience in the start-up world. My strengths are curiosity, precision, determination and a strong sense of responsibility.

Experience

3 yrs 9 mos

Total Experience

11 mos

Average Tenure

11 mos

Current Experience

Samsonite

Jr Category Manager – Men’s Business & Accessories

Jul 2025 – Present · 11 mos · Milano, Lombardia, Italia · Hybrid

Essilorluxottica

Go To Market - Market Strategy

Jun 2024 – Jul 2025 · 1 yr 1 mo · Milano, Lombardia, Italia · Hybrid

Management of distribution strategy in Wholesale and Retail markets for the Luxury Brand Portfolio, ensuring optimal planning and alignment with the commercial strategy.
Implementing the plan of activities and system settings for the launch of new eyewear collections, using PLM and SAP.
Supporting the Merchandising and Category team during the selection of products for retail banners.
Coordinating communications with internal stakeholders, ensuring effective alignment with the Production Hub, Product Team, Supply Chain, and Marketing.
Creating reports with the support of Business Intelligence Tools (Business Object) for analysis and distribution monitoring.
Supporting the development and implementation of system improvements, conducting UAT tests in collaboration with IT team.

SAPPLMMarket StrategyProduct Launch