Debarati Biswas

Business Development Executive

Bengaluru, Karnataka, India9 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 10 years of experience in content writing and editing.
  • Expert in crafting high-impact content that converts.
  • Strong background in B2B marketing and sales enablement.
Stackforce AI infers this person is a B2B MarTech specialist with a strong focus on content marketing and sales enablement.

Contact

Skills

Core Skills

Content MarketingDigital Marketing

Other Skills

Search Engine Optimization (SEO)Web Content WritingGrowth MarketingEditingBusiness EnglishContent ManagementGrowth StrategiesKeyword ResearchDirect Response MarketingCollateralWordPressSEOOrganic Growth StrategiesGrammarlyCloud Computing

About

From the lecture halls as an Assistant Professor to Global Sales Enablement Manager at HERE Technologies, my journey has been driven by one constant: the power of clear, compelling communication. Currently serving as the Global Sales Enablement Manager at HERE Technologies (since September 2023), I lead sales trainings, internal communications, and enablement initiatives for our global Sales organization. With a background rooted in English Literature and over 10 years of professional experience—including 7 years specializing in B2B content writing and editing—I bring a unique blend of storytelling finesse and strategic thinking to every project I take on. My expertise lies in crafting high-impact content that not only informs but converts. From sales decks and whitepapers to video scripts, solution briefs, and technical articles, I’ve delivered diverse collateral that supports marketing, sales, and product teams alike. Whether simplifying complex cybersecurity solutions at AppViewX or building scalable enablement programs at HERE, I’ve consistently focused on aligning content with business goals and audience needs. Creative at heart and strategic by mindset, I thrive at the intersection of words and business impact. Let’s connect if you're looking to collaborate on initiatives that require thoughtful communication, seamless cross-functional collaboration, and results-driven storytelling.

Experience

9 yrs 8 mos
Total Experience
1 yr 7 mos
Average Tenure
2 yrs 9 mos
Current Experience

Here technologies

2 roles

Global Sales Enablement Manager

Jan 2025Present · 1 yr 5 mos

Global Sales Enablement: Sr Specialist

Sep 2023Jan 2025 · 1 yr 4 mos

Appviewx

Sr. Product Marketing Specialist

Dec 2021Aug 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India · Remote

  • Develop product positioning and messaging for target markets
  • Understand buyer personas, key use cases, and customer needs
  • Collaborate with product team on product launches
  • Work closely with demand generation team on marketing campaigns to drive pipeline
  • Lead sales enablement sessions on new products and capabilities and their value to customers
  • Translate messaging to content across different channels via-- web copy, blogs, landing pages, solution briefs, whitepapers, case studies, datasheets, webinars, internal documents for enablement sessions, sales pitch decks, etc.
  • Simplify technically complicated concepts and details from a variety of sources into consumable material that motivates user action
  • Deliver content that is clear, inclusive, accessible, and highly readable for the larger audience
  • Own aspects of the authoring process from start to finish: design, development, editing, production, translation, and so on
  • Define documentation plans, target audiences and goals, project timelines, and priorities
Search Engine Optimization (SEO)Web Content WritingDigital MarketingContent MarketingGrowth MarketingEditing+4

True influence

Marketing Content Writer

Sep 2020Nov 2021 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

  • Wrote and edited B2B content for True Influence's clients
  • Conducted in-depth keyword research and optimized content for SEO
  • Worked with internal teams to develop content plans and execute campaigns
  • Collaborated with clients to understand their content needs and deliver high-quality content on time
  • Created Long/Short Format Assets for Nurture Programs
  • Captured trends in: B2B MarTech, Programmatic, Data, Marketing Cloud
  • Keyword Research using tools like: Semrush, The Hoth, and Ubersuggest
Search Engine Optimization (SEO)Direct Response MarketingGrowth MarketingCollateralWordPressEditing+6

Vedak

Web Content Writer

Jan 2020Aug 2020 · 7 mos · Bengaluru, Karnataka

  • Wrote tag lines and other relevant content for the new website of the startup
  • SEO Content Writing
  • Used WordPress and relevant SEO Plug-ins
  • Keyword Research
  • Social Media Marketing
  • Digital Marketing
  • Copywriting
  • Creating Infographics using tools like Canva
Search Engine Optimization (SEO)Web Content WritingDigital MarketingWordPressEditingBusiness English+4

Future institute of engineering and management, kolkata

Assistant Professor

Jul 2017Nov 2019 · 2 yrs 4 mos · Kolkata Area, India

Servicesutra

Content Writer

May 2016Jul 2017 · 1 yr 2 mos · Kolkata, West Bengal

Direct Response MarketingOrganic Growth StrategiesWordPressEditingBusiness EnglishKeyword Research+1

Future institute of engineering and management, kolkata

Visiting Assistant Professor

Aug 2015Dec 2015 · 4 mos · Kolkata, West Bengal, India

Education

University of Calcutta

Master of Arts - MA — English Language and Literature/Letters

Jan 2012Jan 2014

University of Calcutta

Bachelor of Arts - BA — English Language and Literature/Letters

Jan 2009Jan 2012

Vivekananda Mission School - India

ISC

Jan 1993Jan 2009

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