Jenny Anderson-Frasier

CEO

Knoxville, Tennessee, United States11 yrs experience

Key Highlights

  • Transformed GTM motions to double revenue.
  • Launched sales training for marginalized communities.
  • Achieved 102% revenue plan at AnitaB.org.
Stackforce AI infers this person is a B2B SaaS sales leader with a strong focus on enablement and strategic growth.

Contact

Skills

Core Skills

Sales LeadershipSales EnablementGtm StrategyTalent DevelopmentDei StrategyCorporate SalesSales ManagementAccount Management

Other Skills

SaaS SalesLeadershipSales OperationsBusiness StrategyEntrepreneurshipSales TrainingsDiversity, Equity, and Inclusion (DEI) Initiative ImplementationDirector levelValue PropositionsDiversity, Equality, and Inclusion (DEI)OnboardingSocial EntrepreneurshipRecord Of SuccessStart-up LeadershipCommunication

About

B2B sales changed my life, and for the last decade, I’ve helped others change theirs. I didn’t start in tech. I spent 10 years in retail trying to make ends meet, until a client hiring her backfill took a chance on me. From that break, I went from homelessness to executive sales leadership, leading teams of 2 to 30+, transforming GTM motions, and helping orgs double revenue, 3x rep-sourced pipeline, and land some of the world’s most respected logos. I’ve led through growth, recession, layoffs, and rebuilds. I’ve coached top performers and career-changers alike and built onboarding, playbooks, pods, enablement, forecasting, and GTM strategy from scratch, always with culture and clarity at the center. But here’s what I’ve learned lately: your work can matter without being your whole identity. After 18 months of instability and healing from burnout, I’ve stopped chasing titles and started redefining success. I no longer aspire to CRO, but to do great work with great people. My title matters less than my impact. I want to be a hands-on, strategic leader who builds high-trust teams, solves meaningful problems, and creates emotionally safe environments where people and performance can thrive. Yes, I still breathe data and drive strategy. Yes, I still love being in the weeds with my team. But now I also spend weekends slowing down, hiking, homesteading, crafting, and preparing for a quieter life on land in Appalachia, just across from where my mom grew up. This isn’t a pause. It’s a powerful recalibration, and I’m ready to build again with clarity, conviction, and care. What I’m looking for: I'm open to full-time sales leadership or enablement roles, especially in early or evolving GTM teams where strategy, systems, and people leadership are equally critical. I also consult via Quota Catalyst, helping startups and mission-driven orgs improve outbound, clarify ICP and personas, and fix broken GTM strategy, onboarding, or enablement. I do my best work with people who value clarity, urgency, trust, and truth, and who believe growth should never come at the cost of people.

Experience

11 yrs
Total Experience
1 yr 6 mos
Average Tenure
3 mos
Current Experience

Vvpusa

2 roles

Head of Sales & Customer Success

Mar 2026Present · 3 mos · Remote

SaaS SalesLeadershipSales OperationsBusiness StrategySales EnablementSales Leadership

Fractional Sales Leader & GTM Consultant

Sep 2025Mar 2026 · 6 mos · Remote

Anitab.org

VP, Corporate Development (Sales, Success, Enablement, Partnerships)

