D

Devika Rajagopal

Operations Associate

Bengaluru, Karnataka, India10 yrs 11 mos experience

Key Highlights

  • Over 10 years of experience in Revenue Operations.
  • Expert in GTM Data Intelligence and Sales Operations.
  • Proven track record in process optimization and tech stack management.
Stackforce AI infers this person is a Revenue Operations expert in B2B SaaS with a focus on data-driven strategies.

Contact

Skills

Core Skills

Revenue OperationsSales OperationsMarketing OperationsDigital MarketingMarketing Analysis

Other Skills

DataDashboardsPerformance TrackingMetricsTech Stack ManagementAligning salesMarketingCustomer SuccessPartner operationsMarketing SystemsMarketing WorkflowsMarketing Performance MeasurementsData IntegrityData ReportingAnalytics

About

I am a Revenue Operations leader with 10+ years of experience across B2B SaaS, GTM operations, sales operations, customer success operations, marketing operations, and revenue intelligence. My journey started as one of the first three members of the marketing team, where I helped build and scale early demand generation, marketing operations, and growth initiatives. Over time, I transitioned into broader GTM and Revenue Operations roles, leading key projects across revenue tools, process optimization, performance tracking, executive reporting, and operational insights. Today at AppViewX, my work sits at the intersection of data, process, and strategy. I partner closely with Sales, Marketing, Customer Success, Finance, and leadership teams to improve pipeline visibility, forecast hygiene, funnel performance, account planning, GTM reporting, and data-driven decision-making. I specialize in GTM Data Intelligence, Sales Operations, Salesforce and Clari governance, pipeline analytics, tech stack management, process optimization, and executive insights. I have hands-on experience with key GTM tools including Salesforce, Clari, Marketo, Gong, Salesloft, 6sense, sales intelligence platforms, enablement tools, partner management systems, RFP platforms, and data visualization tools. I am passionate about turning complex GTM data into clear, actionable insights, building scalable processes, and helping teams operate with better visibility, alignment, and efficiency.

Experience

10 yrs 11 mos
Total Experience
--
Average Tenure
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Current Experience

Appviewx

6 roles

Associate Director - Revenue Operations

Promoted

Jul 2023Present · 2 yrs 11 mos

  • Work closely with Sales, CS, and Partner teams to optimize strategies, track progress, and enhance overall operational efficiency
  • Provide valuable insights into both Customer Success and Sales
  • Effectively develop capacity and territory plans, analyze sales insights, forecast churn/expansion etc.
  • Data, Dashboards, Performance Tracking and Metrics
  • Proactive Insights, Operations, Data Hygiene, Governance
  • Tech Stack Management
DataDashboardsPerformance TrackingMetricsTech Stack ManagementRevenue Operations+1

Senior Manager - Revenue Operations

Promoted

Jun 2022Aug 2023 · 1 yr 2 mos

  • Aligning sales, marketing, customer success, and partner operations across the organization paving the way for higher efficiency and effectiveness. Owning processes, revenue tools and enablement function.
Aligning salesMarketingCustomer SuccessPartner operationsRevenue Operations

Senior Manager - Marketing Operations

Jun 2021Jun 2022 · 1 yr

  • Lead the worldwide marketing operations function:
  • Oversee management of marketing systems and processes
  • Execute and streamline marketing workflows
  • Marketing budget vs. spent tracking
  • Create Marketing Performance Measurements
  • Ensure data integrity across leads, campaigns, and opportunities
Marketing SystemsMarketing WorkflowsMarketing Performance MeasurementsData IntegrityMarketing Operations

Manager - Digital Marketing

Promoted

Jul 2020Jun 2021 · 11 mos

  • Data reporting and maintenance: Data measurement, Analytics and Reporting, Forecast & predictive analysis, Ownership of marketing metrics/funnel conversion metrics
  • Tools and tech (Taking care of Martech stack)
  • ABM
  • Providing strategic insights
  • Measure the performance of digital marketing activities
  • Campaign analysis
  • Owning the content program
Data ReportingAnalyticsForecastingPredictive AnalysisCampaign AnalysisDigital Marketing

Associate Manager - Digital Marketing

Jul 2019Jul 2020 · 1 yr

  • Coming up with ideas and strategies to support the digital marketing team
  • Data measurement, Analytics and Reporting
  • Forecast & predictive analysis
  • Ownership of marketing metrics/funnel conversion metrics
Data MeasurementAnalyticsForecastingPredictive AnalysisDigital Marketing

Senior Analyst - Marketing Automation

Jun 2017Jun 2019 · 2 yrs

  • Marketing Automation Manager
  • Marketing Operations & Digital Analytics Function
Marketing AutomationDigital AnalyticsMarketing Operations

Payoda technology inc

Marketing Analyst

May 2015May 2017 · 2 yrs · Coimbatore Area, India

  • Analytics
  • Social Media Marketing
  • Marketing Metrics Reporting
  • Website Management
  • Campaigns
  • Events
AnalyticsSocial Media MarketingMarketing Metrics ReportingMarketing Analysis

Vodafone india

Summer Internship

Apr 2014Jun 2014 · 2 mos

  • A Study on increasing the engagement levels of associates at Vodafone by doing an Industry Benchmarking on monetary, non monetary R&R( Rewards and recognition), compensation and benefits and career planning.
  • To understand the emotional aspects of associates working at Vodafone
  • To find out their expectations from the company and understand how many have been fulfilled and not been fulfilled
  • To find out whether they understand their role at company completely
  • To find out their thought on the incentives and recognition at work been provided
  • To understand whether they are been provided support as and when needed
  • To understand the reasons as to why employees are resigning and in turn find the solutions
  • To find monetary, non monetary R&R( Rewards and recognition), compensation and benefits and career planning aspects of comparable retail stores
  • To incorporate the best practices at Vodafone .

Education

Amrita Vishwa Vidyapeetham

Master of Business Administration (MBA) — Marketing and Human resource (Dual Specialization)

Jan 2013Jan 2015

Rajagiri College of Management and Applied Sciences

Bachelor of Business Administration (BBA)

Jan 2010Jan 2013

Vidyodaya

Jan 2009Jan 2010

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