Afsha .

Business Development Executive

Riyadh, Saudi Arabia11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove $50M+ GMV annually in E-commerce.
Achieved 180% YoY revenue growth through data-driven strategies.
Expert in Amazon marketplace growth and account management.

Stackforce AI infers this person is a seasoned E-commerce professional with a strong focus on sales and strategic partnerships.

Contact

Skills

Core Skills

Business DevelopmentGo-to-market StrategyStrategic PartnershipsSales ManagementAccount ManagementAdvertisingSales

Other Skills

AdvertisementBusiness AnalysisData AnalyticsSales StrategiesProject CoordinationSales StrategyPartnership DevelopmentData AnalysisDigital MarketingCampaign ManagementRetail SalesOral CommunicationStakeholder ManagementBusiness StrategyStrategic Account Development

About

With 8+ years of international experience across India, North America, and the Middle East, I specialize in E-commerce Sales, Business Development, and Strategic Partnerships. I’ve had the privilege of driving $50M+ GMV annually, leading aggregator sales , and delivering 180% YoY revenue growth through data-driven strategies. I’m passionate about building long-term partnerships, scaling marketplaces, and optimizing advertising ROI. Skilled in Amazon marketplace growth, account management, and go-to-market strategy, I use tools like Google Analytics, SQL, and Python to turn insights into measurable business outcomes.

Experience

11 yrs 6 mos

Total Experience

2 yrs 10 mos

Average Tenure

3 yrs 2 mos

Current Experience

Confidential

Business Development Manager

Apr 2023 – Present · 3 yrs 2 mos · Riyadh, Saudi Arabia · On-site

Managed aggregator sales , driven revenue growth and market penetration.
Designed and executed go-to-market (GTM) strategies for new product launches, enhancing brand visibility and competitive positioning.
Drove market expansion initiatives, boosting customer engagement and delivering measurable business growth.
Leveraged data analytics and business insights to optimize product offerings, refine sales strategies, and support strategic decision-making.
Automated Excel reporting processes with BI team collaboration, reducing manual effort by 30% and improving accuracy of MoM/YoY performance tracking.
Allocated and optimized marketing/advertising budgets, achieving 25% higher ROI on campaigns.
Supervised warehouse operations and coordinated logistics with marketplaces (Amazon, Noon, etc.), improving order fulfillment efficiency by 18%.

AdvertisementBusiness AnalysisBusiness DevelopmentGo-to-Market Strategy

Mmtpl

Business Development Manager

Jan 2023 – Mar 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

Directed corporate sales and business development strategy for 8 global brands, generating $50M+ GMV annually.
Built and nurtured B2B partnerships with key industry stakeholders, securing high-value deals and long-term collaborations.
Designed and implemented data-driven sales strategies, achieving 180% YoY revenue growth and exceeding performance targets.
Collaborated cross-functionally with operations, marketing, and product teams to deliver and ensure customer satisfaction.
Leveraged strategic account management, partnership development, and market insights to expand brand presence and drive sustainable growth.

Project CoordinationAdvertisementBusiness DevelopmentStrategic Partnerships

Amazon

3 roles

Global Sales Specialist

Sep 2020 – Dec 2022 · 2 yrs 3 mos · On-site

Achieved 120%+ of quarterly sales targets by managing a high-value pipeline of global sellers across USA, Canada, Mexico.
Built strong partnerships with marquee brands (Beardo, Nykaa, Himalaya, True Elements), driving 25% YoY marketplace expansion.
Managed WBR dashboard for entire team with weekly data like pitches, onboarding, sales, Ad spends etc.
Led cross-border trade growth for Amazon North America, onboarding strategic products that generated 35% GMV growth YoY.
Designed and optimized digital advertising campaigns, achieving 40% higher ROI and boosting seller performance by 30%.
Implemented seller satisfaction monitoring, improving partner experience scores by 22%.

AdvertisementBusiness AnalysisSales ManagementAccount Management

Advertisement Account Manager

Promoted

Jun 2018 – Sep 2020 · 2 yrs 3 mos · On-site

Spearheaded the advertising business for Amazon India Marketplace, delivering 30% YoY growth in 3P seller success.
Drove 40% growth in active advertisers and a 35% uplift in ad revenue through adoption of Amazon’s advertising solutions.
Designed and executed digital advertising programs (sponsored brands, keyword strategy, content optimization), achieving a 35% ROI uplift and stronger brand visibility.
Partnered with marquee brands to launch integrated campaigns, driving 25% YoY client revenue growth and 40% higher CTR & impressions.
Led a team of 8 Account Managers and collaborated cross-functionally to optimize ad spend, reducing CPC by 18%.

Project CoordinationAdvertisingAccount Management

Senior Seller Support Associate

Oct 2016 – May 2018 · 1 yr 7 mos · On-site

Streamlined workflows to foster a positive team environment, driving a 20% improvement in team efficiency.
Consistently achieved 95%+ quality scores, while maintaining high productivity and strong attendance compliance.
Delivered effective solutions through logical reasoning and data analysis, reducing seller issue resolution time by 15%.
Partnered with cross-functional teams (Customer Service, Merchant Investigations, Payments) to resolve complex seller issues, improving first-contact resolution rates by 10% and enhancing seller satisfaction.