Apr 2023Apr 2024 · 1 yr · United States · Remote

  • Led revenue, partnerships, sales enablement, and customer success at a $30M mission-driven org serving Fortune 500 tech companies. Hired to transform a transactional sales model into a strategic, scalable, consultative GTM engine and delivered.
  • GTM Strategy & Org Transformation
  • Rebuilt the revenue org across Sales, BDR, Ops, Enablement, and CS
  • Pivoted from ecommerce to solution selling → 153% Q1 revenue attainment ($6.1M on $4M quota)
  • Achieved 102% FY23 revenue plan ($25.6M); implemented new revenue architecture across teams
  • Pipeline Growth & Sales Enablement
  • Launched new outbound GTM motion →
  • → 129% YoY growth in rep-sourced opps
  • → 274% increase in BDR-sourced closed-won ($1.27M vs. $464K)
  • → Built $4.6M in pipeline in 90 days from zero
  • Designed and deployed Challenger + MEDDIC playbook and enablement →
  • → 80% faster ramp time
  • → 90%+ of first calls had Director+ and SME in the room
  • Strategic Accounts & Enterprise Relationships
  • Established Customer Advisory Board to strengthen voice-of-customer
  • Personally owned executive relationships with Wells Fargo, Chubb, Bank of America, Apple, Github, Boeing, Google, Microsoft, Disney, and others
  • Elevated deal quality, influence, and partner satisfaction across Fortune 500 accounts
  • RevOps & Forecasting Excellence
  • Defined clear ROE and territory structure
  • Implemented high-precision forecasting (90%+ accuracy) in NetSuite + Airtable
  • Created systems to improve cross-functional transparency, reporting, and strategic planning
Non-profit ManagementRevenue GenerationStrategic LeadershipDiversity, Equity, Inclusion and Belonging (DEIB)Business AnalysisC-Level Relationships+55

Ibm

Technical Talent Strategist | Talent Development Advisor

Aug 2022Apr 2023 · 8 mos · United States · Remote

  • Enterprise Sales Enablement | DEI Strategy | Talent Development | Certification Design
  • Appointed by the VP of the Americas to reimagine IBM’s technical talent lifecycle. Focused on designing scalable career architecture, modernizing certification paths, and embedding equity and inclusion into technical sales leadership development.
  • Scope of Work
  • Led DEI, talent development, and technical enablement strategy for the Americas technical sales org
  • Advised Distinguished Engineer and Technical Executive programs on structure, equity, and business alignment
  • Designed learning journeys and frameworks to retain and elevate underrepresented technical talent
  • Key Initiatives & Impact
  • Built and launched a 12-month enablement program for all people leaders in the Americas on inclusive leadership, career development, and DEI strategy, achieving 93% adoption during pilot
  • Program approved for global rollout in 2023
  • Streamlined the global Technical Specialist Certification process for clarity, equity, and alignment
  • Realigned the Distinguished Engineer program to reflect business priorities, learner needs, and equity standards
  • Strategic Focus
  • Integrated DEI principles into enterprise sales certification and leadership development
  • Partnered cross-functionally with HR, Sales, Product, and Enablement to build future-forward talent systems
  • Positioned IBM’s technical sales org for long-term retention, advancement, and innovation
Sales TrainingsLeadership DevelopmentSuccession PlanningLabor ManagementCoachingOrganization Skills+23

Datarobot

Regional Director, Corporate Sales

Jul 2021Aug 2022 · 1 yr 1 mo · Remote

  • Led a high-velocity Corporate Sales team focused on selling AI/ML solutions to Director, VP, and C-suite stakeholders at companies under $1B. Owned full-cycle sales leadership, team development, and DEI engagement within a fast-paced, data-driven org. Trained in MEDDIC/MEDDPICC methodology.
  • Sales Leadership & Performance
  • Grew team from 0 to 6 reps in under 90 days, maintaining 100% retention
  • #1 ranked Corporate Sales Team for FY23 YTD — 103% to plan, $629K in new ARR
  • Enabled team success through strategic coaching, pipeline inspection, and buyer-aligned sales processes
  • Strategic Sales Execution
  • Focused on outbound pipeline generation and qualification across core commercial verticals
  • Led strategic deals with senior decision-makers, aligning AI/ML solutions to business outcomes
  • Collaborated cross-functionally with Marketing, Product, and Enablement to optimize messaging and delivery
  • Inclusive Culture & Community Leadership
  • Founding member of Belong@DataRobot, spearheading DEI initiatives across the company
  • Community Coordinator of PrideBots, the LGBTQIA2+ ERG, responsible for programming and engagement
  • Advocated for equity in hiring, onboarding, and cultural alignment company-wide
Analytical SkillsValue PropositionsOnboardingRecord Of SuccessCommunicationClient Relations+7

