Apr 2024 – Feb 2026 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

Nov 2022 – Apr 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Soroco is a leading software company in the process intelligence space, helping Fortune 500 customers accelerate their digital transformation journeys through intelligent process discovery and process automation. Soroco gives customers a detailed holistic view of how work actually gets done across their people, processes and applications, enabling them to also realize the value from those insights through process improvement and the Soroco automation suite.

Dec 2021 – Nov 2022 · 11 mos · Bangalore Urban, Karnataka, India

Apr 2021 – Sep 2021 · 5 mos · Paris, Île-de-France, France

• Designed A/B tests to improve conversion rates in weekly subscriptions by 70% via push notifications.
• Designed split tests for mobile games to improve their ARPU, increasing it by 17% in US and 18% in Germany
• Conducted market analysis to recommend a new notification platform & pricing strategy, helping increase user acquisition by 5% over a quarter.
• Monitored performance & conducted user analysis on platforms such as Clevertap, MoEngage to boost subscriptions.

Mar 2020 – Nov 2020 · 8 mos · Bengaluru, Karnataka, India

• Developed new business opportunities from a mix of 70% hunting and 30% farming accounts achieving 140% of yearly target.
• Qualified prospects and initiated first outreach with potential customers, building pipelines for sales team.

Apr 2019 – Mar 2020 · 11 mos · Bengaluru Area, India

• Supported complete life cycle of the campaign strategies from media planning till campaign performance reporting and analysis for start-up clients pan India
• Owned pre/post sales functions such as on-boarding new clients & certification of vendors increasing brand visibility.
• Led a team of 7 comprising content writers, social media experts, sales professionals in getting new leads.

Jun 2018 – Feb 2019 · 8 mos · bangalore

• Delivered quarterly business reviews with insights on various campaign data & recommended strategies optimizing different paid campaigns increasing ROI by significant margin.
• Managed account & revenues of key gaming/utility developer clients such as Zynga in North America, achieving revenue target of $1.5M in a quarter.
• Identified global market trends on the demand side to analyse their spending patterns to drive initiatives, scaling up key partners.
• Been the key POC with demand side to scale up different streams of programmatic revenue like PMPs, Open exchange, Direct sales.

Apr 2017 – Jun 2018 · 1 yr 2 mos · Bangalore

• Collaborated with key stakeholders to build & roll out the new Lenovo master brand and sub-brand identities across brand unified platforms.
• Owned consistent marketing and brand messaging for Lenovo and co- brands across North America.
• Managed end-to-end utilization of market development Funds that Lenovo receives from its strategic alliance partners – Intel, Microsoft, Google, and Nvidia.
• Ensured all alliance marketing activities are compliant as per partner brand guidelines by training geo teams and advertising agencies.

Aug 2014 – Nov 2016 · 2 yrs 3 mos · Bengaluru Area, India

• Developed ETL workflows using Informatica for a US insurance giant, powering an app for users to find healthcare information.
• Created dashboards using PowerBI on claims data, helping the client save costs through bundle payouts.

Jan 2014 – May 2014 · 4 mos

• Intern

Jun 2013 – Jul 2013 · 1 mo · Kolkata, West Bengal, India