May 2023 – Present · 3 yrs 1 mo · Remote

• Joined channelWise with a deep commitment to supporting both channel partners and vendors. With a track record of building multiple multi-million dollar internal divisions and nurturing the growth of resilient, profitable companies.

Feb 2020 – Feb 2021 · 1 yr

• Oversee sales and marketing efforts for Solutions Granted’s SMB-friendly, consumption-based cybersecurity solutions as well as educate partners on selling cybersecurity to the SMB market.

May 2019 – Present · 7 yrs 1 mo

• Most MSPs want to become more cybersecurity focused. But they aren't quite sure where to start. If you're feeling that way, it's not your fault.
• Vendors in the security space are multiplying quickly, and most of them use messaging that is confusing and filled with enterprise-level security jargon. Once you build a solid security package, you then have to sell that premium package...at a premium price...to small businesses who have little respect for security (and who have even less of a budget.)
• So how can I help my clients achieve a 60% closing rate (or better) on managed security contracts...in only 8 weeks? Simple.
• They learn my 3-step sales process -- a process I created after having countless conversations with successful IT companies and MSSPs. My students don't have any patience for theory. They want real-world troubleshooting, accountability, coaching, and role play.
• If you're like one of my recent students, you'll walk out with a complete security stack, profitable pricing, closed sales, and a complete webinar system, ready to rinse and repeat.

Jun 2018 – Feb 2019 · 8 mos · Greater DC Area

• Personally created and delivered an MSP cybersecurity sales and marketing training program, leading to a 265% increase in cybersecurity growth within 4 months. The company now delivers this content to all partners on demand,
• Supported the global cybersecurity sales team in Australia and Ireland (after the acquisition of CARVIR Cyber Security) in systematizing their sales process and providing sales and marketing support for international partners.

Feb 2017 – Jun 2018 · 1 yr 4 mos

• Created and delivered original monthly educational content to the client base, helping them market and sell cybersecurity solutions to the SMB and SME marketplace. Developed all marketing and sales strategies and led the team in executing on those strategies. Used the Sandler sales methodology to create a sales playbook which was successfully used at trade shows and in one-on-one sales meetings. Guided the strategy and created all content for an automated drip sequence using Infusionsoft. Grew the channel-only security start up from infancy to acquisition in only 17 months by introducing the best-in-class security tools SentinelOne and EventTracker, backed by a world-class SOC.

Mar 2015 – Jan 2017 · 1 yr 10 mos

• Coached nearly 750 clients on proper marketing strategy. Built a new division from the ground up, increasing client count by nearly 200% in only 16 months. Closed business by running webinars, seminars, and one-on-one sales calls. Designed and built a new mastermind division, dedicated to helping clients execute on marketing fundamentals. .

Feb 2009 – Jun 2015 · 6 yrs 4 mos · Washington DC-Baltimore Area

• Jennifer supported a growing MSP by executing on all marketing functions, including social media, direct mail, telemarketing, newsletter delivery; and all sales-related functions.

Jan 2002 – Feb 2009 · 7 yrs 1 mo · Washington DC-Baltimore Area

• Jennifer worked in a support role for the family I.T. business, servicing small businesses and home users, with a wide variety of networks. Her role was initially back office support (finance,) and marketing strategy.
• The highlight of her time at Geeks on Call was when she spoke at a local seminar, educating parents on the dangers of the Internet. The informational seminar was enjoyed by all who attended.

Jan 1997 – Nov 2000 · 3 yrs 10 mos · Tysons Corner, VA

• While at D&T, I was able to learn a lot about Accounts Receivable and Human Resources.