Maggie

Founder | Instructional Lead | GTM Strategy Consultant

Mar 2021Apr 2025 · 4 yrs 1 mo · Tennessee, United States · Remote

  • MaggieCo (Founder) + Generation USA (Contract)
  • Sales Enablement | Workforce Development | SDR Training | GTM Design | Social Impact
  • Launched and led MaggieCo, a mission-driven sales training initiative supporting career transitions for women from historically marginalized communities. Later partnered with Generation USA to stand up their first SaaS SDR cohort in Appalachia, contributing GTM strategy, employer partnerships, and instructional design to launch and scale the program.
  • Scope of Work
  • Designed and delivered a live cohort-based curriculum (“Sales is a Life Skill”) focused on tech sales fundamentals: discovery, objection handling, outreach, and interviewing
  • Led instructional delivery and curriculum enhancement for Generation’s Appalachia SDR program, aligning learning outcomes with employer expectations
  • Provided strategic advising on outbound frameworks, employer outreach, and performance measurement
  • Results & Recognition
  • 100% learner satisfaction across all cohorts
  • 83% job placement within 90 days (25% within 30)
  • 87% graduation rate across all cohorts
  • Secured all partners and candidates through organic channels (no paid marketing)
  • Winner: President’s Award, 1st Place – Idaho Entrepreneur Pitch Competition
  • Named a Top 100 LinkedIn Sales Star and featured speaker/author in Heels to Deals
  • Strategic Focus
  • Applied MEDDIC and Challenger principles to curriculum and coaching
  • Combined workforce development best practices with modern GTM strategy
  • Specialized in launching training programs that connect high-potential learners to high-impact sales roles
  • Note: This was project-based and passion-fueled work. I’m now focused on W2 sales enablement and GTM leadership roles where I can drive revenue growth, enable teams, and build scalable systems—especially in fast-moving SaaS or mission-aligned environments.
EntrepreneurshipSales TrainingsDiversity, Equity, and Inclusion (DEI) Initiative ImplementationDirector levelValue PropositionsDiversity, Equality, and Inclusion (DEI)+14

Verified first

Director Of Inside Sales

Jul 2019Mar 2021 · 1 yr 8 mos · Boise Metropolitan Area · Remote

  • Led a 35-person revenue team, including SDRs, AEs, and Account Managers, supporting pre-employment screening SaaS for SMB, mid-market, and enterprise HR teams. Drove rapid growth and transformation by shifting from transactional sales to a strategic, consultative model. Responsible for all sales enablement, training, and GTM process development.
  • Team Leadership & Revenue Growth
  • Achieved 111% revenue growth in 2020, closing $3.9M in new business
  • Built and led three revenue pods and two frontline managers across inbound, outbound, and channel sales
  • Maintained full ownership of training, onboarding, and team performance development
  • Sales Process Transformation
  • Designed the company’s first strategic sales playbook, boosting ACV by 400%
  • Shifted team from high-velocity, one-call closes to a structured, consultative sales model
  • Created scalable, repeatable systems to support growth into mid-market and enterprise accounts
  • Enablement & Onboarding Impact
  • Built and deployed a value-based sales curriculum to improve buyer alignment
  • Reduced new hire ramp time by 67% through improved onboarding, coaching, and role-based training
  • Established foundational sales enablement function to support long-term team performance
Analytical SkillsValue PropositionsOnboardingRecord Of SuccessCommunicationClient Relations+4

