Feb 2022 – Jun 2025 · 3 yrs 4 mos · Boston, Massachusetts, United States

• AppViewX protects many of the world’s brands with the industry’s most advanced cloud-native Certificate Lifecycle Management (CLM) and Public Key Infrastructure (PKI) platform. Our platform, AVX ONE safeguards customers and enable digital transformation in the largest and most security-conscious enterprise organizations globally.
• As CMO, I am responsible for the high level marketing goals of AppViewX to fuel and accelerate company growth.

Jul 2020 – Mar 2022 · 1 yr 8 mos

Mar 2019 – Jul 2020 · 1 yr 4 mos

Jun 2016 – Mar 2019 · 2 yrs 9 mos

• Developed and directed implementation of all ROI based strategic and tactical marketing plans for an enterprise solution sale in target markets and verticals.
• Fueled over 100% company ARR growth for five consecutive years, contributing 80% of annual pipeline and closed business from demand generation and marketing programs.
• Developed the future vision and led the organization’s day to day public and analyst relations programs, netting in a category creation of “Business Critical Application Security” with Gartner analyst firm.
• Received international news coverage in Reuters, CNBC national TV coverage, Forbes, WSJ, Fortune and many other industry and security publications
• Achieved numerous strategic awards for the organization, products and executives including E&Y Entrepreneur of the year and Deloitte Fast 500 (three simultaneous years)
• Lead GTM launch activities of new offerings and functionalities involving product, engineering, research, sales, partners and customer support teams
• Managed multimillion dollar marketing budget spanning across numerous departments and organizational goals
• Led company branding and awareness to position Onapsis as the pioneer and thought leader in the field
• Constructed and managed a global team of marketing professionals in demand generation, marketing programs, public relations, analyst relations, social media, web development, channel, direct/database marketing and marketing operations

Jan 2013 – Jun 2016 · 3 yrs 5 mos

• Created globalized marketing message, content and programs to accelerate growth in North America and Europe
• Grew lead database from 5,000 to over 150,000 contacts
• Worked closely with sales leadership to developed lead to close funnel metrics and demand generation goals
• Built marketing program and lead mix to support multiple global sales territories
• Transitioned organization from generic prospecting to Account Based Marketing approach focusing solely on target accounts and buyers
• Built funnel benchmarks and lead to close phases in Salesforce.com
• Implemented marketing automation software to begin email and nurture campaigns

Dec 2006 – Jan 2013 · 6 yrs 1 mo

• Manage and execute numerous marketing programs (physical and virtual) to help drive company growth.
• Oversaw transition from in-house pre-sales to 3rd party outsourced vendor for all lead vetting and qualification, significantly reducing costs while maintaining growth in sales opportunities.
• Plan, support, and oversee over 100 physical events and roughly 50 virtual events/webcasts per year generating thousands of qualified leads.
• Increase programs effectiveness while supporting evolution in business to multiple product lines, expanded inside/outside territory field marketing, and adoption of vertical strategies.
• Employ and interact with more than 75, 3rd party vendors to deliver differentiated results.
• Plan and support strategic Advisory Board events to drive interaction with C-level buyers.
• Oversee logistics and delivery around numerous business development and partner relations.
• Created and managed diverse event strategy and budget supporting numerous marketing and sales events, including product launches, users training, customer receptions, prospect and partner parties, intimate prospect events, and territory specific field events.
• Plan customer outreach programs at customer community and technical community events to promote product roadmap, identify feature requests and meet the current needs of our customer base.
• Managed internal discovery team of full-time and contracted pre-sales telemarketing reps.
• Responsible for internal lead management processing and delivery from marketing to sales including expansion and management of extensive salesforce.com database programs.
• Developed internal procedures to define lead criteria to drive increased sales opportunities.

May 2005 – Jul 2006 · 1 yr 2 mos

• Used IT and sales experience to educate potential customers on computer and electronics purchases.
• Processed orders & updated company CRM system.
• Completed multiple Dell sales trainings.
• Performed first level customer support on inbound calls.