Jan 2022 – Sep 2023 · 1 yr 8 mos · Remote

• Re-vamped enterprise marketing operations processes, documentation, and architecture for improved GTM time and lead passage time
• Significantly expanded our martech stack to include Marketo, Outreach, ZoomInfo, Chilipiper Manage all aspects of the stack—from initial research and vetting, to budget management, implementation, and onboarding
• Oversee marketing funnel process management to optimize lead flow: Lead Scoring, ROE, Routing, MQL to SAL for New Logo and Expansion Funnels
• On-going management of Salesforce/Marketo to streamline and enhance the lead flow from top of the funnel till customer
• Cross-functional liaison between key stakeholders in all departments
• Provide and educate the team on the data schema level mapping for the sync of tools and for building effective reports
• Identify business needs of marketing, sales, and product and translate into clear detailed requirements and user stories to align teams and work
• Developed Analytics Dashboards to monitor sales goals and KPI metrics for new leads, YoY growth, campaign responses, MQLs, lead conversion
• Provide leadership in defining, mapping, and documenting key marketing processes

Oct 2021 – Jan 2022 · 3 mos · India

Jun 2021 – Sep 2021 · 3 mos

May 2019 – Jun 2021 · 2 yrs 1 mo

Jul 2017 – Apr 2019 · 1 yr 9 mos

• Accountable for building and executing drip campaigns in Marketo
• Ideated and built an ABM nurture engine from scratch
• Generating Marketing Qualified Leads through nurturing the cold leads in our database (Marketo)
• Segmented Leads and scored them for personalizing nurture programs
• Monitored campaign performance on a variety of metrics; and report recommendations to the Product Marketing Managers
• Worked closely with the inside sales team to develop the list-building criteria

Sep 2016 – Jun 2017 · 9 mos

• Coordinate and carry out marketing activities across various functions in alignment with Marketing goals
• Engage with the team to implement marketing programs, activities, events, and go-to-market plans that will result in new qualified leads and support marketing objectives
• Responsible for evaluation and tracking of and reporting on success of marketing programs and activities
• Effectively communicate across teams on the status of all work in progress
• Work with a variety of key stakeholders to deliver the desired outcomes within budget and to deadlines

Jun 2015 – May 2016 · 11 mos · Coimbatore Area, India

• As Marketing Manager, I market the products/solutions of the organisation and also I do involve in creating marketing strategies for our clients.
• Create plan for the marketing activities throughout the year and execute it with ensured results. Focus on the technology updates and adding it to the product/solution list of the organisation. Hire and train the team on business development and ensuring the sales target achievement.
• For the Organization
• Creating the marketing plan which includes the objectives, marketing activities, budget, media planning and the resource estimation
• Concentrating on the digital marketing, business research, website/social media analytics of the organisation for consistent improvement of the brand visibility
• Framing strategies for campaigns, content marketing, social media interactions and ensure the marketing objectives are achieved
• Lead Nurturing through the marketing automation tool (Infusion soft) for maintaining a continual relationship with the prospects, suspects and clients
• Mange and lead the business development team, assisting in sale calls and ensuring the achievement of the sales target
• For the Clients
• Build in-depth knowledge of client’s business priorities, challenges and initiatives that can be translated into opportunities
• Identifying & creating opportunities, solution offerings and presentation of business case communicate the same with the product development, product management and sales teams
• Requirements gathering from client, analysis, work effort estimation, cost estimation, resource estimation, proposal sharing, closure and customer relationship management, thus completing the sales cycle with utmost care

Jan 2014 – Jun 2015 · 1 yr 5 mos · Coimbatore Area, India

• Corporate Sales - Business development for Info Edge India Ltd., Meet the CXO's/decision makers to advise the organisation on hiring solutions and also on the employer branding. The focus was on the selling recruitment solutions for Human Resource department of the organisation and on the Ad space selling which would result in the branding and visibility for the client
• Key responsibilities
• Accountable for Ad space selling at Naukri portal, Internet-based recruitment solution sales and new business development and account management of existing clients
• Target and develop new business opportunities by marketing internet based recruitment solutions in addition to the renewal of business from the designated areas
• Identify new opportunities through up-selling and cross selling to clients and sell customised solutions according to individual customer needs
• Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms
• Requirements gathering, customising the solutions based on the need, Proposals sharing, price negotiations, closure, Product demo and training, customer relationship management and post expiry renewals thereby completing sales cycle
• Liaison for any bugs in the interface, issues in the subscription also Interaction with the product development team for making the product user-friendly