Adp

Mid-Market Account Executive

Jun 2018Jul 2019 · 1 yr 1 mo · Boise, Idaho Area · Remote

  • Sold HCM and payroll solutions using a Challenger-based sales process, targeting C-level executives and HR leaders at mid-sized organizations. Focused on net-new business development, long-term account management, and cross-functional collaboration with finance, broker, and marketplace partners.
  • Sales Performance & Recognition
  • Achieved 212% year-over-year growth and reached 95% of plan for FY2019
  • Honored with three “Act Like an Owner” awards (Aug ‘18, Sep ‘18, Jan ‘19) for leadership and impact
  • Earned “Class Excellence Award” in ADP Major Account Training (Aug ‘19)
  • Strategic Sales Execution
  • Managed full sales cycle from prospecting to close, followed by ongoing account success and expansion
  • Collaborated cross-functionally to craft value-driven proposals and ensure smooth implementation
  • Maintained strong, multi-stakeholder relationships to improve client retention and upsell velocity
  • Key Accounts
  • PetIQ, Canyon County, County of Elmore, HB Specialty Foods, Community Council of Idaho, Idaho Housing Foundation, Trailers Plus/Interstate Group
Analytical SkillsValue PropositionsRecord Of SuccessCommunicationClient RelationsKey Performance Indicators+3

Unifirst corporation

2 roles

Sales Manager

Promoted

Nov 2016Jun 2018 · 1 yr 7 mos

  • Promoted quickly based on individual sales success and appointed to lead a team of five outside sales reps targeting SMB and mid-cap businesses across Southern Idaho. Focused on driving rapid territory growth, performance turnarounds, and new business acquisition through structured outbound sales strategies.
  • Performance & Team Leadership
  • Took Boise location from 11% to 96% of plan within 10 months
  • Achieved 1,100% YTD growth through Q3 FY2018
  • Ranked #1 location in the Mountain West region (CO, ID, MT, OR, UT, WA, WY) in FY2018
  • Ranked in the top 10% of all company locations nationwide
  • Sales Execution & Market Penetration
  • Led full-cycle, outbound-driven sales efforts with a focus on field prospecting and cold outreach
  • Managed weekly performance metrics, rep coaching, and sales pipeline across multiple verticals
  • Facilitated a 312% year-over-year increase in weekly rental value through structured sales process improvements
Analytical SkillsValue PropositionsRecord Of SuccessCommunicationClient RelationsKey Performance Indicators+3

Sales Representative

Mar 2016Nov 2016 · 8 mos

  • Working with a leader in the uniform and facility service industry to provide prospects with consultative services on how to enhance their business image and create or find value in a current or possible program. Promoted to Sales Manager at 8 months tenure.
  • Sales Rep of the Month, Nashville Region - August 2016, Sept 2016
  • Promoted from Sales Rep to Sales Manager in under 8 months, fastest in company history
Analytical SkillsValue PropositionsRecord Of SuccessCommunicationClient RelationsKey Performance Indicators+3

Sun tan city

District Manager in Training

Jan 2013Jan 2016 · 3 yrs · Greenville, NC

  • Spread sunshine through Tennessee and North Carolina markets. Established strong client relationships while also developing and motivating customer-centric sales consultants and managers.
  • Recruited and developed staff of 20+ consultants to achieve annual sales volume over $750,000.
  • Implemented curbside coaching and promoted nine consultants to management within 90 days of hire. Consistently ranked in top 10% of stores for productivity.
  • Store ranked in Top Five for average sales per quarter from June 2013- February 2015 (roughly 250+ locations)
  • Received “Red Carpet Award” for best customer service
  • Created “GREAT” sales approach – Genuine, Relevant, Educational, Attentive, Thankful
Value PropositionsRecord Of SuccessCommunicationClient RelationsKey Performance IndicatorsRevenue Generation+2

Education

Boise State University

Bachelor of Business Administration - BBA

Jan 2020Jan 2022

Middle Tennessee State University (MTSU)

Liberal Arts — Liberal Arts and Sciences/Liberal Studies

Jan 2011Jan 2013

Tennessee Technological University

Jan 2002Jan 2004

Boise State University

in progress

Jan 2020Jan 2022

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